96 Compelling Ecommerce Software Statistics: 2024 Market Share Analysis & Data

An unprecedented surge in ecommerce sales is one of the few positive things for businesses to come out of the COVID-19 pandemic. With more online shoppers than ever, ecommerce accounted for nearly 16% of total retail sales in the United States during the second quarter of 2020, its highest share in more than a decade. This also translates to its highest quarterly growth since 2010 (US Department of Commerce, 2021), accounting for an impressive ecommerce software statistics.

In this article, we’ve listed the most important ecommerce statistics 2022 and beyond. These statistics span a wide range of relevant industry topics, including usage of the most popular ecommerce software to today’s leading online marketplaces. Hopefully, the data will help you gain a better understanding of the online shopping industry.

Global Ecommerce Market Statistics

The global ecommerce market has steadily grown over the past decade as more businesses and consumers venture into the world of online shopping. The COVID-19 pandemic has also forced more consumers to turn to online purchases. As a result of the pandemic, online businesses and retailers continue to rake in trillions of dollars in revenue (eMarketer, 2020).

Ecommerce software statistics also show that ecommerce growth has been truly global. Latin American and Asian markets, in particular, have shown strong ecommerce platform sales performance and fast growth in recent years.

• Retail ecommerce sales reached an annual growth of 14.3% in 2021 (eMarketer, 2021).
• Global retail ecommerce sales are also projected to reach $6.4 trillion dollars, taking a 22% share of total global retail sales (eMarketer, 2020).
• Meanwhile, worldwide revenue from retail ecommerce is expected to reach $3.3 trillion in 2025, from $2.3 trillion in 2020 (Kats, 2020).
• Countries forecast to have the highest ecommerce growth through 2025 include Turkey (15%), Argentina (13%), and Indonesia (10%) (Statista Digital Market Outlook 2020).
• The Asia Pacific region also holds the highest retail ecommerce sales in 2020, with online sales amounting to $2.5 trillion. North America comes in second with $749 billion (Cramer-Flood, 2020).
• In 2021, 2.14 billion people purchased goods and services online (von Abrams, 2021). In comparison, digital buyers numbered 259 million in 2018.
• 23% of online shoppers also do so at online marketplaces (Wunderman Thompson, 2021).
• Cross-border ecommerce or international online shopping, also continues to grow. Forecasts say cross-border ecommerce will account for A 22% share of the ecommerce market by 2022 (Altman et al., n.d.)

Ecommerce Benchmarks Statistics

The data below highlightS recent benchmarks set in the ecommerce market, from the fastest-growing countries TO the most popular online stores and marketplaces. These ecommerce statistics 2021 provide insights into the current state of the industry as well as the leading organizations that push the industry’s growth.

• In 2020, Amazon statistics indicated that the website had a total of 3.10 billion mobile and desktop visits. As of April 2021, Amazon ranked as the most visited online marketplace in the world, with 5.2 billion monthly visits (Merton, 2021).
• Amazon also leads ecommerce companies in terms of revenue, having made $386 billion in revenue in 2020 (Statista, 2021a).
• As of June 2021, Uber had the highest market capitalization of $94 million (GP Bullhound, 2021a). This is the highest market cap among global online marketplaces.
• Social media and ecommerce platform Xiaohongshu is currently the most valuable ecommerce unicorn company in the world. The company is currently worth $20 billion (CB Insights, 2021).
• Meanwhile, as of December 2021, Fanatics ranks as the most valued ecommerce and direct-to-consumer unicorn companies in the US. The online retailer of sports merchandise is worth $18 billion (CB Insights, 2021).
• China takes a 52% share of retail ecommerce sales, the highest among countries worldwide (von Abrams, 2021).
• However, Argentina achieved the fastest retail ecommerce sales growth of 101% (Coppola, 2021).
• For retail mobile ecommerce, however, Brazil has achieved the highest sales growth of 35% (Coppola, 2021).

Ecommerce Market in the US Statistics

The United States is one of the largest ecommerce markets in the world, being home to global online shopping giants, such as Amazon, eBay, and Walmart. Ecommerce experts also expect the US ecommerce market to be worth $843 billion by 2025 (Oberlo, 2021). The ecommerce statistics USA companies have collected highlight the country’s growth as the second biggest ecommerce market in the world.

• Ecommerce retail trade sales in the US reached $763 billion in 2020 (US Census Bureau, 2021).
• As of the second quarter of 2021, ecommerce accounted for 13% of total retail sales in the US (US Department of Commerce, 2021).
• The US retail ecommerce market is also expected to reach a revenue of $1.3 trillion by 2025 (Statista Ecommerce Market Report, 2022).
• Direct-to-consumer ecommerce sales in the US is expected to reach $175 billion by 2023 (Reshift Media, 2021).
• In addition, toys, hobby, and DIY accounted for the largest share of ecommerce net sales in 2020, earning $123 billion (ecommerceDB, 2021a).
• Meanwhile, the fashion segment achieved the largest revenue in the US ecommerce market in 2021, with a revenue of $189 billion (Statista Digital Market Outlook 2021).
• There will also be 291 million online shoppers in the US by 2025 (Statista Global Consumer Survey 2021).
• Currently, 79% of the US population shop online (Statista Global Consumer Survey 2021).
• The most popular categories for online shopping in the US include clothing (77%), food and drinks (75%), and shoes (73%) (Statista Global Consumer Survey 2021).
• Also, as mobile ecommerce statistics 2020 show, mobile ecommerce remains popular in the country. Sixty-eight percent of American online shoppers make their purchases through smartphones (Kunst, 2021).
• During last year’s holiday shopping season, 93% of online shoppers in the US made a purchase on Amazon (PowerReviews, 2021).
• Moreover, in the US, 42% of consumers shopped online daily or weekly in 2021 (Tighe, 2021).

COVID-19 Impact on Ecommerce Statistics

The COVID-19 pandemic has hastened digital transformatIon, not just in the way people work but also in the way they shop. Social distancing protocols and lockdowns have forced people to do virtual shopping trips at online stores and marketplaces. Global ecommerce statistics 2021 also show how the pandemic has pushed certain product categories to the forefront. For instance, the penetration rate for grocery ecommerce saw a threefold increase from pre-pandemic levels (Aull et al, 2021).

The data below provides a more accurate picture of how the recent pandemic has changed the ecommerce industry.

• Due to the coronavirus pandemic, ecommerce statistics 2020 indicate that retail ecommerce websites saw an average of 22 billion visits monthly (Angulo, 2021).
• Small and medium B2B businesses in Italy also took a 28% share of ecommerce revenue in the country during the pandemic, the largest worldwide (McKinsey & Company, 2021).
• 6% of consumers in France and Canada shopped online for the first time during the pandemic, the highest share worldwide (Shopify, 2021).
• Moreover, in China, 30.1% of online shoppers ordered from fresh ecommerce platforms two to three times a week after the COVID-19 outbreak (Ma, 2020).
• Except in North America, regions stuck to mobile shopping via websites during the pandemic. In North America, a larger share of consumers (35%) preferred to shop online through apps (Astound Commerce, 2021).
• The Asia Pacific region saw the highest change in ecommerce usage during the pandemic. In Vietnam, for instance, 57% of consumers shopped online more frequently to buy products normally bought at brick-and-mortar stores (Ipsos, 2020).
• Click and collect retail sales in the US saw a 107% growth in 2020 (eMarketer, 2021b).
• Also, for 43% of American online shoppers, the most important attribute of online shopping during the pandemic is fast or reliable delivery (PwC, 2021).

Popular Products during the Pandemic

• At the peak of the pandemic, drugstore sales accounted for 16% of total retail sales. This translates to a 3% growth from pre-pandemic shares (Mastercard, 2021).
• Likewise, grocery stores’ share of total retail sales saw an increase during the peak of the pandemic—from 7% pre-pandemic to 10% at the height of the pandemic (Mastercard, 2021).
• Top product categories that consumers will shop online for in the future due to the pandemic include appliances and technology (47%), apparel (44%), and beauty and cosmetics (37%) (PwC, 2021).
• Ecommerce websites for books and literature also saw a global website traffic of 1.5 billion visits in March 2020 (Clement, 2020).
• The most popular grocery product among American online shoppers post-pandemic is non-perishable, packaged foods (70%) (PowerReviews, 2021).

Vertical Ecommerce Growth Statistics

If the following ecommerce statistics worldwide are anything to go by, vertical ecommerce companies are slowly gaining a foothold in the ecommerce industry. This is particularly interesting in a market that is dominated by one-stop shops like Amazon and eBay. In the US, in particular, niche companies such as Chewy (pet products) and Peloton (fitness bikes) have successfully expanded their shares of the consumer base (Howland, 2021).

Below are some of the most important statistics on vertical ecommerce companies and their growth.

• In 2021, Peloton achieved the worldwide highest annual growth rate of 96% (GP Bullhound, 2021b).
• Of ecommerce retailers in electronics, office, leisure, and entertainment, Chinese agriculture tech platform Pinduoduo is expected to have the highest annual growth rate—17%—through 2026 (Chevalier, 2021a).
• Subscription ecommerce sales are also expected to be worth $38.2 billion by 2023 (Davidkhanian, 2021).
• Food and beverage ecommerce sites enjoyed the highest conversion rate at 5.5% (Chevalier, 2021).
• German fashion ecommerce company Zalando also has the highest worldwide market cap for the vertical at $30.5 billion (GP Bullhound, 2021a).
• Meanwhile, Nike.com received an average of 147 million visits monthly, the highest among fashion ecommerce websites worldwide (Angulo, 2020).
• As of December 2020, Booking.com is the most valuable online travel company worldwide, with a market cap of $91.2 million dollars (GP Bullhound, 2020).
• With 1.3 million followers, art ecommerce company gagosian.com has the highest number of Instagram followers in the niche (McAndrew, 2021).
• Tesco currently sits at the top as the world’s largest online retailer in food and personal care, earning net sales of $9.5 billion in 2021 (Peters, 2021).
• Moreover, argos.co.uk ranks as the world’s biggest online shop specializing in the Toys, Hobby & DIY segment, with net sales of $5.3 billion (ecommerceDB, 2021b).

B2B Ecommerce Statistics

Like retail ecommerce and mobile ecommerce, B2B ecommerce has continued to grow in recent years as well. In fact, industry experts expect the B2B ecommerce market to reach a value of $186 billion in 2026, with a growth rate of 19% (Facts & Factors, 2021). In addition to its fast growth rate, trends to expect from the B2B ecommerce industry include the prevalence of millennial buyers and the increased implementation of digital marketing (BigCommerce, 2021).

The data below highlight some of the most important statistics for the B2B ecommerce industry.

• In 2020, the global B2B ecommerce industry reached a value of $15 trillion (Statista In-depth Report: B2B e-Commerce 2021).
• The Asia Pacific region had a 78% share of the global market in 2020. The region’s share is expected to grow to 81.2% by 2025 (Statista In-depth Report: B2B e-Commerce 2021).
• On the other hand, according to B2B ecommerce statistics 2021 USA will have a B2B ecommerce market worth $5 trillion by 2025 (Statista In-depth Report: B2B e-Commerce 2021).
• Moreover, B2B ecommerce will account for 17% of US companies’ total B2B sales by 2023 (Bruno, 2019).
• 90% of B2B companies now sell products virtually (McKinsey & Company, 2021).
• 34% of companies expect revenues of 41% to 60% from their B2B ecommerce websites by 2025 (Optimizely, 2021).
• Meanwhile, 28% of B2B sellers expected a moderate growth of 11% to 24% in ecommerce revenue in 2021 (Digital Commerce 360, 2021).
• Interestingly, 53% of B2B vendors worldwide also think that they offer customers a mature digital commerce experience to purchase products (Optimizely, 2021).
• 35% of B2B buyers completed more than half of their total purchases on online marketplaces (Digital Commerce 360, 2021).
• According to recent ecommerce software statistics, only 14% of global B2B decision-makers plan to invest in ecommerce tools by 2022

Most Popular Ecommerce Software

1. Wix. Leading online website builder combines robust function in one handy application. See how it can help your online business in our Wix review.
2. X-Cart. Shopping cart abandonment is going to be the last of your worries with this ecommerce solution. Our comprehensive X-Cart review shows why.
3. BigCommerce. The ecommerce app for the big boys, this solution has it all from shipping to payment gateway services. Let this BigCommerce review walk you through all its capabilities.
4. Shopify. In the up and up for years now, Shopfiy is your Swiss knife top ecommerce solution. Learn why with this Shopify review.
5. 3dcart. Stay on top of your online store inventory, order and shipping fulfillment and even tax compliance with this modern ecommerce software. This 3dcart review also has all the details covered.

Social Commerce Statistics

The latest social media trends also indicate the increasing adoption of social commerce. Social commerce involves the sale of products on social media platforms such as Facebook, Twitter, and Pinterest. Ecommerce experts expect companies to make up to $3.4 trillion in social commerce by 2028.

The numbers below detail the spread of social commerce today.

• As of April 2021, the majority of American consumers (51%) use Facebook for online shopping (Statista, 2021b).
• 94% of online stores in the US use Twitter (ecommerceDB, 2021).
• 95.1% of the top 500 online shops in Germany also use Facebook, the highest share worldwide (ecommerceDB, 2021).
• 55% of online shoppers aged 25 to 34 made purchases on social media in 2021 (Shopify, 2021).
• Furthermore, in 2020, 75% of ecommerce companies planned to work or already work with social media influencers (Statista, 2021c).
• Video games and accessories account for 44% of the purchases made through social media in 2020 (CouponFollow, 2020).
• Over a third (33%) of online shoppers find shopping inspiration on social media (Chevalier, 2021b).
• 42% of online shoppers also like being able to browse products on social media platforms and buying them right then and there (WARC, 2021).
• 37% of online shoppers worldwide would make more purchases on social media if they had more deals and discounts (Liu, 2021).
• Online shoppers on social media spent an average of $63 per purchase (CouponFollow, 2020).

Ecommerce Marketing and Advertising Statistics

Given the potential and popularity of ecommerce, it’s understandable why more ecommerce companies choose to spend more on marketing and advertising. Similar to digital marketing, ecommerce marketing trends indicate the adoption of strategies such as personalization (AdNabu, 2021). Through such strategies, ecommerce companies can increase product awareness while meeting growing customer expectations.

The following statistics provide a quick overview of ecommerce marketing and advertising methods used worldwide.

• In 2020, Amazon spent $13 billion on digital advertising, the highest among platforms in the US (Insider Intelligence, 2020).
• The use of advertising by ecommerce websites decreased in 2020. Advertising budgets for these websites were reduced by 18%, on average (Angulo, 2021).
• 67% of ecommerce companies in North America and Europe also invested more in personalization in 2021 (Chevalier, 2021c).
• Meanwhile, 36% of North American and European companies are open to implementing dynamic pricing (Chevalier, 2021d).
• At 52%, welcome emails had the highest ecommerce email marketing conversion rate (Omnisend, 2020).
• Meanwhile, product abandonment emails had the highest open rate at 38% (Omnisend, 2020).

Technology in Ecommerce Statistics

Technology such as AR, VR, and AI continues to change the way consumers shop online. Shoppers now have new ways to pay for their purchases, too, as more businesses gain the ability to process payments from mobile wallets (Willas, 2021). Ecommerce software statistics also indicate that more companies plan to consolidate their tech stacks to streamline ecommerce workflows (Houldsworth, 2021). We’ve listed other important ecommerce technology statistics to consider below.

• The ecommerce software application market is projected to achieve worldwide revenues of $7.3 billion by 2024 (Pang et al, 2021).
• VK Pay ranks as the world’s top ecommerce software as a service company, with a total revenue of $580 million (The Latka Agency, 2021).
• In addition, WooCommerce Checkout also takes the largest market share (27%) as the leading ecommerce system in the world as of June 2021 (BuiltWith, 2021).
• 74% of North American and European ecommerce companies plan to improve their use of technology for analytics and data insights (Vaičiūtė, 2021).
• 37% of ecommerce companies are also satisfied with their site search as of October 2020 (Vaičiūtė, 2021).
• Moreover, 70% of decision-makers in North America and Europe believe that AI will have the biggest impact on personalization (Vaičiūtė, 2021).
• A little over a third of online retailers now use a dropshipping model (Financial Post, 2021).
• Shopify sits at the top as online resellers’ most trusted dropshipping platform. The platform shipped 1.9 million products in 2021 (Ossowski, 2021).
• Meanwhile, in 2020, payments from digital or mobile wallets accounted for 45% of the total volume of worldwide ecommerce transactions. This share is expected to climb to 52% by 2024 (Worldpay, 2021).
• PayPal also dominates the worldwide payment processing software market, taking a market share of 50.3% (Datanyze, 2021).
• Aside from mobile wallets, buy now, pay later (BNPL) schemes for ecommerce payments are also becoming increasingly common. BNPL services in Sweden accounted for 23% of the market for domestic ecommerce payments in 2020 (Worldpay, 2021).

Ecommerce Challenges Statistics

Despite its steady growth, the ecommerce industry has its share of challenges. For instance, higher consumer expectations push ecommerce businesses to constantly refine their marketing and CRM strategies. In addition, countries’ different border control measures continue to affect shipping and delivery timelines (The European Business Review, 2021). Fraud continues to be a problem with online purchases as well.

Below, we’ve included data on the biggest challenges ecommerce companies face today.

• 45% of ecommerce companies find navigating customs as the most challenging aspect of cross-border ecommerce (Mazareanu, 2020).
• The market size for ecommerce fraud detection and prevention is expected to reach $69 billion by 2025 (ReportLinker, 2021).
• An estimated $20 billion was lost to ecommerce online payment fraud in 2021 (Juniper Research, 2021)
• Likewise, in 2020, 38.3% of total scams reported worldwide can be attributed to online purchases (The Better Business Bureau, 2021).
• 74.8% of consumers will have lost money to online purchase scams by 2021 (The Better Business Bureau, 2021).
• 46% of consumers also say they would shop online more frequently if fraud was not an issue (ClearSale, 2021).
• Ecommerce has a considerable carbon footprint as well. 45% of ecommerce greenhouse gas emissions can be attributed to packaging-level emissions (MIT Real Estate Innovation Lab, 2020).
• Ecommerce logistics is also projected to reach emissions of 25 million CO tons by 2030 (World Economic Forum, 2020).

Trends in Ecommerce Software

Several key trends are emerging that are shaping e-commerce software. Understanding these trends can help businesses adapt and thrive in a competitive marketplace.

• AI and Machine Learning Integration: Artificial intelligence (AI) and machine learning are revolutionizing ecommerce software. These technologies enable personalized shopping experiences, predictive analytics, and enhanced customer service through chatbots. Businesses can leverage AI to analyze customer data and optimize inventory management.
• Mobile Optimization: With an increasing number of consumers shopping on mobile devices, ecommerce platforms focus on mobile-first designs. This includes responsive web design, mobile apps, and streamlined checkout processes to enhance user experience and drive conversions.
• Subscription-Based Models: Subscription services are gaining popularity across various sectors. Ecommerce software is adapting to support recurring billing and subscription management, allowing businesses to create stable revenue streams and foster customer loyalty.
• Omnichannel Selling: Consumers expect a seamless shopping experience across multiple channels. Ecommerce software is evolving to integrate with various platforms, including social media, online marketplaces, and brick-and-mortar stores, enabling businesses to reach customers wherever they are.
• Sustainability Features: As sustainability becomes a priority for consumers, ecommerce platforms are incorporating features that promote eco-friendly practices. This includes carbon offset options, sustainable packaging choices, and transparent supply chain information.

A Peek into Ecommerce in the Next Few Years

The ecommerce industry is showing no signs of slowing down. This is especially true since 49% of consumers say they would continue to shop online after the pandemic (Shopify, 2021). As a result, it becomes even more important for businesses to ensure that customers remain satisfied with the online shopping experience.

It also looks like the increasing integration of technology is only helping drive the industry’s growth. For instance, artificial intelligence, virtual reality, and augmented reality all help ecommerce businesses build more enjoyable, hyper-personalized shopping experiences for consumers. Advanced payment technology, which provides improved security and authentication features, also enables seamless transactions for added convenience (Paul, 2021).

If you’re looking to make the most of ecommerce for your business in the coming year, check out our ecommerce marketing guide for best practices and tips.

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By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.