To make your company stand out from the competition, it is crucial that you leverage inbound marketing strategies. These would include search engine optimization, content creation, social media management, email marketing, and the like. However, as new technologies and other modern influences shift the behavior of customers, you might be wondering how you can maximize your use of inbound marketing. This is why it’s critical to know inbound marketing statistics.
They’ll fill you in on the kind of content that appeals most to consumers and how you should approach your target audience. Moreover, this should help you understand which are the best marketing software you should be using for your campaigns. We have scoured the web to give you a comprehensive list of essential inbound marketing findings for 2019. With this, you can learn more about the status of the industry and the new developments that are driving the sector forward so you can be sure that your current marketing workflows are up-to-date.
There’s more to promoting a brand than merely distributing print ads, setting up billboards, and producing commercials. If you truly want to yield higher quality leads, inbound marketing is the way to go.
As you’ll see in the statistics below, the majority of companies are already using inbound marketing to reinforce their campaigns. Furthermore, it seems that more businesses will contribute to inbound marketing market growth as they invest more in technologies that will help them carry out these strategies.
Before you hop on the bandwagon, it is best to understand that not all inbound marketing strategies are created equal. For example, focusing on content marketing over email marketing may allow you to capture more leads. Similarly, search engine optimization might help you get better quality leads over relying solely on social media management.
But of course, this does not mean you have to pick one strategy over the other. You can use them alongside each other. It only means you have to choose which ones you’ll be prioritizing for your campaigns. After all, all these tactics have been proven effective when it comes to generating leads. It just so happens that each one is created to help you achieve different digital marketing goals.
Social Media Marketing%
Conversion Rate Optimization%
Search Engine Optimization%
Internet of Things%
Online Public Relations%
Paid Search Marketing%
Source: StatistaDesigned by
There are 3.2 billion social media users across the globe, and the community is growing every day. As a result, social media platforms have become a prime space for engaging leads. Many brands use it to raise awareness about their company and share information about the different products and services they offer.
If you aren’t already using social media for your campaigns, now might be the time to reconsider. Just be sure that you study the platforms you use and make sure that you are posting relevant content that social media users are sure to click.
Social media is more than a means to promote your brand. It is also a platform through which you can converse with your existing clients and potential customers. Many consumers tap companies through Facebook, Twitter, and other networks to contact companies. Consequently, some go as far as using it as a customer service channel—a strategy that you might want to utilize for your business as well.
There was a time when having catchy sales pitches and colorful ads were enough to attract customers. Nowadays, you can create full-length articles about why your brand is better than most, but it might not be enough to convert your leads.
Customer behaviors have changed. They don’t just want to know what your products and services are—they want to know what makes your products and services different. If you’re going to capture and retain the attention of your leads, creating quality content is something that you should pay attention to.
However, it is best to note that content marketing is becoming more complicated. It goes beyond website management and extends to the realm of video creation, photography, and social media management. So, with that said, you might want to consider using SaaS to help you carry out these tasks. Luckily, there’s an extensive selection of content marketing platforms that will help you manage all of these in one interface.
Blogs are, by far, one of the most popular content formats for marketers. However, if you rely solely on well-written articles with vast chunks of texts, you might want to reconsider your strategy.
People have shorter attention spans. As a result, they respond better to visual content that goes straight to the point. This means adding more photos and incorporating statistics where they are seen right away. By doing so, you can retain their focus for much longer and perhaps successfully get your message across.
Experts predict that by 2019, online videos will make up 80% of all internet traffic. Being one of the easiest and quickest content formats to digest, videos have definitely become the go-to resource of many consumers.
So, if you haven’t already explored video creation, you might want to start by adding them to your landing pages. That alone can help you boost website traffic. Once you get the hang of it, you can start publishing videos for social media or even create a dedicated YouTube channel for your brand.
In the same vein as videos, infographics are also great for engaging consumers. Moreover, it is simpler to produce and share on various platforms. Just be sure that you are pooling together relevant content for each infographic you create. After all, the point of this content format is to make it convenient for customers to understand a particular topic.
Since its inception, email has been used by businesses far and wide for transactions. As we delve deeper into the digital age, it seems that the benefits of email marketing have only increased even more.
There are roughly 5.6 billion active email accounts worldwide. So, this means you can reach more people and distribute content faster.
Email marketing is pretty straightforward compared to other inbound marketing practices, so it is simpler to implement. However, there are ways to make it more efficient. For instance, segmenting your email list can help you create targeted campaigns. You can also consider adding more interesting elements to your messages, such as photos. Lastly, it is good to understand what type of content your target audience would be glad to find in their inbox.
Free Delivery Offers%
Loyalty Program Rewards%
Advance Notice on New Products%
Access to Other Brands%
Videos and Articles%
Source: DMA 2018 Marketer Email Tracker ReportDesigned by
Search engine optimization is a crucial part of modern marketing. However, in contrast to email marketing, this may well be one of the most difficult inbound marketing practices to master. This is primarily due to the fact that it relies on your ability to pinpoint what search engines are looking for in content.
Of course, if you want to guarantee that your business shows up on the results, you can pay for search ads but you might want to think twice about this method. This is because many consumers would rather click on the organic results that what the search engine produced for them.
If you want to learn more about how you can leverage SEO for your campaigns, you might want to take a look at our guide to search marketing.
Google has set the bar high for anyone who wants to be searchable on the internet. They have over 300 ranking signals and annually updated algorithms to provide search engine users with results that are more relevant and of higher quality. As a result, it is becoming harder and harder to create Googleable content.
You need to produce quality content with the right keywords, tags, and links if you want to increase the chances of ranking on Google. For starters, you can make your website clear and concise so that it is easier for search engines to sift through your content. Also, you can incorporate videos to show how varied your content is.
While outbound marketing will always be regarded as an effective way to generate leads, it can only go so far. If you really want to level the playing field as you compete against business giants, inbound marketing is the name of the game.
As you can see from the statistics we’ve culled, now is the right time to focus on creating search engine-optimized content. This allows you to improve brand reputation and credibility, which eventually leads to increased conversions and better customer relations. Furthermore, having attractive and substantial content will help you stand out in channels such as social media and email.
In addition, the internet is continually reshaping the marketing industry. So it might be best to learn its inner workings as early as now to understand how to use it to your advantage.
Lastly, it wouldn’t hurt to have any one of the leading reliable marketing automation platforms at your disposal. There are plenty of small business marketing software as well as enterprise-grade tools available on the market, so finding one for your company shouldn’t be a problem.
Should you like to understand further how to maximize your strategies, we highly recommend you check out our article on inbound marketing best practices. This should give you a better idea of how to make the most out of your campaigns.
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