20 Best CPQ Software Companies in 2024

When working with complicated goods and services or massive product catalogs, sales teams sometimes struggle in setting price quotes. They are often relegated to time-consuming and prone-to-error manual procedures. And all that manual labor distracts salespeople from their primary responsibility: making sales. These problems are addressed by CPQ software, which streamlines the quote-to-cash cycle by making complicated pricing easier to understand and implement. It helps sales managers and their teams design products and services, establish and enforce pricing policies, manage discounts and margins, and produce reliable quotes and proposals. As a result, companies looking to optimize their sales cycles are on the lookout for the best CPQ platform in the market.

But, with hundreds of options available, how do you know which one will work best for you? While looking at features and functionalities, it is also essential to take a peek at CPQ vendors. Reputable brands are popular for a reason. Many CPQ providers also develop other business solutions, underscoring their expertise in the industry. Other CPQ companies may focus on specific markets, providing specific capabilities unique to a niche. This article explores the best CPQ software companies in the market and their CPQ products to provide you with a shortlist of solutions you can consider.

More and more of the sales cycle, from pricing to product configurations, are becoming more precise and faster, thanks to CPQ strategies. One of the most talked-about trends in customer relationship management (CRM), CPQ techniques stand out because they can prove their worth to businesses of all sizes. The more intricate your sales cycle, product configurations, and channel sales architectures are, the more CPQ selling methods will benefit you. With most top sellers spending six hours every week on average just to research prospects, sales experts need all the help they can get.

Furthermore, most salespeople are already utilizing some form of CRM in their processes, with 22% of sales leaders aiming to maximize their CRM solutions within the year. Integrating CPQ solutions into familiar processes makes it easy for sales teams to enjoy its benefits without the time-consuming training.

Unsurprisingly, companies are clamoring to implement these solutions within the next few months in order to leverage the opportunities brought by the recovering economy. As a result, the global CPQ software market is poised to grow to $3.9 billion by 2026 from $1.6 billion in 2020. That shows a CAGR of 16.3% in just a few years.

Best CPQ Software Companies

1. Salesforce

American cloud software giant Salesforce.com Inc. specializes in customer relationship management. Salesforce is a widely used customer relationship management platform across industries. Its services let organizations use cloud computing to strengthen relationships with current and new clients, partners, and customers. The CPQ vendor provides Salesforce CPQ as a well-integrated tool in its family of products. Thanks to the solution, users can produce correct sales quotations and send accurate orders on the go, using whatever device they want. It makes it possible for users to swiftly complete more transactions and increase their sales productivity without ever having to leave Salesforce Cloud.

The price and discount module are responsible for managing a variety of pricing and discounting options, such as pre-negotiated contract pricing, discount offers, a percentage of the total number of subscribers, and channel and partner rates. Establishing distinct guidelines helps you to maintain price and discount consistency throughout time. The consistency makes it possible for the solution to mix the appropriate mix of the components in each quotation. Because of this, it is simple to provide customer-friendly quotations at any given moment.

2. Oracle

Oracle is another multinational software technology leader on the market. Originally offering database solutions, the company is now providing numerous business applications for organizations of all sizes. As a CPQ company, Oracle offers the Oracle CPQ Cloud software. It is a dependable solution that incorporates Oracle CPQ Cloud for use in ecommerce, channel partners, and mid-market businesses. This indicates that the program can be used by sales professionals as well as self-service tools inside the realm of ecommerce. Oracle CPQ Cloud was mainly designed for scalability and agility, and it assists businesses in enhancing the customer experience, increasing sales, getting rid of wasted time, and increasing profitability.

Oracle CPQ Cloud makes creating and sending out quotes an easy task. Its sales proposal automation tool allows you to develop branded proposals. It gives you the ability to create documents that look professional and are accurate to meet the requirements of your clients. The use of paper-based quoting, scanning, and faxing can all be avoided, thanks to the electronic signature feature. Customers are able to electronically sign their quotations, which speeds up the process of closing agreements.

You can check our comparison of Salesforce CPQ vs. Oracle CPQ Cloud for a more detailed review of the top products on our list.

3. SAP SE

The SAP SE headquarters are located in Walldorf, Baden-Württemberg, Germany. However, the corporation is an international conglomerate. It is known for creating business-to-business (B2B) software for use in managing operations and client relationships. The business provides the most popular ERP software available. One of its products is SAP CPQ, an app developed to assist users in simplifying complicated marketing solutions that include a wide variety of different combinations. It simplifies and automates the process of selling solutions in order to provide users with the ability to supply solutions that are tailored to the specific needs of each consumer. This CPQ software makes it possible to have sophisticated integration capabilities as well as efficient configuration performance.

It offers powerful configuration tools as well as an easy-to-use interface, both of which help to ease the process of configuring and selling solutions that include several complicated product combinations. Because of this innovation, customers now have a much simpler time preserving configuration model data to monitor performance, which enhances the scalability of businesses. The engine gets rid of the complexity and makes it possible for the application to develop multidimensional solutions from the ground up.

4. ConnectWise

ConnectWise began as a single software product for managed service providers (MSPs) to manage their help desk and billing, but it has expanded into a full-fledged platform enabling TSPs to manage their whole as-a-service operation. ConnectWise has created a platform for business management, quote and proposal automation, information security risk assessments, integrations with hundreds of leading companies, and the industry’s largest and most active community. As one of the leading CPQ software vendors in the market, it maintains ConnectWise Sell, an IT solution provider software that automates the process of generating quotes and proposals and is hosted in the cloud.

The platform simplifies the processes from quotation to cash, making it possible for sales teams to generate accurate quotes and proposals fast and on any device (desktop or mobile). In addition to that, it enables users to make changes to quotations in real-time and complete papers with electronic signatures that are legally enforceable. The program makes it simple to leave a good impression on your clients by providing them with quotations that look professional. It offers templates that can be adjusted with a few easy clicks, which makes the process of creating intuitive quotations and proposals much easier. This not only makes it simple for you to generate a good first impression, but it also provides you with the chance to offer an interactive presentation by means of a customized URL.

5. Odoo SA

Odoo SA is a company that offers a variety of business apps that are simple to use. The firm creates software to increase sales, integrate project services, optimize inventory and purchasing processes, manage finances, and automate marketing. Its software also helps the organization manage finances and other business operations. It gives users access to a framework that is open-source and contains all business applications. That indicates that there is native compatibility among all of the programs. In addition, no extra configuration is required to utilize the applications simultaneously.

Because business solutions are modular, you have the flexibility to mix and match different kinds of applications depending on your specific requirements. The majority of ERP systems have all of the functionality already integrated into the system. On the other hand, Odoo enables you to employ separate apps without negatively impacting the performance of the platform as a whole. When the time comes to expand, you have the option of selecting applicable programs that can be of assistance to you in running your business. You may develop a one-of-a-kind workflow that would optimize your income while saving you money, time, and effort. This would be beneficial to you whether your goal is to enhance your productivity or increase your sales.

6. Infor

Infor is a worldwide business software firm that has its headquarters in New York City, United States. The primary emphasis of Infor’s operations is developing and providing cloud-based business solutions for usage inside businesses. One of which is Infor CPQ, a graphical, rules-based configuration software that interfaces with Infor CRM to speed up product setup, pricing, and quoting. It makes it possible for your sales representatives and/or dealers to swiftly become product experts by capturing your engineering and pricing expertise and distributing it to them.

When Infor CRM is coupled with Infor CPQ Configurator, users can generate price quotes by selecting desired choices from a list of those provided. These choices are automatically filtered so that only the configurations that are valid to choose from are shown. During the process of configuring the product, sales professionals are able to consult an as-configured drawing of the product that is dynamically created depending on the choices selected.

7. ApttusCPQ

Apttus is a business-to-business software firm based in the US that specializes in the automation of business processes. The firm offers a suite of services that it refers to as “middle office” solutions. These solutions make use of artificial intelligence to improve a variety of commercial and financial processes. It offers Apttus Intelligent CPQ, a cutting-edge cloud-based quotation and order management system that is driven by artificial intelligence. Apttus, which is hailed as a global leader in the provision of CPQ solutions, offers businesses the instruments that are required for precise and effective configure, price, and quote operations.

The CPQ solution provides firms with actionable insights by doing in-depth studies on the components that comprise quotes and comparing those components to those of the business organizations’ most highly regarded sellers and transactions. In addition, its AI can analyze client data and recognize trends according to the items and services that customers already possess or have purchased. These lead to insights that are driven by data as well as suggestions for prices that are ideal, which increases the likelihood that prospects will make a buy.

8. TruOI

TruOI, formerly iDashboards, is a business that specializes in working with senior leaders and their staff members in corporate chains and franchises to expedite development, raise organizational profitability, and boost the return on investment (ROI) of individual team members in real-time. They do this by combining all of the technological software (at both corporate and regional locations) under the umbrella of a single platform for operational intelligence (OI). Their solution, iDashboards, is a business intelligence solution designed to be extremely user-friendly to all kinds of users looking for a piece of software that will enable them to make highly intelligent business choices and fully use the information at their disposal.

Users are provided with dashboards that show data in the form of charts and maps and arrange it via drill-downs. The software is entirely committed to the use of data visualization technologies. Despite its robustness and extensive feature set, iDashboards is quite simple to comprehend and put into action. It makes it easy for users to know and interpret their data, as well as to take actions that are both logical and feasible based on their reports, by providing a user interface that is appealing to users. This interactive business intelligence software assists companies in adopting a new dashboard culture that renders data very understandable and promotes openness both among users and managers.

9. Apptivo

Apptivo is a software as a service (SaaS) solution for managing businesses; its features include invoicing, time tracking, and project management, among other tools. One of its offerings, Apptivo Estimates App, is an intuitive software for managing the lifecycle of sales quotes. It simplifies the process of providing clients with sales quotations and makes the process more efficient overall. Users are able to keep track of every sales opportunity, generate estimates for each one, and then transform those estimates into invoices, bills, or work orders after the task has been completed, thanks to the program.

The Apptivo Estimates App allows for the approval of estimates to be submitted online. The procedure is streamlined as a result, and there is a noticeable improvement in the quality of communication between the supplier and the consumer. This also entails the use of an automated procedure for the generation of quotes, which starts with the submission of a quotation request and culminates in the rejection of the quote, its acceptance, or the formation of a project.

10. CallidusCloud

In 2018, SAP completed its acquisition of CallidusCloud, a market leader in CPQ solutions. The SAP Sales Cloud now incorporates the company’s sales products. These include CallidusCloud CPQ, a highly customizable and intelligent CPQ software that streamlines the quotation process from start to finish. It offers in-depth statistics on the effectiveness of the sales force, which enable businesses to have a better understanding of how they may enhance their processes and pricing strategies.

In addition, CallidusCloud CPQ allows for the usage of effectivity dates for products, which allows for the goods to be automatically activated in the catalog at their launch date and removed from the catalog once the product is no longer being supplied. This ensures that there are no duplicates or extraneous data in the catalogs, hence maintaining inventory integrity. In addition, it can handle currency conversions, one-time or recurring fees, several tiers of pricing for contracts, and a lot more. Users can select which goods are shown on their administrative console based on their availability, pricing, and discounts, in conjunction with other search parameters such as channel, location, customer, and others.

11. Armatic Technologies

Armatic (acquired by BlueSnap) is a platform for data-driven client payments and recurring billing that automates every conceivable action in the process of invoice collection. It offers a comprehensive suite of automated communication technologies, such as e-mail, SMS, letters, and phone calls. Additionally, the company provides CPQ solutions to customers. Armatic simplifies and streamlines the whole quote-to-cash process for your business. It is straightforward to deploy and does not need any coding.

By using a single application that synchronizes with the ERP and CRM software you already have, you can automate each stage of the billing, accounting, and payment processes. This makes reconciliation and reporting much simpler. You can handle papers online and keep a single source of truth for each client. This may include agreements, quotations, and applicable product guides, among other things. It is simple to get access to papers safely and expediently and pass them on for signing. You have the option of either starting from scratch or uploading existing documents.

12. DealHub.io

DealHub provides your business with the most comprehensive and well-connected revenue process possible. Its purpose-built, zero-code platform allows innovative leaders to link their teams and processes, execute transactions more quickly, and generate a more predictable pipeline than ever before. On top of that, they also offer DealHub CPQ. This intelligent and powerful configure-price-quote software makes use of a highly unusual collaborative sales engagement approach that is intended to simplify and expedite the process of quoting.

It does this by analyzing the users’ prospects, as well as their interactions and interests, to provide real-time insights. The company utilizes these insights to offer extremely accurate and customized quotations for its goods and services. DealHub CPQ is very simple to use. After users have entered their product data and defined their business rules, the program will handle everything else automatically. DealHub CPQ takes care of the whole quoting procedure based on the guidelines and requirements, producing quotations that are precisely aligned to the user’s specifications, processes, and policies. It also generates quotes in real-time.

13. Commercient SYNC

Synchronizing your enterprise resource planning (ERP), customer relationship management (CRM), and online storefront is a breeze with Commercient’s pre-built apps. Its staff is composed of highly talented programmers, salesmen, marketers, and designers, all of whom specialize in supplying clients with effective data integration solutions. Its leading solution, SYNC, is a data integration program that is hosted in the cloud that enables you to link your ERP system and CRM system so that data may be automatically synchronized between the two systems.

This tool may help your sales, marketing, customer service, and customer success teams become more productive while also improving their efficiency. Combining your ERP system with your CRM system allows you to access the most recent data from your ERP system from inside your CRM system. The SYNC app is quite simple to set up. On your end, there is no coding, no mapping, and no servers to monitor; everything is handled automatically. Simply download it, and then take it with you so you can easily access data on sales and customers whenever and wherever you need it.

14. PROS Holdings, Inc.

PROS Holdings Inc. is a firm that offers a software-as-a-service platform that is built on artificial intelligence and optimizes every buying and selling transaction. This enables businesses to send individualized offers to buyers with speed, accuracy, and consistency. Their CPQ solution, PROS Smart CPQ, gives sales organizations the ability to provide value to customers starting at the beginning of the quotation process and continuing throughout the course of the relationship with the client.

An omnichannel selling experience that is underpinned by valuable insights that drive improved sales execution and growth is provided by PROS Smart CPQ, which is powered by artificial intelligence (AI) and machine learning algorithms. As a result of this, businesses that cater to other businesses are in a position to provide the most relevant and individualized offers in real-time, therefore fueling an insights powerhouse that can seize every possible dollar.

15. Verenia, LLC

Verenia is consistently ranked as one of the corporate software firms that have the most rapid rate of expansion worldwide. With over 250,000 users across the globe, the company has assisted in processing billions of dollars worth of customer orders and quotes using software that streamlines your company’s quoting and ordering processes into quick, flexible solutions solution-oriented. It provides Verenia CPQ to its customers, integrated ecommerce, CPQ, and a self-service solution that is hosted in the cloud and comes packed with all the bells and whistles.

Its purpose is to assist businesses in a wide variety of markets in increasing their income by making their sales process more effective. You may easily, quickly, and accurately construct quotations with the assistance of this tool that has won several awards. Verenia CPQ boosts revenue by empowering sales representatives with the ability to configure products quickly and accurately, every single time, in a matter of minutes or even seconds. The most recent product information is constantly accessible so that individualized, produced goods can be configured and accurate price estimates can be generated. More quotations are produced by salespeople, which leads to an increase in the number of orders.

16. Zomentum

The groundbreaking end-to-end Revenue Platform that Zomentum provides to both Partners and SaaS providers makes it possible for it to generate, grow, and manage revenue in a timely and efficient manner. The platform, which fosters the growth of a robust Partner Ecosystem, is responsible for generating annual technology sales revenue of over $800 million and rising throughout the Americas, Europe, and Australia. Its sales management platform was developed to automate and make more straightforward the process of selling managed services to customers.

They can facilitate conversions, win more transactions, and accelerate the development of their firm with the assistance of the software. It enhances an MSP CRM system’s functionality by integrating several additional important tools and features, such as a proposal builder, electronic signing, and analytics. Users can construct various procedures for the acceptance or approval of documents and gather digital signatures. When papers are transferred from one signature to another, notifications are also sent out. Not the least of Zomentum’s features, but certainly not the least important, are the real-time reminders, sales analysis, and dashboards that provide them access to critical sales data.

17. Quoter Software, Inc.

Software firm Quoter Software Inc. is headquartered in the city of Vancouver, British Columbia. Quoter is a cutting-edge, cloud-based quoting platform that was established in 2018. It enables managed service providers, value-added resellers, and independent software vendors to save time, minimize errors, and get paid more quickly. Because of its user-friendliness and affordable subscription plans, this cloud-based program is a great choice for widespread adoption throughout an enterprise.

Quoter integrates everything required to generate a quotation into a single location, which enables users to abstract even the most complicated spreadsheets and versioned documents. This covers product and service settings, regular pricing and special discounts, information on proposals, and even reusable templates. Additionally, Quoter makes it simpler for your customers to agree to the terms of proposals. This is feasible due to the fact that the solution provides support for digital signatures as well as online payment processing. Furthermore, you will not need to be concerned about the safety of card processing since the solution will take care of it for you.

18. Pricefx

Pricefx offers a comprehensive suite of pricing management solutions that are quick to deploy, simple to use, and flexible enough to adapt to the requirements of any organization. It provides a comprehensive pricing platform with components for pricing, quoting (CPQ), list price administration, rebate administration, promotion management, and price optimization, among other things. In addition to being able to link with ERP, POS, and other systems, the platform may also be integrated without any problems into CRM solutions.

Whether you’re a manufacturing salesman or a finance expert reporting on the retail forecast; the CPQ software may be useful to you in both roles. You will be able to completely optimize your rates and obtain fresh insights by using sophisticated AI to accomplish your business objectives. Through uniform pricing across all client categories, goods, and distribution channels, the platform will assist you in expanding both your earnings and your share of the market.

19. Sigma Systems

Sigma Systems is an industry pioneer when it comes to developing catalog-driven software solutions for businesses in the high-tech, media, and communications industries. The company’s award-winning products are sold in 40 countries. One of its most effective solutions is called Sigma CPQ, it is a platform that allows suppliers of digital and communication services to easily generate quotes and take orders.

The software supports the front end of the omnichannel quotation and order capturing process, which is essential to organizations operating in today’s customer-centric environment. Your sales staff will have access to the product catalog’s power, allowing them to easily modify and personalize the offers they provide to customers. Sigma CPQ offers a guided selling environment by ingeniously exposing essential product data exactly when and where it’s required. It bolsters the revenue-focused, order-to-activation process and makes certain that the appropriate recommendations are sent to the appropriate clients.

20. iQuoteXpress

iQuoteXpress provides a tried-and-true CPQ application that is hosted in the cloud for the administration of sales proposals. iQuoteXpress staff are available to help you with any and all requirements to guarantee that your proposals are both accurate and aesthetically pleasing. The quotation and proposal generator provides businesses with the ability to automate their sales estimating procedures. This allows users to spend more time actually selling rather than creating sales materials. Salespeople get the ability to quickly and easily construct proposals that are both precise and complete without requiring an excessive amount of time.

The quotes and proposals that are produced by iQuoteXpress have the ability to correctly represent a firm and reflect the brand values of the business. This is made possible by the individualized proposal templates that are included in the software. These templates ensure that all sales materials have the same format and feel. iQuoteXpress can construct a branded and customized dashboard for quoting software in addition to its other capabilities, including the generation of personalized quotations. Users are allowed to store informational items pertaining to the goods or services that they provide here.

Partner with the Right CPQ Software Company

You don’t want inefficient procedures to slow down customers just when they’re ready to take the next step. Pipelines that move too slowly are a waste of time and money for everyone involved. On the flip side, consumers may get disgruntled, and your brand’s image might suffer if you force them through the sales process before they are ready. In order to keep things moving along at a steady pace, it’s important to fine-tune every part of your sales process, including the contract. With CPQ platforms, your sales staff will have instant access to all the information they need to close deals, from data to custom pricing.

As part of your sales platform, CPQ software plays an integral part during the most important phase of your entire cycle. As such, it is important to partner with the right CPQ software company. More than its software solution, the vendor should provide you with resources, training, and support throughout your partnership. Salesforce provides these and more. Its entire family of software products can run most of your operations. Additionally, the company is known for its reliable support and extensive resources, so you are never left clueless about what steps to take when using one of its apps.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."