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Pros and Cons of SEMrush: Analysis of a Top SEO Software

Category: B2B News
What are the pros and cons of SEMrush?
The pros and cons of SEMrush are its comprehensive tools that help analyze site data, discover new keywords, and provide site audits as needed. Because of its robustness, SEMrush comes at a high price. But then again, it may be the only SEO tool you’ll ever need.

Running a website is more than just uploading content regularly. As an SEO expert, you need to keep track of site metrics, content performance, and the overall health of your website. 

But with so much data to handle, it’s nearly impossible to do it all on your own. What you need is an SEO software that comes with everything you need to keep your website on top of search results. 

SEMrush is a good example. With it, you can monitor site visits, your content’s performance, as well as do a complete site audit. But how does it perform exactly?

To give you a better idea about SEMrush and its offerings, we have put together this guide on the pros and cons of SEMrush. Here, you will read more about how you can use SEMrush’s analytics tools, do regular site audits, and write better content for your website.

semrush pros and cons

Google receives about 63,000 search queries every second worldwide. How is your business leveraging that volume? An effective SEO strategy should do the trick, but so does having the right tools.

Free SEO software like Google Analytics are helpful, but they can only provide you with limited data. You need to invest in robust SEO tools if you want to bring your website up to the SERP stratosphere. A case in point is snooping into your competitor’s SEO/SEM strategy, which only a paid plan likely provides.

That is important and not just for the obvious purpose of know-thy-enemy mantra in business. The enemy may, in fact, be hijacking your brand in ad bidding! Do you know? If not,  you’re not alone–there are 20% of you who are unsure, based on a Zazzle Media survey.

Do You Know If Competitors are Targeting your Brand Name?

Yes No Unsure
Yes (52%) No (28%) Unsure (20%)

Source: "State of SEO," Zazzle Media. 2018.

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So, checking on SEMrush is a good step. Not only does it provide you with accurate keywords to help organize your SEO vs. SEM campaigns, but it also allows your content team to understand what your competitors are up to. Plus, it helps you write better SEO copy and, generally, optimize your website for SERPs. Of course, the devil is in the details; hence, the need to know the pros and cons of SEMrush.

Be warned though, if your concept of SEO is simply keyword research, you’ll be undervaluing SEMrush. There is a need to get back to the basics of SEO software in that case, before rushing to get a robust tool.

What is SEMrush?

semrush dashboard

SEMrush was founded in 2008 by a group of IT and SEO specialists. Their mission was to create a level playing field for websites. Since its inception, the company grew into one of the most competitive research tools for online marketing.  

SEMrush is an all-in-one digital marketing tool. It lets you run site audits, discover new keywords to target for PPC and SEO, as well as monitor the competition. 

If you want to investigate the features closely you can easily do so when you sign up for SEMrush free trial here.


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Through SEMrush’s analytics report, you can keep track of your position on SERPs and monitor your competitors’. You can discover their SEO strategies and find ways to make it work for yourself. 

Finally, SEMrush can be integrated with a variety of tools to provide a more organized experience. It can integrate with Google Analytics, Google Search Console, and Gmail, among others.

The following are key features of SEMrush:

  • Organic Research
  • Display Advertising Tool
  • Product listing ads
  • Market Explorer
  • Domain vs. Domain
  • My Reports
  • CPC Map
  • Position Tracking
  • Brand Monitoring
  • Backlink Audit Tool
  • Audience Insights
  • KW Research
  • Traffic Analysis
  • KW Difficulty
  • KW Magic Tool
  • SEO Writing Assistant
  • Site Audit
  • OnPage SEO Checker
  • Organic Traffic Insights
  • PPC KW Tool

1. Monitor Rankings and the Competition

Looking through relevant SEO statistics shows you that 91.5% of all website traffic is generated from websites on the first page of Google SERPs. 

Using the SEMrush analytics tools will provide insight on your website’s movement on SERPs based on your targeted keywords. By keeping track of your SERP movement, you get an idea of what you’re doing right and what improvements you can make to your SEO strategy.

It also provides insights on your competitor’s pages for you. Some of the data it gives are targeted keywords and SEO rankings. You can use the data to your advantage by discovering ways to use it for your own site.

Users have reported that some data on SEMrush is incomplete. The app may not give you the exact numbers on your metrics, but it is enough to give users a general idea about their website’s performance. This is often enough to help give you a better keyword strategy.

semrush analytics

Analyze and keep track of your website’s rankings.

2. Assistance with Your PPC Campaign

Optimizing site content for organic search is just one of the many things SEMrush can do. Another feature is helping you with your PPC management. With SEMrush at your disposal, you can thoroughly plan, prepare, and launch PPC campaigns. 

SEMrush’s Advertising Toolkit provides everything you need to get started. It lets you monitor competitor ads, find target keywords for your PPC, and integrate everything with Google Ads–all from a single dashboard. 

The tool also allows you to do an A/B test of your campaigns to discover which ad customers receive better before deciding on a final design.

Ever wondered what kind of websites are referring to your domain? The backlink analyzer is a tool that gives you control over the sites linking to yours.

The backlink checker tells you everything you need to know about the links referring to your website. It tells you geographical location based on the website’s IP, as well as link type (image, form, text or frame), and if it’s a dofollow or nofollow link. It also gives each backlink a rating on whether or not it’s a trustworthy website or not. 

Lastly, you can also use this tool on competitor websites. It gives you insights on where their backlinks are coming from and even discover new sites for your link building efforts.

4. Effective Keyword Research

In SEO and SEM, everything starts with keyword research. Targeting the right keywords for your SEM and SEO campaigns can give it that much-needed boost.  

The SEMrush keyword research tool provides every detail you need to know about each keyword related to your niche. That includes search volume, trends, and ad copies featuring the term. The tool also shows keyword trends on mobile devices.

Meanwhile, the CPC Map tool will provide insight into what people are searching for in various locations. That way, you can find the best way to target the intended areas for your campaign.

The tools and data SEMrush provides are useful in making sure websites are well maintained. However, because of this, it may seem confusing for first-time users. Navigating the tool proves to be a challenge because of the number of features SEMrush has.

But if a user frequently explores the tool, or watches instructional videos on how to use SEMrush, they will master the use of SEMrush in no time at all.

5. Thorough Traffic Analysis

Web traffic is often subjected to Google algorithm changes and SEO trends. Staying informed on both fronts gives you knowledge on how to proceed with your SEO and SEM campaigns. 

The traffic analytics feature doesn’t just monitor who visits your website. It also tracks engagement, top pages, and referring sites. 

Niche trends are also picked up, so you can capitalize on it early on to help increase traction on your website. 

The dashboard also gauges potential customers. It does this by providing you with data on their online behavior and media consumption. 

6. SEO Writing Assistant for Better Content

Content creation can be tricky. To make sure content is well-optimized with the targeted keywords, the SEO Writing Assistant is here to help.

The SEO Writing Assistant suggests relevant keywords for your content. But it also lets you know if the keyword is overused within the writing, preventing keyword-stuffing. 

Its readability metric, on the other hand, makes sure that there are no hard to read sentences throughout the content. The tone is also measured as formal, casual, or neutral, allowing you to maintain your brand’s voice.

Lastly, SEO Writing Assistant is available on Google Docs, Chrome, Firefox, Safari, and Edge as an add-on. It’s also available as a downloadable plugin for WordPress.

semrush seo writing assistant

The SEO Writing Assistant is available on Google Docs

7. Ensures Your Website’s Health

A site audit is a time-consuming task. But SEMrush’s site audit tool makes it a little easier for webmasters. 

With the site audit tool, you can optimize links, both internal and external, improve titles, meta descriptions for search engines and users, and detect error pages.

It provides you with a comprehensive report that lists all the errors found on your website. To help you prioritize, it is divided into three groups: overview, issues, and page report. 

The overview has all the top issues found on the website, the issues report have the complete list of errors along with the URL of each affected page, and the page report consists of issues on each landing page. 

It also allows you to keep an eye on ongoing SEO efforts to ensure that they are not in vain. This way, you can make adjustments to your SEO strategy as needed.

The site audit tool allows you to schedule a weekly technical SEO audit. When it’s enabled, it automatically crawls your website. By checking the reports regularly, you can monitor if all issues are being addressed accordingly. Doing all of these ensures a healthier site.

semrush site audit

Keep your website healthy with regular site audits

Is SEMrush A Fit for Your Business?

Overall, most SEMrush users are satisfied with its features and performance. Because of the software’s coverage of just about every aspect of online marketing, making it a must-have tool for anyone looking to rank higher on their target keywords.

However, the only thing that makes a lot of customers wary of SEMrush is its cost. But when you look at the services and the features it has to offer, you will be getting exactly what you pay for. It would be the only tool you need for all your online marketing needs. We recommend that you go beyond reading this SEMrush pros and cons guide. You can try all its premium features at no cost when you sign up for SEMrush free trial here.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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