Best Content Marketing Software Companies in 2024

Now that businesses have started adapting to the new normal of a virtual and hybrid landscape, more content marketers have embraced the services of content marketing software companies more than ever. However, HubSpot reports that, as more people are now able to leave their homes, some businesses experienced a drop in virtual interaction and internet traffic on which they had previously relied. Content marketing software companies are powering up their content marketing apps to further help companies in creating a quality content marketing strategy.

In this article, you are provided with a list of the best content marketing software companies in 2022. It aims to help you get a picture of the companies that can give you services that align with your needs so that you can choose the best content marketing tool to improve your content creation and empower your business.

Buyers explore three to five pieces of content before reaching out to a sales rep, according to a HubSpot study. That’s why brands worldwide have increased their content marketing efforts, incorporating more than just text. On average, 59% of marketers use videos in their content marketing strategy, and 76% say videos are their most effective content medium. In the same vein, infographics paint at least twice as many words as a picture, and 56% of marketers who regularly use infographics say these are the most effective content type. About two-thirds of marketers expect to use these for the first time in 2022.

Of course, the rise of video and infographics content does not mean blogging is dead. The majority of marketers believe blogging is effective, and 10% say it’s the content type that delivers the most ROI. Case studies also generate leads, according to HubSpot, as long as they show prospects how a product, service, or approach benefits people or businesses. Case studies benefit B2C marketers, according to 64% of marketers who use them. In 2022, 37% of marketers plan to use case studies in their campaigns.

Meanwhile, according to a Semrush study, personalizing and humanizing content will remain important in 2022, as readers seek out authentic and unique content. Embracing empathy, research, and storytelling is encouraged. Like HubSpot, however, Semrush concluded that producing more short-form videos was a source of success in 2021, and 35% of firms expect to include video in their content strategy in 2022, feeling positive about the same success rate, if not better.

Using data and automation to scale and simplify content marketing is critical. Companies always compete for top SERP placements, and statistics help marketers determine the best content creation strategy. In 2022, content marketers seeking data-driven results will benefit from using tools to identify opportunities, plan, execute, and automate their strategies.

Top Content Marketing Software Companies in 2025

1. HubSpot

HubSpot was formed as a result of MIT graduate students Brian and Dharmesh noticing that customers have learned to ignore interruptive calls for their attention. Customers were likewise found to want help. As a result, the inbound marketing movement continues to assist content marketers and sales teams in focusing on supporting customers rather than disturbing them. HubSpot presently employs over 5,900 employees in 120 countries and serves over 135,000 customers.

HubSpot offers comprehensive customer relationship management (CRM) software that helps your business streamline its processes, from marketing to sales to customer support, helping in the customer journey. Each hub is powerful in and of itself, but with its over 1,030 integrations, it offers much more. You can even customize the system as per your specific business needs.

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More than a marketing hub, HubSpot Marketing is a smart solution that helps your team increase traffic and conversions not only through automated marketing but also with digital and content marketing. You can create appealing websites and share material with the right audiences using SEO and social media suggestions. As a result, you are able to generate traffic, and you don’t even need to be an expert in coding. It’s simple to use the drag-and-drop feature even for newbies.

Furthermore, you may use the tool to track the performance of your marketing campaign and even run A/B testing to optimize your strategy. All of these are possible even with the free version. However, if you need more power, HubSpot provides both small and large business with premium options. The Starter Plan, which costs $50 per month, is ideal for small businesses.

2. Wrike

Wrike has been in business since 2006. It now has offices in eight cities across six countries, catering to 2.3 million customers worldwide. It aims to be the growth engine for every business and industry it enters. Within the organization, Wrike is keen to celebrate its staff’s many identities and cultures through special groups and activities.

Wrike Content Marketing Software is developed to help marketers plan and execute campaigns. It includes tools for content planning, development, and scheduling. They can easily develop quality articles, films, social media posts, and similar stuff. This platform also allows for various integrations to improve the user experience.

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Wrike also integrates with several third-party applications, including Gmail, DropBox, Google Drive, Apple Mail, Microsoft Excel, Microsoft Project, and many others.

The tool is available as a free plan that includes the platform’s fundamental features, from which freelance marketing teams and small businesses that cannot afford a tool at the moment could benefit. As their business expands, they can easily upgrade to any of the vendor’s premium plans, starting at $9.80 per user per month.

3. monday.com

Roy Mann and Eran Zinman decided to design a solution with their team to enable them to work effortlessly after understanding firsthand the obstacles that come with rapidly scaling a business. DaPulse was founded in 2012 and was rebranded as monday.com in 2017.

monday.com grew by 50,000% in a year, collecting more than 3,181 clients. It has become a popular team collaboration platform. It employs over 1,1000 people and serves over 152,000 customers, aiding them in organizing work and making better data-driven decisions by centralizing all information.

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monday.com focuses on improving workflow and assisting teams and departments in sticking to their schedules. Furthermore, the platform makes it simple for all team members to keep track of project statuses by facilitating straightforward and logical analysis and presentation of work. This tool keeps everyone up to date on any task or assignments they are liable for at any given time.

money.com offers five different options, each with different rates depending on the number of individuals on your team. If you’re merely a two-person team, the Individual plan is free for life, and although having the fewest features, it still has a lot to offer. Among other things, you’d get 500 MB of file storage, unlimited boards and papers, and configurable notifications. The Enterprise package is for larger enterprises and contains all of the platform’s functionalities; a quote may be obtained by contacting Monday.com. Basic, Standard, and Pro are the other plans, with monthly fees of $8, $10, and $16 per seat for a minimum of three seats, respectively.

4. Semrush

Semrush was founded by a small group of SEO and IT experts that shared a common goal: to make the online competition more fair and transparent, with equal oppotunities for everybody. It has evolved into a formidable platform that helps advertisers all around the world enhance their internet visibility in just over a decade. Semrush is trusted by the world’s largest brands, like Apple, Amazon, and Forbes, with 13 years of experience and 10 million users in over 140 countries.

The company’s objective is to create simple online marketing solutions. Semrush ensures that marketers have time for experimentation and creativity by giving them a tool to build, manage, and measure a marketing campaign across all channels in order to improve their online presence. Semrush becomes an extension of your digital marketing team, acting as an analytics partner, mentor, safety net, and market guide.

Semrush is a popular SaaS tool for managing web exposure. As a result, the platform provides marketing experts with strong SEO capabilities in a user-friendly design. Analytics reports, advertising, keyword research, backlink research, market research, and traffic analytics are just a few of the features that can help in effective content marketing. It even includes a social media marketing feature, allowing you to post on all your social media accounts at the same time.

Semrush connects with Google products and adds social media marketing to the mix, allowing you to operate across social networks with ease. It also has SEO integrations with WordPress, Trello, and Majestic. Semrush offers four different plans, each with its own set of features. For individuals who aren’t sure which membership package is right for them, the seller also offers a 7-day free trial. This allows you to test out all of the product’s features before deciding which ones you require.

5. Contently

With a professional content strategy, industry-leading content marketing platform, and the world’s best-rated creative network, the company strives to boost enterprises’ content marketing campaigns. Contently’s sophisticated content marketing platform and worldwide freelance network aim to help businesses in content production that delights their audience, establishes relationships, and generates revenue. Its technology benefits businesses without an in-house content team to supplement their content marketing efforts.

Contently automates content management and allows you to track ROI. To keep your team on track, the platform features communication capabilities including a calendar, remote approvals, and workflow tools. It also keeps track of user workload, delays, and average completion time. You can also compare the outcomes of your campaign to industry averages. The information will assist you in improving campaign outcomes and streamlining operations.

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Voice and tone analysis, as well as tagging taxonomy, are AI-powered technologies that let you target certain personas or segments. The proper person receives personalized material. Other departments can use Content Request to arrange their requests for content assets. Other teams can use this functionality to keep track of the asset’s progress and manage expectations.

You’ll need a monthly membership to access the enterprise content marketing platform. You can also take advantage of the vendor’s editing and creative services, as well as the talent marketplace, which features over 100,000 writers, designers, and videographers. Salesforce, WordPress, Drupal, and Adobe Experience Manager are also integrated. Pricing may change depending on the features and services chosen.

6. Mayple

Mayple was created on the assumption that the world of work, as well as marketing, is rapidly changing. The technology is set up to produce the optimal working environment, thus helping you grow, no matter if you’re a new brand or an independent marketer.

Mayple also believes in distributed marketing teams and the ability to collaborate with the greatest people and companies around the world. It brings together online businesses and top ecommerce marketers from across the world in one simple but powerful platform, allowing them to collaborate and thrive regardless of their geographical location.

Thus, Mayple has a distinct business model as a digital and content marketing agency. It helps growing businesses looking to hire the best marketers to help in content production, social media management, and many other activities to launch a successful campaign. There’s no need to sift through various job sites in search of the ideal marketers when Mayple has them all.

Your Mayple marketing campaign starts with a simple registration questionnaire that anyone can complete, even if they have no prior marketing experience. Use the responses to create a strategy tailored to your business, and Mayple will pair you with one of its verified digital marketing experts to carry out your marketing efforts. You’ll get real-time tracking so you can keep track of your success, and you’ll stay inside your marketing budget. You can start with a $590 monthly membership and Mayple will help you grow your business from there.

7. UpCity

UpCity was built on the foundation of SEO technology. In 2009, it launched a DIY web application to assist small and medium-sized enterprises in identifying talented digital marketing individuals and firms. Its local agency marketplace connects company owners with agencies. UpCity formed a staff dedicated to aiding businesses in order to better assist marketing partners.

Eventually, UpCity launched resources, striving to link businesses and marketing service providers by delivering transparent, trustworthy information and insights. To date, its services have expanded to include B2B service providers and categories such as accounting, IT, back office, human resources, and more.

The Agency Growth Engine allows agencies to advertise on UpCity‘s online marketplace and grow their revenues. Agencies can become UpCity accredited partners to get more content marketing services and perks like trust symbols and badges. They can also use the company’s guest posting program for further business exposure through the creation and publishing of a related article or blog post. Finally, they can customize embeds to collect leads that they can send to their CRM solution via Zapier.

UpCity’s SEO software integrates with Google Analytics, LinkedIn, Facebook, and more. The Top Local Agency Profile is free, but the plans that provide more features, including a guest blogging program and SEO report card, start at $100 per month.

8. Taboola

Adam Singolda, an engineer at heart, invented a software that found the perfect thing for each person based on their interests. He established Taboola in 2007 and started partnering with publishers and advertisers in 2012. Taboola has grown tremendously in both user and income since then.

To date, Taboola has 1,700 employees creating new technologies to let their over 500 million daily active users discover new things wherever they are. They are also in partnership with 9,000 publishers and 13,000 advertisers.

You can use Taboola‘s content marketing services to find relevant slideshows, articles, or videos both within and outside the site. It anticipates a website visitor’s interests and suggests paid content, which would be engaging with links frequently found towards the bottom of pages. This program helps increase potential customers by driving more traffic to your site. It organically engages customers and allows them to discover more about your offerings.

Taboola is built on a 3.5-year-old mathematical prediction engine. It is based on predicting what videos or articles people will like before they indicate interest. It integrates with other business systems and applications like WordPress, Facebook, Funnel, Opera, and many others. Pricing is $10 per day.

9. Outbrain

In 2006, Yaron Galai and Ori Lahav founded Outbrain to help publishers replicate the print experience of turning a page to find new content or products online. Outbrain’s team of technology, business, and data science experts is spread across 18 locations worldwide.

Outbrain is the largest content discovery platform, helping publishers and businesses understand their audiences through data. It helps businesses generate revenue, drive engagement, and provide consumer insight to publishers and businesses. Its products, Amplify (for marketers) and Engage (for publishers), help connect users to a vibrant content marketplace (for publishers). Every month, Outbrain serves over 190 billion personalized content recommendations to over 561 million unique visitors.

Outbrain integrates with other business systems and applications like Shopify, eBay, Amazon, and many others. It runs on a Cost-Per-Click, or CPC, pricing model. That means you are charged for the number of clicks your campaign receives per the CPC you set.

10. Optimizely

Optimizely is an American company providing a digital experience platform. It partners with about 900 organizations worldwide to equip teams with tools and insights to innovate and create.

Because customer behavior is constantly changing, Optimizely helps track these subtle and abrupt changes so you can design more interactive and efficient platforms. Thus far, it has optimized over 30 billion customer experiences.

Optimizely offers A/B and multivariate testing, website personalization, feature toggles, web content management, and digital commerce tools. As such, you can create hyper-personalized experiences with confidence while streamlining the user experience. The platform is priced by quote and offers separate packages for each user, so any business, regardless of size, can benefit from the services.

11. Seismic

In 2019, Seismic, a global leader in sales enablement, acquired Percolate, a content marketing platform offering solutions to introduce visibility into the marketing process. The two companies are not direct competitors. Instead, they offer similar tools: Seismic helps businesses create and manage content for sales and marketing, while Percolate evolved from a social media publishing tool to a marketing management suite.

Now, Percolate is an all-in-one marketing software used by marketing service providers worldwide to manage marketing across all channels. It has planning and campaign management features on top of content marketing and asset management features that enable content creation, distribution, management, and analysis.

The integrated task management system makes work tracking simple. Percolate allows publishing content to be social, digital, and traditional marketing channels from a single hub and can be used to track team productivity, cross-channel visibility, content performance, and improvement opportunities. Pricing for SMBs and enterprises are available upon request.

12. Marin

Marin Software’s goal is to help digital marketers and agencies optimize their paid marketing campaigns by allowing them to convert targeted audiences, gain new customers, and make better decisions. Marin, which is headquartered in San Francisco, has offices worldwide.

Marin is a cloud-based application that enables businesses to manage search, content display, and social media advertising from a single platform. Advanced audience targeting enables you to logically understand and segment your audience, as well as create unique strategies using the most appropriate display features.

The search feature of the platform combines advanced optimization, intuitive design, and massive scale processing. The social feature, on the other hand, is powered by cross-channel data to meet the needs of various social advertisers. Marin’s display feature is a solution for cross-channel marketing re-targeting and prospecting. Marin can be integrated with a variety of applications, including Adform, Salesforce, and AdClear. Marin is priced per quote, so you will receive a quote that is specific to your needs and expectations.

13. Mention

Mention was born out of a demand for better brand monitoring on the web and social media. Arnaud Le Blanc, eFounders CTO, co-founded Mention in 2013, and it now has over 60 employees in Paris and London. Mention is on a mission to help businesses make better business decisions using social data.

Mention is an internet platform that focuses on online company monitoring. This technology can monitor billions of sources in over 40 languages, giving businesses a wealth of information on what is trendy and popular. It also helps firms to reach out quickly using the platform.

Mention evaluates performance and gives a finely segmented overview of actions, sentiment, and time usage. It engages employees and makes data accessible to all team members. The connectors meet the data exporting criteria, and the pricing is reasonable for small and large organizations alike. Mention offers a free trial, while the Solo Plan is priced at $29 per month. Companies may request a quote.

14. Beamer

Beamer, founded in 2017, is a provider of a newsfeed and changelog tool that enables businesses to inform and engage users about updates. With an in-app notification center, widgets, and changelog, the company’s cloud-based platform helps businesses announce their latest updates and receive powerful feedback, enabling enterprises to improve internal communication, make better decisions, and increase productivity by informing users.

Businesses and organizations can easily add posts, images, video clips, pictures, and GIFs to their newsfeeds, keeping users engaged and reducing churn. Beamer helps convert visitors into customers five times more likely than without it.

The tool is simple to install and does not require coding. To use Beamer, users simply copy and paste the script or activate the WordPress plugin. It integrates with YouTube, Vidyard, Vimeo, Instagram, and over a hundred more applications. It offers a free plan that includes unlimited posts, unlimited notifications, and basic analytics. To remove the watermark, however, you may opt for a paid plan that starts at $49 per month.

15. BrightInfo

BrightInfo was created in response to businesses growing tired of low conversion and engagement rates on top of expensive tools and solutions that barely yield significant results. The company intended to change the way businesses interact with their customers online by listening and responding appropriately.

BrightInfo is a content personalization engine that aims to triple content-user engagement and increase conversion rates. It tracks the way users interact with your website content, learning how to personalize it. It uses a proprietary algorithm to configure your website content in real-time to match your visitors’ behavior. The most relevant material is delivered at key touchpoints without disrupting the natural browsing flow.

If you are still in doubt, you may use the free trial. Should you decide to proceed with the service, you may reach out to BrightInfo for enterprise pricing information.

Maximizing Content Marketing Software

The best content marketing software company not only helps you automate your strategies but also provides you with analytics and data so you can track the success of your campaigns. As a result, you can make more informed decisions to improve your strategies.

Given the current trends in content marketing, it is best to focus more on empowering your content marketing team, incorporating videos and infographics into your content strategy, and personalizing your materials. More importantly, evaluate available tools in relation to your content marketing requirements to ensure you get your money’s worth.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.