20 Best SEO Programs for 2024

Businesses are now more aware than ever that the biggest potential for growth and audience reach lies online. This is the main driving force behind the high demand for SEO programs and services that even small startups and mid-sized businesses can now utilize to their advantage. But with thousands of SEO software in the market, the biggest dilemma now is choosing the best SEO program that fits a business’ goals, needs, and, of course, budget.

In this article, we have gathered 20 of the best SEO programs available in the market and examined the core features, usability, integrations, and other capabilities of each. Furthermore, we will also delve into the cost of the applications to help you to determine which offers not only the most ideal suite of SEO tools but also the best value for your money.

The ever-changing landscape of search engine optimization also means constantly updating your SEO strategies. For example, voice search did not play a significant role in SEO until Amazon’s Alexa, Apple’s Siri, and Google Assistant became a staple feature in smart devices. Among the United States population alone, more than a third owns at least one smart speaker, with more than half of them interacting with their smart speakers on a daily basis.

Voice search has changed the way users access online information, deviating from the standard way of typing keywords on search bars in favor of verbal questions or full-sentence commands. According to a survey of the US population, 40.2% use the voice search feature on mobile devices, smart speakers, or smart assistants. How consumers use voice search ranges from entertainment, such as playing music, to getting weather updates, and setting alarms and reminders. Furthermore, 51% of US-based consumers use voice search for activities related to online shopping, such as researching different products.

The voice search trend, however, only benefits websites that are optimized to accommodate users who utilize this feature. One way to make sure that your content is optimized properly for voice search is by having the right SEO tools. On the list below, you will find some of the best SEO programs and tools that can help you optimize your content into something voice search-friendly.

20 Best SEO programs

1. SE Ranking

SE Ranking is a cloud-based solution that targets both newbies and experienced marketing professionals who want affordable access to SEO tools, such as keyword suggestion tools, keyword research, SEO reporting, backlinks monitoring, and more.

SE Ranking is highly customizable. It has white labeling functions that allow you to create custom SEO offerings. The platform also integrates seamlessly with third-party applications, including Google Analytics, Google Data Studio, Zapier, and Bitrix24. Furthermore, its API capabilities enable users to connect it to other software systems that SE Ranking does not directly support.

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Beyond its SEO instruments, SE Ranking also provides users with social media management capabilities. This feature allows you to schedule your social media postings and monitor engagements and ranking.

Pricing

As for the cost, SE Ranking has three pricing plans, the cost of each can vary depending on the number of keywords that need to be checked and ranking check frequency. The most affordable package is Essential, which starts at $31.20/month.

2. Semrush

Semrush is a leading cloud-based solution that offers a comprehensive set of user-friendly SEO tools for businesses and marketing professionals. With SEO heavily leveraging keywords, Semrush offers powerful keyword research and analysis tools to optimize your content for text and voice searches. You can also gather data on the keywords used by competitors and use the information to further improve your SEO strategies.

Aside from keyword research, Semrush’s SEO toolkit comes with an on-page checker that audits the health of your website and determines areas of improvement in its SEO performance. The platform also pays special attention to local SEO, which is ideal for businesses that cater to local clients such as restaurants, etc. And for marketing professionals who constantly need fresh and relevant links, Semrush gives access to a database that houses more than 40 trillion fresh links, along with robust link analysis tools to aid you in creating a good backlink profile.

Pricing

Semrush has three-tier pricing plans that fit the needs and budgets of small startup marketing teams, growing agencies, and large enterprises. Pricing starts at $119.95/month ($99.5/month if paid annually).

3. MOZ Local

MOZ Local is an ideal option for businesses and marketing professionals looking for cost-effective but powerful combinations of tools that focus on local SEO and reputation management. This online solution helps local businesses optimize their online profiles by helping them determine the business description and images that can boost their online listings. MOZ Local also automatically distributes listings to partner sites and networks, as well as delete duplicate listings.

Keeping your listings updated can be a painstaking task when done manually. With MOZ Local, you can update your online listings from a single dashboard and the platform will automatically sync the update across different search engines, online directories, social media, apps, etc.

When it comes to reporting and insights, MOZ Local uses its Visibility Index tool to gauge a business’ online presence score and profile completeness. The platform also keeps tabs on how customers discover a local business online by monitoring clicks, tabs, impressions, online searches, and even driving directions.

Pricing

MOZ Local offers a three-tier pricing plan with each priced per location, starting at $14/month.

4. Serpstat

Serpstat is a comprehensive SEO platform trusted by marketing experts and digital agencies to use on their SEO projects. This software solution offers more than 30 robust tools, including its keyword research tool that has access to the biggest keyword database. Keyword trend is another essential tool Serpstat offers, so you can be updated on trending search queries. Furthermore, this SEO platform allows you to analyze key keywords and domains in batches for a more efficient assessment of subdomains, determining high-quality keywords, identifying the best sites to place links, and more.

Aside from SEO tools, Serpstat also comes with a nifty team management feature that allows you to gain complete visibility of the projects your team is working on. Team management mode also gives you control over your team members’ access to SEO tools. Generating reports on your team’s projects is also faster and easier.

As part of the marketing structure, SEO involves working with other platforms, such as Google Data Studio and other Google products. To make data integration easier, Serpstat’s API access allows you to connect the platform easily with any tool you or your company is already using.

Pricing

Serpstat currently has four pricing plans, all of which include access to 230 Google databases and 14 Yandex databases, starting at $69/month.

5. Moz Pro

MOZ Pro simplifies search engine optimization processes, from strategically targeting high-quality keywords, and discovering link opportunities, to creating personalized reports. This platform provides users with a powerful keyword research tool that automates the entire workflow of discovering and ranking the best keywords to use.

Spotting SEO issues is another area MOZ Pro helps in by deploying site crawlers that hunt for technical problems, as well as sending alerts so that they can be fixed immediately. Furthermore, MOZ Pro provides proprietary metrics to ensure that you have a competitive link profile. And to gauge the performance of your website on different devices, MOZ Pro provides user-friendly tools to track your website’s visibility on desktop and mobile devices.

Pricing

MOZ Pro has four levels of subscription plans, each comes with a complete walkthrough and 24/7 customer support. The most affordable plan is Standard, which costs $99/month ($79/month if paid annually.

6. Ahrefs

Ahrefs comes fully equipped with all the essential tools for marketers and SEO professionals. One of these tools is the site audit function that conducts a thorough analysis of your website and provides a detailed report on your website’s overall health. Ahrefs also offers a content explorer feature, which helps you to discover link-building opportunities from the top-performing articles relevant to your content.

This SEO platform also offers the standard SEO tools, such as keyword explorer, competitor analysis, rank tracker, and more. As for integration, Ahrefs works seamlessly with Google Data Studio and also offers API access to integrate the platform with other software systems.

Pricing

Ahrefs has four types of subscription plans that you can pay monthly or annually and it starts at $99/month or $990/year.

7. AgencyAnalytics

AgencyAnalytics offers top marketing automation tools, including SEO for marketing agencies. One of its SEO capabilities is keeping track of keyword ranks on a daily basis in any language and location on two major search engines, Google and Bing. The backlink checker tool dives deeper into the essential backlink metrics, as well as monitors the performance of new links and keeps track of lost links. AgencyAnalytics also provides core SEO instruments, such as site audit tools and automated SEO reporting that you can customize to showcase your own brand.

In terms of integrations, AgencyAnalytics works well with a broad range of applications, from analytics software systems to leading ecommerce platforms. Some of the third-party solutions you can integrate AgencyAnalytics with are ActiveCampaign, Constant Contact, Mailchimp, and Salesforce.

Pricing

AgencyAnalytics’ pricing model gives its clients the option to choose between two affordable subscription packages, starting from $10/month or get a quote for a custom plan.

8. Raven Tools

Trusted by a large pool of clientele that ranges from freelancers to top media companies, Raven Tools provides an all-in-one solution to boost SEO results and streamline client reporting. One of Raven Tools’ core features is its site auditor, which helps identify SEO issues for both desktop and mobile versions of a website. There is also the rank tracker that delivers daily to monthly rank tracking details on individual SERPs across major search engines. And if you are a campaign manager, Raven Tools’ link manager helps to keep your link campaigns organized.

Raven Tools also integrates with other platforms, including the top search marketing solutions, the best SEO programs, and social media platforms like Facebook, Twitter, and Instagram.

Pricing

Raven Tools has five different plans to choose from, starting at $49/month that you can opt to pay monthly or annually.

9. BrightEdge

BrightEdge is an enterprise-grade online solution that provides real-time SERP rankings and research recommendations along with other essential SEO tools. This platform’s keyword research tool aims to deliver a regularly updated list of high-value keywords. Using the same instrument, you can easily determine the keywords with organic web listing among the search results that can get the most clicks. BrightEdge also shows you how you can effectively utilize keywords that do not have organic listings on pay-per-click ads.

This SEO platform is also capable of tracking backlinks, site auditing, SEO performance report and analysis, and task management. As for integrations, BrightEdge works seamlessly with Adobe Systems, SEOmoz, and Majestic SEO.

Pricing

BrightEdge’s pricing plan is offered by quote.

10. Sitechecker

Sitechecker is another powerful and cost-effective SEO software designed for freelancers and small to medium-sized businesses. This platform provides users with standard SEO tools, such as on-page checker, website SEO monitoring and reporting capabilities, keyword rank tracking, and backlink checker, among others.

A user-friendly solution, Sitechecker also gives users access to a knowledge base as well as detailed guides on how to spot and fix basic and complex SEO issues along with other relevant topics. And to further enhance Sitechecker’s functionality, this SEO platform integrates seamlessly with Google Console and Google Analytics.

Pricing

Sitechecker has four types of paid subscription plans starting at $49/month or $490/year.

11. UpCity

UpCity offers a unique SEO program to its clients—instead of SEO tools, this platform provides professional services. What UpCity does is connect small and medium-sized businesses to marketing service providers and experts that can help enhance their marketing processes and boost their exposure to their target customers. On the other hand, marketing agencies can benefit from the opportunities UpCity offers by partnering with the platform and boosting their chances to connect with more businesses in their respective niches.

As a flexible marketing service platform, UpCity integrates seamlessly with other applications and software systems. Among these third-party platforms are Semrush, LinkedIn, Google Analytics, and AdWords.

Pricing

UpCity offers its Top Local Agency Profile service for free and its paid subscription packages start at $100/month.

12. Conductor

This SEO software provides free SEO tools and enterprise-grade features for marketers and businesses across various industries, such as retail, technology, healthcare, finance, and travel and hospitality. With Conductor, you can request a free analysis and a detailed report on your website’s current status in terms of online visibility. Conductor also offers free courses on organic marketing via Conductor Academy. And if you are unsure if this platform is financially beneficial to you and your business, you can take advantage of the free ROI calculator that helps you estimate the value of Conductor and SEO to your business.

In terms of integrations, Conductor works well with analytics, keyword data, and top productivity apps. Among the third-party solutions Conductor integrates with are Asana, Dragon Metrics, Yext, and Google Analytics.

Pricing

Conductor’s pricing information is offered by quote and only available upon request.

13. SearchMetrics

SearchMetrics is an enterprise-grade SEO solution that offers a custom suite of tools to utilize organic search in boosting businesses’ sales. Its Research Cloud feature assists in conducting quick SEO competitive analysis, which helps determine areas of improvement in your website’s content. It also comes with a sophisticated content analysis tool that allows you to compare up to five topics and assess which can best boost your website’s online ranking. Furthermore, SearchMetrics provides enterprises with a sophisticated machine learning technology that comes with the platform’s keyword tracking tool to get the best keyword recommendations at page level.

Integrating SearchMetrics with your business intelligence solutions is also made easier with its API. All you need to do is add SearchMetrics Data and you can migrate and generate reports based on your content data, backlink data, paid searches, and more.

Pricing

As for the cost of using this platform, SearchMetrics’ pricing plan is offered by quote.

14. Yext

Yext is a powerful digital management solution that provides its clients with an AI-powered marketing platform. It is equipped with tools designed to give site visitors a smooth experience in finding the information they are after. Among these tools is the drag-and-drop search feature that you can integrate with your existing content management system, as well as the advanced capability to provide site visitors with the exact answers they need instead of a page full of external links.

To further extend its capabilities, Yext can be easily integrated with a wide range of applications and software systems, such as digital assistants, voice search tools, GPS systems, and more.

Pricing

If you would like to learn more about Yext’s pricing information, you have to reach out directly to sales as it is only available upon request.

15. GrowthBar

GrowthBar is another SEO software on the list that offers affordable tools for freelancers, marketing teams, and growing businesses. This platform provides its clients with easy-to-use keyword search and keyword suggestion capabilities, keyword rank tracking, and access to information on competitors’ organic traffic. GrowthBar also offers essential tools for creating effective link-building campaigns. This particular strategy involves exploring the competitors’ domain authority and discovering which websites deliver high-quality backlinks.

As for its integration capabilities, GrowthBar works seamlessly with SpyFu and Google SERP, as well as with Google and Facebook Ads.

Pricing

GrowthBar costs $39 per month.

16. SpyFu

SpyFu offers instant access to instruments that can give you a detailed view of your competitors’ SEO strategies, from their organic keyword list to the keywords they have purchased. This platform also allows you to view your competitors’ complete Google Ads campaign as well as the history of their ad tests. With this capability, you will have access to the keywords that your competitors have used on their successful and failed campaigns.

Aside from competitor-focused functionalities, SpyFu is also equipped with the SEO functions necessary to creating effective backlink strategies and landing on top search result placements. These include keyword research tools, PPC and SEO SERP analysis, keyword recommendations, and more.

Pricing

SpyFu has three types of subscription plans that you can choose to pay monthly or annually. Its Basic plan costs $39/month ($33/month if paid annually).

17. Majestic

Majestic is another leading SEO platform used by SEO consultants, domain traders, and marketing agencies. This software solution comes with a proprietary Link Context tool that enables you to determine if a link is part of a directory or an editorial link, as well as estimate its position on search page results. Majestic also offers a robust keyword generator that leverages AI technology to mine Majestic’s own backlink database for high-value keywords.

Other helpful features offered by Majestic include Trust Flow, which gauges the volume of links to organically curated content in a website. Meanwhile, the Tropical Trust Flow feature allows its users to identify the industry sector a website has the highest influence on. This feature also helps users identify industry-specific influencers. Furthermore, Majestic integrates seamlessly with Web CEO, PiwikPro, BuzzSumo, Covario, and other applications via API.

Pricing

As for the price, You can choose from Majestic’s three levels of subscription plans that you can pay either monthly or annually. Lite, the most affordable package, costs $49/month ($41/month if paid annually).

18. SimilarWeb Pro

A powerful marketing intelligence solution, SimilarWeb Pro provides its client with a comprehensive analysis of their website and/or apps. Among the robust tools this platform offers is SEO. This feature helps users discover high-value organic and paid keywords and assess the amount of traffic these keywords generate for their website. Furthermore, users can also identify the search ads relevant to these keywords.

Aside from keyword search tools, SimilarWeb Pro is also capable of measuring your traffic and engagement and comparing it against competitors. SimilarWeb Pro also provides access to the standard traffic volume and engagement for different industries that you can use as benchmarks for your own website.

Pricing

As for SimilarWeb Pro’s pricing plan, this information is only available upon consultation and request.

19. Synup

Synup is a local listing and reputation management software designed to help SMBs, enterprises, and partners manage and boost their online presence from a single platform. This cloud-based platform is capable of listing your business across 40 websites, including Yelp, Google My Business, and Facebook. It also allows you to update your profile across all listings with relevant business information, such as business location, etc., to place your business high up on voice search results.

To make managing your listings more convenient, Synup also provides its users with a dedicated mobile application that also allows you to customize your store pages. Furthermore, this platform lets you manage your team’s activities and access and gives you visibility on their task performance and projects.

Pricing

Synup’s pricing plan starts at $30/month per location.

20. RankWatch

Rankwatch is an online marketing solution that provides its users with free and paid tools to improve their search engine visibility. Its keyword research tool allows you to generate and rank keywords based on their ranking difficulty, as well as determine the value of certain keywords to your competitors. Location-based search volume is another nifty tool that allows you to see which area has a high search volume for specific keywords you are monitoring.

This platform also has a feature-rich backlink analysis tool that enables you to periodically conduct in-depth analysis of active and lost links, as well as categorize the domains based on which backlink drives the most traffic to your website. Rankwatch also comes with site audit, rank tracking, and competitor analysis capabilities.

Pricing

In terms of integration, Rankwatch works with various third-party apps, such as Unbounce, SnapEngage, SWIFT CRM, Sendible, and other software systems via the Rankwatch API. Furthermore, Rankwatch has three fixed subscription packages and one custom plan that start at $58/month.

When is the best time to invest in SEO tools and services?

The answer to this question is—right now. SEO’s relevance is only bound to grow over time as even traditional businesses that have been indifferent and skeptical about SEO’s benefits are now starting to recognize its advantages as they start to pay more attention to their online presence. While the concept of search engine optimization can be intimidating and complex to businesses that are yet to try it out, it is important to remember that there are platforms that cater to users with different knowledge and experience levels when it comes to SEO tools and strategies.

Furthermore, there is a wealth of helpful resources online to start learning about which SEO tools are ideal for your business and your goals. You can start by reading about the latest SEO trends and forecasts to gain a better understanding of the impact of SEO on the current state of various industries.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.