15 Best Marketing Software Systems For Small Business in 2024

A note from the author, Jessica Stewart, SaaS software expert:

As a SaaS software expert with more than 10 years of experience I’ve often observed that, despite their expertly crafted marketing plans, many SMBs still have problems generating traffic, reaching their target audience, and measuring ROI. If you’re ticking all these boxes, then it’s time to consider implementing a marketing software. In this article, I’ve analyzed the features of hundreds of business and productivity software, including today’s leading marketing tools and studied the latest market data and research on the subject. My guide extracts the essence of that research into a reliable list of 15 best marketing software available today, highlighting each solution’s ease of use, automation features, and popularity. Hopefully, with this article, I can help you find a marketing solution that fits your budget, resources, and unique needs.

Marketing software is generally categorized into three: advanced workflow automation, marketing intelligence, and marketing automation. It allows for the management of marketing campaigns, optimization of resources, and has features for data collection, analytics, team collaboration, branding, phone call tracking, social media marketing, content distribution, SEO, lead scoring and nurturing, and email marketing.

The top providers of marketing software like HubSpot typically roll all three functions into a single comprehensive suite.

Marketing solutions can be used by companies of all sizes and industries. At affordable costs, they have become indispensable tools for small-scale teams wishing to simplify the process of running challenging marketing campaigns. These solutions help marketing teams achieve objectives, including business growth in a slow economy, big data management, and digital transformation, among others.

Here are the top benefits of using marketing software tools.

1. Reduces tedious tasks
2. Streamlines marketing efforts
3. Improves accountability
4. Makes customer management easier
5. Documentprogress faster

Now, let’s proceed to our list of the 15 best marketing software for small businesses. We picked the products based on their ease of use, robust features, and wide usage; after all, if it’s popular, then it must work for most users. The best marketing software for small businesses may not necessarily be the cheapest, but they must always provide value for money.

1. Semrush

Semrush is a content marketing platform that helps you develop engaging content and data-driven marketing strategies. It has complete features for each step in your workflows, including planning and collaboration tools, tailored templates, SEO tools, and detailed analytics. By providing you with detailed market insights, Semrush lets you analyze and sort your content assets to identify which work well and which need improvements.

Furthermore, it has a powerful brand monitoring feature that allows you to review your brand reputation. It easily tracks online mentions and customer reviews for your brand. For instance, it has a Twitter tracking feature that can monitor tweets and mentions of your brand across the site. Plus, it refines your results for a more detailed and in-depth analysis.

What is unique about Semrush?

1. Gain comprehensive market insight. Semrush has a market explorer tool that analyzes the market situation. This way, you’ll have a better idea where you stand in the industry.
2. Monitor your rivals’ ad strategies. An advertising research tool allows you to analyze your competitors’ top-performing keywords.
3. Create an effective social media strategy. Semrush equips you with social automation features, including a UTM builder, link shortener, and image editor.
4. Create high-performing PR content. Tailored templates can be used to create powerful content, and you can evaluate their impact in terms of social shares, organic positions, and referral traffic.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software that offers a wide range of features to help businesses centralize their marketing efforts, connect with customers, and improve their campaigns. Some of its key features include the ability to build personalized and automated marketing campaigns, design and host search-optimized content, and generate leads from the website using a powerful online form builder.

Other notable features of HubSpot Marketing Hub are live chat capabilities for your website, campaign management, and marketing automation. It also has built-in analytics and advanced reporting to monitor the performance of your campaigns and identify areas of improvement.

Additionally, it provides integration with other tools such as Salesforce for a fast and reliable sync. If you need help, you can rely on 24/7 access to a support team of HubSpot experts who know the tools inside and out.

HubSpot Marketing Hub

Try out HubSpot Marketing Hub with their free trial

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What is unique about HubSpot Marketing Hub?

1. Compatibility with other HubSpot tools: If you already use other HubSpot tools such as Sales Hub, Service Hub, and CRM Hub, your data in Marketing Hub can be synced across these tools, making it easy for you to switch as needed.
2. Free version: HubSpot Marketing Hub is available for free with all of its basic features, and no credit card is required.
3. Custom dashboards: Generating reports is easy with customizable dashboards that let you see all of your data in one place.

3. monday marketer

monday marketer is a flexible, comprehensive marketing solution for teams of all sizes. The platform comes with various features to help teams streamline marketing initiatives. For instance, users can set up a Marketing Plan board to plan marketing efforts for the year ahead and define high-level goals. This board can also include details on project budgets and metrics to measure performance. This board also comes with a Gantt view for an interactive visualization of these timelines.

The platform also helps teams streamline marketing workflows by improving the creative request and approval process. You can set up a Creative request form so users can provide detailed information on the design and content materials they need. Creatives can also be linked to specific campaigns for easier tracking. Meanwhile, users can directly annotate images and videos to speed up the feedback and approval process.

monday marketer

Try out monday marketer with their free trial

What is unique about monday marketer?

1. Multiple campaign views. The platform lets teams visually plan campaigns the way they want, whether in a board view or a Gantt view, which provides an interactive timeline of goals.
2. More detailed creative requests. You can set up a request form that provides specific information on what is required of the content. Each form can also come with due dates and dependencies.
3. Live feedback. Users can also provide live feedback by directly annotating images and videos. This feature speeds up the approvals process.
4. File versioning. The platform also allows users to organize every file version into a tidy timeline, so teams can always access the latest versions of files.

4. Marketing Creatio

Marketing Creatio is a modern, dynamic CRM software designed for multichannel marketing professionals. The flexible application serves any marketing needs with its extensive apps and templates, eliminating the need to swap applications for the extra features required. The platform’s marketing module capably handles interactions between back and front office personnel.

Marketing Creatio addresses the needs of marketing teams that often find themselves playing different hands to handle the expectations and real-time demands of prospects and clients. Thus, marketing specialists will appreciate the process-driven approach of Marketing Creatio, allowing them to cover all the areas for demand generation characteristic of the times. Since the app was created as a low-code platform, they could do so without worrying about technical hurdles.

What is unique with Marketing Creatio?

1. Optimize marketing processes. Marketing Creatio’s low-code approach allows marketers to access multiple channels with ease and see which ones are generating the optimum number of leads. Alternatively, the marketing tool should let them tweak existing strategies for best results.
2. Powerful integrations. Most marketing professionals come from diverse backgrounds. That could easily mean a jungle of favored applications and tools. With Marketing Creatio, integrating with a third-party app could be done at a snap, or organizations could simply pick from the bundle that works for their teams.
3. Comprehensive lead management. Marketing Creatio understands that leads are the lifeblood of marketing teams. As such, the software is designed to cover all the simple to arduous processes required to manage leads and convert them to sales, from mapping, website sessions, and data profiling, among others.
4. Route leads automatically but customize outputs. Marketing Creatio lets marketers handle lead acquisition, qualification, or distribution efficiently. It’s supported by strong lead nurturing tools so marketing teams can settle on the ones to provide the best outcomes.

5. MailerLite

MailerLite comes equipped with standard and advanced tools to take your email marketing process to the next level. It comes equipped with various text editors, subscriber management options, and workflow automation solutions to help you streamline your campaigns. It also enables you to intelligently segment your audience based on various factors so you can provide them with the most relevant content. Furthermore, the platform comes with reporting tools that make it easy to optimize all email marketing efforts.

Aside from the abovementioned functionalities, MailerLite also comes with built-in photo editing features, landing page management, as well as web form creation tools. The platform even has ready-to-customize templates to accelerate your design process. Last but not least it has API capabilities and supports a slew of native integrations which allow you to connect the platform to your existing software ecosystem.

MailerLite

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What is unique about MailerLite?

1. Powerful Campaign Tracking. MailerLite enables users to closely monitor their marketing campaigns by tracking open rates, clicks, and other metrics. Plus, it is equipped with A/B testing and click map generation to give you in-depth insights into the performance of your campaigns.
2. Efficient Subscriber Management. The platform has an intuitive interface that lets you segment subscribers and organize email lists. This way, you can easily filter your customers and leads according to particular criteria and include them in campaigns relevant to them.
3. Simplified Email Campaign Creation. MailerLite provides several text editors including a newsletter editor, rich text editor, a custom HTML editor, and a drag-and-drop editor. This allows users to create beautifully designed and branded emails as flexibly and conveniently as possible.

6. Campaigner

Campaigner is a comprehensive and fully integrated email and SMS marketing solution. It reinforces seamless customer journeys through workflow automation, smart targeting, real-time campaign progress tracking, and omnichannel marketing. In addition, it comes with robust reporting tools which make it easy for marketing teams to make data-backed business decisions.

With Campaigner, your team can build meaningful connections with customers and keep them engaged for longer. In addition, it helps teams collaborate more seamlessly as it brings together all of your email and SMS marketing data in one hub. It also connects with popular apps that you may already have in your tech stack. This way, you need not worry about manual data input or siloed customer information.

Campaigner

Try out Campaigner with their free trial

What is unique with Campaigner?

1. Produce omnichannel online campaigns. Campaigner allows users to produce best-in-class campaigns as it offers integrated email, SMS, and eCommerce campaigns. It also has a social integration tool to help you consolidate customer interactions via social media networks.
2. Optimized campaigns. Campaigner comes with personalization tools like segmentation and localization to help you deliver dynamic content to customers. In addition, it supports everything from A/B testing to content testing to make sure your content will resonate with your audience.
3. Simplify your workflows. By adding custom workflows and statuses, you can streamline processes and keep track of your progress in a visual, color-coded dashboard.
4. Seamless integrations. Campaigner is built to play well with third-party services and applications. These include social media networks, eCommerce platforms, analytics tools, and the like.

7. vene dash

vene dash is an end-to-end performance marketing solution that aims to help businesses optimize their affiliate marketing campaigns. It comes equipped with tools that let users oversee their campaigns, monitor affiliate performance, as well as manage all transactions with advertisers and publishers.

In addition, vene dash also allows users to perform traffic risk assessments, URL checking, destination site monitoring, and fraud protection. This way, businesses can make the most out of their affiliate programs. Last but not least, this platform comes with robust API integration options so you can be sure that it can seamlessly work alongside your existing platforms.

What is unique about vene dash?

1. Enhance the monitoring of affiliates and publishers. vene dash, uses traffic risk assessments, site monitoring and fraud protection to ensure that all the conversions and clicks you are paying for are legitimate.
2. Efficiently track all campaigns. The platform comes with a real-time dashboard that not only displays your metrics and KPIs but also gives you deep insights into your overall campaign performance.
3. Improve file management. This solution has a unified file storage system wherein affiliates and publishers can easily but securely access your brand’s official digital assets. This ensures that you are represented correctly in all affiliate content.
4. Simplify affiliate payouts. The platform supports various payment channels, including cryptocurrency. As such, affiliates can choose to claim their payouts wherever they prefer.

8. Mayple

As a digital marketing platform, Mayple brings to the table a number of benefits, including powerful marketing strategies, paid ads, and conversion optimization. It lets you handle marketing campaigns by providing high-end features, like the AI-based algorithm that matches your business with the perfect marketing experts.

Furthermore, you can rely on Mayple to consistently monitor your project performance. You can improve your marketing results by using the software’s marketing services, which covers SEO, graphic design, content building, social media management, and more. Mayple has got them all covered to ensure that you’ll get top results for your campaigns.

What is unique about Mayple?

1. Create custom marketing strategies. Every business has unique needs, so Mayple allows you to customize your marketing strategies based on your budget and specific company goals.
2. Monitor your growth using relevant data. Mayple has powerful monitoring tools that give you bi-weekly reviews, monthly audits, and real-time metrics of your marketing campaigns.
3. Work with marketing experts. With Mayple’s AI-based algorithm, you get the chance to work with the best marketing professionals who have credible experiences that match your business.
4. Utilize various marketing channels. Mayple has a wide range of integrations, allowing you to take advantage of popular marketing platforms like Google Ads Manager and Facebook Business Manager.

9. Ortto

Ortto is a marketing automation platform designed to organize any marketing workflow. The software automates omnichannel customer journeys, centralizing data about these workflows into one platform. As a result, organizations get a single source of truth when it comes to customer interactions.

An important feature of Ortto is that it creates an updated view of each customer. The platform easily integrates with third-party software for marketing, customer support, and even sales to collect customer information. In this way, all teams can add context to customer interactions and improve engagement. Aside from these features, Ortto also comes with a journey builder and built-in tools for lead generation and lead management.

What is unique about Ortto?

1. Create a unified customer database. Aside from customers’ personal details, the platform also collects data on customers’ activities and transactions. In this way, the platform helps organizations build more detailed customer profiles.
2. Capture and target potential leads. The platform allow users to collect lead information through forms, popups, and surveys. Follow-ups are also automated so leads don’t get cold.
3. Automatically build omnichannel customer journeys. Through the platform’s journey builder, marketers can visualize customer journeys and hyper-personalize each step of the way. These journeys can be automatically delivered through channels like email and SMS as well.
4. Track relevant metrics. Ortto also comes with various marketing dashboards to make it easier for marketers to track relevant metrics. A revenue attribution feature also provides insights into successful marketing campaigns.

10. Omnisend

Omnisend is an ecommerce marketing automation platform that is perfect for small businesses. Most, if not all, growing companies have an online presence. Hence, a robust online marketing tool is essential for a small team to handle a large number of clients. It combines all channels such as SMS, email, social media, and more into one. This allows you to reach more potential customers and boost revenue.

Furthermore, It comes with various features to maximize your lead capturing. You can use Popups, Signup Boxes, and more to collect email addresses. You can easily integrate these into forms, landing pages, websites, and other marketing campaigns. Also, you can improve customer engagement with Campaign Booster, built-in Content Editor, and A/B testing.

What is unique about Omnisend?

1. Automated marketing capabilities – Using Omnisend, you can set-up smart triggers to send emails and other messages with the right timing. This allows you to personalize your engagement with your customers.
2. Multiple channels in one – The limited workforce is often a hurdle to small businesses. Having a marketing tool that spans various channels allows you to create a more efficient workflow. You can send emails, SMS, and even social media posts.
3. Smart Send solution – Smart Send removes the uncertainty in sending a batch of emails to the right clients. You can set rules to based on.

11. SE Ranking

SE Ranking is an all-inclusive SEO software that helps businesses increase their efficiency and maximize their digital marketing strategies. Perfect for SMBs, agencies, entrepreneurs, and enterprises, it has a wide array of SEO analysis and promotion tools. It also allows you to track keyword rankings in Google, Yahoo, or Bing for any location and device.

With a user-friendly interface, SE Ranking can be used easily by both SEO professionals or newbies. It equips your marketing team with a detailed roadmap that outlines your marketing plans and SEO strategy. Moreover, it gives you an SEO checklist to ensure that you have all the points you need for an effective campaign.

SE Ranking

Try out SE Ranking with their free trial

What is unique about SE Ranking?

1. Seamless search engine optimization. SE Ranking has robust and configurable SEO tools that cover functions like keyword rank tracking, website auditing, backlink checking, and page changes monitoring, among others.
2. Leverage B2B tools. Features such as white label, SEO/PPC competitor research, SEO reporting tools, and APIs help you improve your overall marketing operations.
3. Efficient social media management. Unlike most SEO platforms, SE Ranking also has social media management features to increase your social media ranking and engagement rates.
4. Audit your website. To give your website more visibility on the web, you can use SE Ranking’s website audit tool that lets you optimize your on- and off-page SEO.

12. EngageBay

EngageBay is a comprehensive CRM platform that combines sales, marketing, and service activities in one hub. With it you can perform lead generation campaigns, manage appointments, automate sales pipelines, segment contacts, and even manage tickets. Moreover, it comes with advanced email marketing tools and landing page builders to help you create campaigns from end to end.

In addition to the abovementioned, this GDPR-compliant platform also comes with A/B testing tools, analytics functionalities, as well as social media management options. Lastly, EngageBay also integrates with third-party business systems such as QuickBooks, Xero, Zapier, and Stripe, among others.

What is unique about EngageBay?

1. Comprehensive marketing tools. EngageBay can perform email marketing, lead generation, and marketing automation, among other things. With this at your disposal, you can develop personalized campaigns that make it easy to tap the right audience at the right time and maximize your reach.
2. Simplified customer relationship building. A CRM solution at its core, EngageBay lets you store unlimited contacts, create deal pipelines, and keep a schedule of all client appointments. This allows you to connect with your customers in the most efficient manner and foster great relationships that are built to last.
3. Equipped for customer service. EngageBay is a CRM that goes beyond sales and marketing. It also offers customer service tools such as live chat, help desk tools, call management, and ticket management. As such, all customer interactions are streamlined and as seamless as possible.
4. Built-in social suite. The platform monitors all social media feeds. Be it Facebook, LinkedIn, Instagram, or Twitter, the platform can check any mentions of your brand so you can respond as promptly as possible. It also lets you schedule posts, capture leads, and automate social media campaigns.

13. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive digital marketing software suite providing businesses with tools to better personalized their customer engagement. It provides highly valuable customer insights based on real-time information sourced from various data pools. Thus, users can engage customers using the right message and tone at the perfect time. This is all done using its proprietary AI-powered analysis and prediction engine.

Marketing Cloud also helps in creating a seamless experience for customers across various channels. Being a suite, it is comprised of many different tools for different purposes.

Its Interaction Studio provides means to visualize, track, and manage customer experiences in real-time. The Social Studio allows you to monitor and engage audiences on social media through a single interface. Features like Customer 360 Audiences and Datorama offer analytics insights for business intelligence.

Other features include modules for email marketing, SMS, chat, and 1-on-1 advertising. Moreover, it integrates perfectly with other programs and, of course, Salesforce software like Analytics Cloud, Sales Cloud, and Commerce Cloud. You can also access it through its mobile apps.

There is a free trial available and prices of premium plans for different tools vary. As it is deployed according to your specification, it is best to contact the vendor for a personalized quote-based plan.

What is unique about Salesforce Marketing Cloud?

1. Get ahold of advanced business intelligence. The marketing suite is unique in the sense that it specializes in providing businesses with advanced analytics and insights pooled from various data pools.
2. Superb personalization. Through integrating advanced business intelligence with a centralized engagement interface, businesses are able to make customer interaction more personalized.
3. Highly customizable. Comprised of more than 10 software tools, you can easily choose which ones apply to your needs.

14. Textedly

Textedly is an SMS marketing platform that allows businesses to deliver their marketing campaigns via text messages. With it, you can send as many text messages as you need to a mobile number. It is capable of several useful functions: it allows you to build a list of your subscribers, schedule text messages for when they needed to be sent, and track the delivery of your messages to see if they have reached their recipients.

Additionally, Textedly has a message inbox that lets you and your clients send messages back and forth. It also lets you store an unlimited number of contacts. This makes it easier for you to communicate with your clients and subscribers on one platform. Also, you import contacts from other applications and manage your lists in your account.

What is unique with Textedly?

1. Unlimited number of contacts. Unlike most messaging platforms, Textedly does not base its plans on the number of your contacts. Instead, it sets no limits to how many contacts you need to store.
2. Say everything you need in one message. Textedly has no 160-character limit so you can send your clients your marketing campaigns that cover all important details in one message.
3. Gauge your campaigns’ success. With the use of analytics tools, you get deeper insights into the effectiveness of your campaigns.
4. Use a calendar for your schedules. Textedly comes with a built-in calendar that allows you to keep track of your mass messaging and campaign notification schedules.

15. Constant Contact

Constant Contact is a software tool that helps small businesses grow their online presence and reach more customers. It offers a range of features, such as email marketing, website builder, ecommerce, social media marketing, and contact management.

With Constant Contact, small businesses can create professional-looking emails and websites that showcase their brand and products. They can also sell online, accept payments, and manage orders and inventory. Moreover, they can connect with their audience on social media platforms and track their performance with analytics and reports.

Constant Contact also integrates with many popular apps and tools, such as Shopify, WordPress, Facebook, Google Analytics, and more. This allows small businesses to streamline their workflows and save time and money. Constant Contact is a powerful and easy-to-use software tool that helps small businesses achieve their online goals.

What is unique about Constant Contact?

1. Tailor your emails. With Constant Contact, you can easily customize your emails to match your brand’s colors and styles by simply inputting your website’s URL.
2. Organize your contacts. The software allows you to manually add contacts, upload them from a file, or import them from other email services and productivity apps.
3. Improve engagement. With Constant Contact’s segmentation tool, you can target specific groups of contacts to improve engagement and drive results.
4. Track your progress. It provides real-time reports so you can track who is opening, clicking, and sharing your emails and identify trends to inform your next steps.
5. Grow your contact list. Constant Contact offers easy-to-build pop-up signup forms that can be used to encourage website visitors to join your contact list.

How Important is Marketing Software in Today’s Digital Age?

The role of marketing software and systems these days has come to the point that it’s something you can’t do without if you hope to gain a competitive edge in a cutthroat business environment. Marketing software provides you with the tools, resources, and agility to keep up with changing customer buying behavior and preferences brought about by the internet. It keeps you prepared to match your marketing campaigns and strategies with current consumer trends and tastes. Without marketing software to power your business forward in a fast-shifting business landscape, you’ll be left in the dust trails of your competitors.

Companies realize the importance of marketing services and software is integral in the execution of campaigns. The number of available marketing technology (MarTech) solutions testify to this. In 2020, there were more than 8,000 available. And, spending on marketing services has increased. In fact, $244.7 billion was spent on marketing services in 2020 alone. This was a $4 billion drop from the previous year because of the pandemic. However, experts predict that by the end of 2021, marketing services spending in the US will reach $250.6 billion.

It is good to note that just having software is not enough. One must be aware and updated with marketing trends in order to be effective. Software solutions are essential tools of the trade. But, they must be accompanied by well-executed marketing planning and management.

To wit, you can check out our helpful guide to campaign management to help you improve your marketing campaigns.

As we reach the end of this article, we hope that you were able to have a shortlist already. But, among these 15 top players in the marketing software category for small businesses, SEMrush emerges as the best. It has all-encompassing features that cover each phase of your marketing plans and see you through the entire customer journey, from users’ first website visit to their conversion as your customers. You can try out its features when you sign up for the free trial offered by the vendor.

Key Insights

• Importance of Marketing Software: Marketing software is essential for SMBs to streamline operations, enhance customer engagement, and measure ROI effectively.
• Diverse Functionalities: Top marketing software solutions offer comprehensive functionalities including email marketing, CRM, social media management, SEO, and analytics.
• Market Research: It’s crucial to select software that aligns with your specific business needs and market conditions, ensuring optimal performance and integration with existing systems.
• Automation and Integration: Automation features save time and reduce manual tasks, while integration capabilities ensure seamless operation across various platforms and tools.
• Data-Driven Decisions: Advanced reporting and analytics tools help in making informed decisions by providing insights into campaign performance and customer behavior.
• Customer Journey: Effective marketing software supports the entire customer journey, from initial contact to conversion and beyond, ensuring a consistent and personalized experience.

FAQ

1. Why is marketing software important for SMBs?
   Marketing software helps SMBs streamline their marketing efforts, automate repetitive tasks, and gain valuable insights through analytics. This allows businesses to reach their target audience more effectively and measure the return on investment (ROI) of their campaigns.
2. What are the key features to look for in marketing software?
   Key features to look for include email marketing, customer relationship management (CRM), social media management, SEO tools, automation capabilities, analytics and reporting, and integration with other business tools.
3. How does marketing software improve customer engagement?
   Marketing software improves customer engagement by allowing businesses to create personalized and targeted campaigns. It also provides tools for managing customer interactions across various channels, ensuring a consistent and engaging customer experience.
4. What is the role of automation in marketing software?
   Automation in marketing software helps reduce manual work by automating repetitive tasks such as email campaigns, social media posts, and lead nurturing. This increases efficiency and allows marketers to focus on strategic planning and creative tasks.
5. How can marketing software help measure ROI?
   Marketing software provides advanced analytics and reporting tools that track the performance of marketing campaigns. These insights help businesses understand which strategies are working, measure ROI, and make data-driven decisions to optimize future campaigns.
6. Why is integration important in marketing software?
   Integration is important because it ensures that the marketing software works seamlessly with other tools and platforms that a business uses. This creates a unified system where data can be easily shared and accessed, enhancing overall efficiency and effectiveness.
7. What is the significance of customer journey management in marketing software?
   Managing the customer journey is crucial as it helps businesses guide potential customers from initial awareness through to conversion and beyond. Marketing software supports this by providing tools to manage and optimize interactions at every stage of the customer journey.
8. Can marketing software be customized to fit specific business needs?
   Yes, many marketing software solutions offer customizable features and templates. This allows businesses to tailor the software to their specific needs, ensuring that it effectively supports their marketing strategies and goals.
9. How does data privacy compliance factor into marketing software?
   Data privacy compliance is essential to protect customer information and avoid legal issues. Good marketing software should adhere to data protection regulations like GDPR and offer features such as consent management and data encryption.
10. Which marketing software is considered the best for SMBs?
    SEMrush is often regarded as the best marketing software for SMBs due to its comprehensive features, ease of use, integration capabilities, and robust support. It offers a free version with basic features, making it accessible for small businesses.

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.