Social media monitoring software can be used by marketers to understand customers’ preferences and learn from their comments on social sites. How big is social media? To start, there are 3.03 billion social media users on the internet and around 91% of retail brands are active on social channels. Worldwide advertising expenditure on social media is predicted to reach $50 billion, account for 20% of the total online advertising in 2019, and surpass newspaper advertising by 2020.
Why is social media marketing important to businesses? Here are 7 good reasons:
A quality social media monitoring software tool can help to greatly improve your marketing efforts on popular social networks. So you need to invest some time and effort to select a suitable solution for your specific needs. Begin your search with this article as we detail the main features and benefits of AdRoll and the top 10 alternatives to AdRoll.
AdRoll is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing.
If you think AdRoll is not a good fit for your needs, don’t go away. Stay on to read the rest of this article as we also give you the essential information on the key benefits provided by the top 10 alternatives to AdRoll. In essence, you get 3 good reasons to check out the alternative app instead of AdRoll and vice versa.
HubSpot Marketing is a sophisticated tool that marketers can utilize to integrate their efforts, grow traffic, and boost conversions. You can easily use the drag-and-drop features to create attractive websites without IT help. Plus, you can ensure all pages are responsive on all devices. With HubSpot Marketing, you can create personalized landing pages for your marketing campaigns and distribute both dynamic and static HTML messages to get the desired responses. In addition, you can design workflows as needed, prepare and organize content for publishing, and integrate data from other platforms without needing coding skills. After creating your website, you can prepare and optimize relevant content and distribute it to target audiences. You can sign up for HubSpot Marketing free trial here or compare it with these HubSpot Marketing alternatives the better to appreciate the features of this leading software.
Why opt for HubSpot Marketing over AdRoll?
Why opt for AdRoll over HubSpot Marketing?
SharpSpring is a marketing tool that you can easily integrate with social media. This enables you to follow your prospects and customers on social sites, and track their interests and behavior. Plus, you can seamlessly integrate third-party CRMs with this solution. SharpSpring offers a secure storage place for customer data. Its analytics tools provide relevant and accurate data and insights to help you make smart decisions and understand ROI. The application’s rules engine simplifies marketing automation and you can use the workflow to engage with prospects in all stages of the buying journey. To sum up, this platform allows you to smoothly automate your sales and marketing processes. For more good choices, peruse these SharpSpring alternatives here.
Why opt for SharpSpring over AdRoll?
Why opt for AdRoll over SharpSpring?
Qwaya offers effective business tools for social media marketing purposes. This app stands out as it enables marketers to drive their campaigns by utilizing its Facebook ads tool. Small businesses can use this feature to drive traffic to their website and to advertise their fan pages. Qwaya also offers an efficient workflow for ad creation that saves effort and time, while delivering excellent results. Its Facebook ads tool offers superior features compared to Facebook’s own Ad Manager and Power Editor. The tool helps you with ad creation, organization, scheduling, and integration with Google Analytics for improved data overview. You can also consider these viable Qwaya alternatives here.
Why opt for Qwaya over AdRoll?
Why opt for AdRoll over Qwaya?
We have included BuzzSumo in this list of top alternatives to Adroll because it is a leading social media analytics tool that helps you to find and study the best performing content related to any niche. This application sweeps the internet to find the desired content and lists the content sources based on the number of shares and likes. Thus, you get plenty of time to analyze why the content is doing well on social media. You can use the insights to create your own relevant and effective content for your target audience. In addition, BuzzSumo offers flexible and affordable pricing packages as well as top notch customer support. Key features include: content creators’ details, advanced data filters, data exports, effective content curation, and customized alerts. If you are not impressed, take a look at these good BuzzSumo alternatives here.
Why opt for BuzzSumo over AdRoll?
Why opt for AdRoll over BuzzSumo?
Zoho Social is a smart application that enables companies to improve their social media presence by engaging the right followers at the right time. It provides a single dashboard that you can utilize to track revenue from social media marketing campaigns, manage multiple social sites, monitor keywords, schedule posts, and collaborate with your team. Zoho Social is recommended for Instagram, LinkedIn, Google+, Twitter, and Facebook, and you can seamlessly integrate it with Zoho CRM. It allows you to publish relevant content at the right time for your target audience. You can learn what your customers are talking about your product and brand, and engage them in real time. Finally, you can use ready-made as well custom reporting tools to get actionable insights to measure and enhance performance. You can also peruse these Zoho Social alternatives here.
Why opt for Zoho Social over AdRoll?
Why opt for AdRoll over Zoho Social?
Sprout Social promotes communication between companies and customers. You can use it to streamline communication with your enthusiasts, prospects, and customers. It offers three main tools (publishing, engagement, and analytics) for social communication. Sprout Social enables you to build a user community and monitor social conversations. You can provide quick responses to customer queries to build better relationships with them. Plus, the software offers a range of tools to help you optimize your social marketing plans. You can use this single app to easily manage your whole portfolio and enhance customers’ return on social media. If you think it is not a good fit, peruse these excellent Sprout Social alternatives here.
Why opt for Sprout Social over AdRoll?
Why opt for AdRoll over Sprout Social?
Social Studio is a social marketing solution that is part of the Salesforce Marketing Cloud suite. It helps companies to tap the power of social media to boost their sales, marketing, and customer support efforts. Social Studio empowers businesses to listen and engage with customers in a personalized manner. This helps to enhance overall interaction and provides better returns to the organization. Pricing is quoted based and you get a customized quote for your specific business needs. Top features include: track ROI, content calendar, analyze module, quick workflow management, and global collaboration. If you think this app is too basic, check out these good Social Studio alternatives here.
Why opt for Social Studio over AdRoll?
Why opt for AdRoll over Social Studio?
Mention enables business monitoring activities on the internet. This app is used by more than 500,000 businesses around the world including leading ones such as Microsoft, Spotify, and Asos. It not only delivers info on social mentions, but also provides a segmented summary of sentiment, activities, and time usage. Mention engages not only customers, but also employees and gives them easy access to the reported info. This platform monitors billions of sources of conversations in more than 40 languages, giving you detailed information on the happening events in the business world. Its integrations allow you to export data easily. Finally, the pricing plans are affordable for businesses of any size. If you are not impressed, try out these excellent Mention alternatives instead.
Why opt for Mention over AdRoll?
Why opt for AdRoll over Mention?
Sendible facilitates efficient social media management. It can be used by businesses of all sizes in any industry to monitor and analyze audience engagement. You can use a single dashboard to measure ROI, manage social networks, and schedule messages. Sendible provides effective tools to help you with productive social media marketing to drive growth. Depending on the plan you choose, you can involve up to 20 team members and manage up to 360 services. The platform is fully integrated with top social networks and also offers open APIs for seamless integrations with leading business applications. Finally, the pricing packages are affordable and designed for the needs of startups, individuals, and growing companies as well as established enterprises. For more good options, browse these Sendible alternatives here.
Why opt over Sendible over AdRoll?
Why opt for AdRoll over Sendible?
Rounding up our Top 10 alternatives to AdRoll, Talkwalker is a social media analytics tool that empowers you to optimize your brand. With this marketing app you can execute effective campaigns and enhance your brand reputation. It provides detailed insights on what people are talking about your company on popular social sites. Talkwalker is ideal for product research, customer service, and industrial research. Its real-time reporting and analytics tools indicate how your posts and brand are performing. You can use the relevant facts and detailed analysis to make smart decisions and improve your social media campaigns. For these reasons, numerous international brands are using this platform to optimize their social media presence and engagement. If you wish to scout for other solutions, browse these viable Talkwalker alternatives here.
Why opt for Talkwalker over AdRoll?
Why opt for AdRoll over Talkwalker?
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