List of HubSpot Products & Services

Category: B2B News
What are Hubspot’s products and services?

HubSpot’s product and services are the following:

  • CRM
  • Marketing
  • Sales
  • Customer Service
  • CMS
  • Consulting

Dozens of tools and features are offered through these core functions, all of which are built around the concept of inbound marketing designed to help grow a business.

Are you on the lookout for HubSpot products? There are several software products offered by HubSpot. For one thing, the name is most famously associated with CRM software, especially its free CRM solution. But it also has in its product lineup inbound marketing solution, sales software, customer service platform, and content management system. These provide all the tools you need for your sales, marketing, and customer service requirements.

What some people do not know are HubSpot services. Yes, the company offers several professional services for clients including consulting, onboarding, and training. We’ve consolidated the major offerings of the company so that if you’re looking for a HubSpot solution or service you don’t have to search far and wide. We have gathered them all here in one place for your ready reference.

List of HubSpot Products & Services main web

According to HubSpot co-founder Brian Halligan, “Success is a delighted customer: there is nothing better.” Since 2006, HubSpot has delighted a lot of customers and made them successful through products that leverage inbound marketing.

It is no wonder then that 64,500 customers in over 100 countries are currently growing their businesses with HubSpot. In fact, inbound tools and methods are becoming the primary marketing approach for most organizations in different regions of the world.

Top Regions with Organizations that Primarily Conduct Inbound Marketing, 2018

North America

Australia/New Zealand

Latin America

Europe/Middle East/Africa

Southeast Asia

Source: HubSpot, State of Inbound Global Report

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It’s not too late to join the global bandwagon of inbound-driven businesses. But you would need HubSpot’s products and services to do that. Let’s start our exploration.

HubSpot Products

What is the HubSpot product for CRM?

This is mainly the HubSpot CRM software, serving as the underlying database that drives every HubSpot product. The cloud-based platform is easy to use, can blend with your existing workflows, and is designed to work with other major HubSpot solutions.

The award-winning HubSpot CRM gives you more than just simple contact management. It provides exceptional insights into every contact, allowing you to forge deeper relationships and better communications with customers.

You can use the software right now. Simply sign up to get free HubSpot CRM app here.

Plans & Prices: Indeed, HubSpot CRM comes at no cost with its single free edition. However, this edition includes “lite” versions of select features from its paid products. As such, you should be aware of the free features and limitations of HubSpot CRM.

HubSpot CRM key features:

  • Contact management
  • Contact & company features
  • Company records
  • Gmail & Outlook integration
  • Documents
  • Forms
  • Contact activity
  • Facebook & Instagram lead ads
  • Canned snippets
  • Email scheduling, tracking & templates
  • Conversations inbox
  • Conversational bots
  • Team email
  • Live chat
  • Calling
  • Meetings
  • Deals
  • Tasks
  • Reporting

HubSpot CRM offers at-a-glance reporting dashboards.

Can HubSpot’s marketing product help in campaigns?

Yes. The HubSpot Marketing Software is an all-in-one solution designed to help you run successful inbound marketing campaigns. It lets you personalize your campaigns and make people interested in your business. As such, it offers capabilities beyond conventional email marketing, allowing you to create your own workflows as well as prepare and publish content.

The marketing solution sits on top of HubSpot CRM, giving you all the tools of the latter and the ability to integrate contact information to make the most of your campaigns. You can take this marketing software for a test run at no cost.

Just sign up for HubSpot Marketing Hub free trial here.

Plans & Prices: The software is offered in three editions: Starter (starts at $50/month), Professional ($800/month), and Enterprise ($3,200/month).

HubSpot Marketing Hub key features:

  • All features of HubSpot CRM
  • Blogging
  • Landing pages
  • Email
  • Marketing automation
  • Lead management
  • Analytics
  • Web SEO
  • Social media monitoring
  • Calls-to-Action
  • Ads
  • Salesforce integration

What are the benefits of using HubSpot’s sales product?

There are many benefits to using HubSpot Sales Software. The advantages you get are paperless pipeline management and robust sales automation, all intended to accelerate your sales processes.

It is the top product of our sales software solutions. In this regard, the solution gives you a full suite of tools to boost productivity, shorten deal cycles, and make sales process more personal, without burdening agents.

In other words, your whole sales team will have the capabilities and tools to close more deals with less work. The sales software also integrates with HubSpot CRM for easy access to contact profiles.

Sign up for HubSpot Sales Hub free trial here if you want to explore the software for yourself.

Plans & Prices: The Sales Hub is available in three editions: Starter ($50/month for 1 user), Professional ($400/month for 5 users), and Enterprise ($1,200/month for 10 users).

HubSpot Sales Hub key features:

  • All features of Hubspot CRM
  • Sales automation
  • Lead management
  • Contact management
  • Pipeline management
  • Inbox profiles
  • Email marketing
  • Email templates
  • Documents
  • Calling
  • Multiple currencies support
  • Video creation, hosting & management
  • eSignature
  • Recurring revenue tracking
  • Quote-based workflows
  • Single sign-on
  • Sequences
  • Prospects
  • Meetings
  • Custom reports & templates
  • Visitor tracking
  • Integrations

HubSpot Sales Hub offers easy pipeline management through the drag-and-drop tool.

How can HubSpot’s service product improve customer satisfaction?

The HubSpot Service Hub is built to help you engage, guide, and grow your customers. These are made possible through robust ticket management, comprehensive knowledge base, and efficient customer feedback management.

The service platform brings together tools and features that enable you to connect with customers and deliver exceptional customer service experience and satisfaction.

Sign up for HubSpot Service Hub free trial here to have a hands-on test of its features.

Plans & Prices: The customer service software is offered in three editions: Starter ($50/month for 1 user), Professional ($400/month for 5 users), and Enterprise ($1,200/month for 10 users).

HubSpot Service HubHub key features:

  • All features of Hubspot CRM
  • Ticketing
  • Customer feedback
  • Knowledge base
  • Live chat
  • Conversational bots
  • Conversations dashboard
  • Team email
  • Automation & routing
  • Reporting
  • Contact management
  • Contact & company insights
  • Email scheduling
  • Company records
  • Email templates & sequences
  • Documents
  • Email tracking & notifications
  • Calling
  • Meeting scheduling
  • Canned snippets
  • Integrations
  • Phone & email support

Can HubSpot’s CMS help personalize content? 

HubSpot’s content management system combines in one platform website creation and website hosting with the HubSpot CRM. It is meant to help you to deliver personalized content to contacts, align sales and marketing efforts, and get web analytics reporting.

It has everything you need to build an optimized website that converts. HubSpot CMS is available as a standalone product or as an add-on product to any edition of the Marketing Hub, Sales Hub, or Service Hub.

Plans & Prices: $300/month as an add-on to the Marketing Hub Professional or Marketing Hub Enterprise. If purchased as a standalone product (prices range from $1,200 to $3,600/year), a one-time fee of $1,000 is required for Content Professional Onboarding.

HubSpot CMS key features:

  • Access to all HubSpot CRM tools
  • Collected forms
  • Native forms
  • Phone support
  • List segmentation
  • Up to 1,000 smart lists & 1,000 static lists
  • Mobile optimization
  • Blog & content creation tools
  • Calls-to-Action
  • Landing pages
  • Standard SSL Certificate
  • Smart content
  • Dynamic content with HubDB
  • Website pages
  • Design manager
  • Staging environment
  • Template & module marketplace
  • Content analytics views
  • SEO & content strategy
  • Google Search Console integration
  • Custom domains
  • 99.99% uptime
  • Content delivery network
  • Security monitoring & threat detection
  • Ad management

Maximize and optimize content with HubSpot CMS.

Are there other add-ons for HubSpot products?

There are other add-ons for HubSpot products which include the following:

  1. Ads add-on ($100/month) for Marketing Hub Starter, Professional, and Enterprise increases your ad spending limit by $50K. It allows you to create 50 additional audiences that sync hourly between your HubSpot account and HubSpot-supported advertising accounts.
  2. Custom SSL add-on ($100/month) for the Marketing Hub Starter, Professional, and Enterprise. You can buy premium SSL service if you require additional customization beyond the standard SSL already included in Marketing Hub Professional and Enterprise plans.
  3. Reporting add-on ($200/month) to CRM and any edition of the Marketing, Sales, or Service Hub. This lets you create up to 200 custom dashboards and 2,000 custom reports for your team based on any metric from your HubSpot CRM, marketing, sales, and service solutions.
  4. Dedicated IP add-on ($500/month) to Marketing Hub. You can purchase your own dedicated IP address if you wish to have more control over your individual sender reputation and improve deliverability.
  5. Transactional email add-on ($500/ month) for Marketing Hub Professional and Enterprise. This requires the purchase of a dedicated IP. It enables you to send relationship-based emails such as system messages, automated commerce receipts, and account updates with engagement tracking across emails sent with your HubSpot account and your own dedicated IP address.
  6. API add-on ($500/month) to any edition of Marketing Hub, Sales Hub, Service Hub, or the standalone HubSpot CMS. It increases your included API call volume for your integrations between your HubSpot account and other services to up to 1,000,000 calls per day.
  7. Brand domain ($700/month) for Marketing Hub Enterprise. This allows you to host content, set up permissions, and create reports on one additional root domain.

HubSpot Services

What are the services provided by HubSpot?

HubSpot offers a full suite of training and consulting services to help you maximize the use of its products and optimize the implementation of inbound methods. Several service packages are offered for both new product users and long-time customers looking to further refine their inbound strategy.

These services primarily relate to HubSpot products, tools, processes as well as inbound methodology and are packaged to fit user requirements and budget.

An array of services is offered by HubSpot for professional development, mastery of products, and inbound marketing expertise.


Onboarding services are offered for new customers of HubSpot’s Marketing, Sales, and Service Hubs. The service usually involves consulting sessions on technical setup of HubSpot tools and implementation of inbound methods. You get guidance from an implementation specialist and access to learning resources and actionable projects.

The number of sessions, onboarding contents, and pricing are dependent on the product plan you’re subscribed to. For example, the Marketing Hub Basic Onboarding service is for new users of the Marketing Hub Basic/Starter plan.

This particular service costs $600 and is delivered remotely within 60 days from purchase. It consists of one discovery session, three consulting sessions, and full access to the HubSpot support team as well as resources from the HubSpot Academy team.

There are also higher-priced but more comprehensive onboarding packages for Professional accounts and Enterprise subscribers.

Classroom Training

HubSpot’s classroom training gives you an in-person learning experience from a HubSpot expert.  Together with a small group of other HubSpot users, the classroom setting allows you to go hands-on with the HubSpot software, assess current sales and marketing efforts, and prepare for future campaigns.

Classroom training sessions are conducted in more than 20 cities around the world. Training courses for September to December 2019 spread out in 17 North American and European countries include:

  • Sales & Marketing Alignment – $500/seat. One day training with over half a dozen topics on learning to develop sales and strategies, and aligning internal teams for scalable growth.
  • CRM Management – $500/seat. One day training for sales administrators looking to learn on how to use HubSpot CRM for implementing sales process and onboarding sales users.
  • Agency Account Management Essentials – $750/seat. Two-day training for HubSpot marketing agencies or strategists who manage HubSpot clients.
  • Marketing Fundamentals – $1,000/seat. Three-Day comprehensive training on HubSpot marketing tools for new and existing users.
  • Private Classroom Training – $5,000/day. Customized, hands-on training for your team conducted by HubSpot experts onsite right in your company’s office.

Consulting Services

Consulting services come in three types: on-going inbound consulting, technical consulting, and project-based consulting.

  • Inbound Consulting: Monthly Overview – At $350/month, this service must be purchased alongside a HubSpot Professional or Enterprise software subscription. The service connects you with a dedicated inbound consultant who will guide you in mastering the tools needed to reach your goals.
  • Technical Consulting – A HubSpot team will be available to help tackle technical aspects of your projects such as API integrations and solution design. Also included here are custom email templates rebuild and blog/website migration. Depending on session length (4 hours, 1 day or ongoing) prices can range from $500 to $5,000 (for an onsite session).
  • Project-based Consulting – This can be an account tune-up, CRM training overview, or inbound success guidance. A technical/inbound consultant will work with you in implementing sales strategy and achieving business goals using HubSpot tools and resources. Prices start at $1,500.

Online Courses & Certifications

More than 165,000 marketers, sales professionals, and business owners have learned new skills and earned certifications through the well-known HubSpot Academy. With this learning service, you can enroll in several free courses offered from content marketing and strategy to inbound marketing and sales. You get to stay updated on the latest developments in digital marketing, sales and customer support.

The chance to advance your career by investing in yourself is made possible by completing free certifications and adding industry-recognized badges to your online profile. Each certification is made up of on-demand classes taught by inbound experts. Is HubSpot’s inbound certification worth your time? It is if you want to add an important credential that proves to your present or future employer that you are an expert in what you do.

Which HubSpot product or service is right for you?

Your business requirement will dictate your choice of HubSpot product or service. The great thing with HubSpot is that whatever initial software you choose it will work with other HubSpot products. For example, if you get the free HubSpot CRM now you are sure it will be no problem when you add another HubSpot product in your technology stack later on.

Such is the cross-functional capability in the HubSpot ecosystem – one product works with all other HubSpot products and services. This is on top of built-in integration with 360 external apps and extended connection with 1,500 other apps through Zapier.

Hence, whatever HubSpot product you use you can be certain it has the tools and accompanying support to make it work for you. These features and capabilities of HubSpot have made it consistently the #1 product not only in our CRM category but also among marketing platforms. Determine your business need and HubSpot likely has a product or service to fill it.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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