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How TalentLMS Lets You Efficiently Sell Online Courses

Category: B2B News

tlIt is true: eLearning systems are primarily company-wide solutions users purchase to facilitate learning, but you will only get hold on their genuine power if you apply them outside your team. With a system geared towards creating quality courses and distributing them widely on the multi-billion market, learning management can pay off in more than just your basic business operations.

If you’re already in the game, and you like creating useful content, you should consider a competitive and reputed player that will help you reach larger audiences. In this article, we are going to suggest one that has already proven its ability to turn humble revenue into a money-machine by storm.

Developed only in 2012, TalentLMS didn’t take much to impose itself over similar systems, transferring learning to cloud, and facilitating it with features such as point-to-point conversations, SAML authentication, and gamification. However, what businesses and sole educators were really impressed by was the ecommerce power of this platform, and the multiple revenue-producing opportunities it offers.

Flexible selling

With TalentLMS, you can sell courses with just a few clicks, using the closure and payment method you prefer. In short, the system offers both courses and subscriptions: the customer selects a course from your detailed catalog, and pays for a fixed one-time purchase, or instead subscribes for a monthly/yearly package in order to have full access to the content you’re offering. Customers like being given the right to choose, in particular when they are rewarded with promotional prices and special offers. For the vendor, this means building a considerable base of loyal users to earn from repeatedly.


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Customer persuasion

There is nothing enjoyable about selling things on a fixed price, especially with products such as courses whose margin value is difficult to measure. TalentLMS developers were aware of the importance of persuasion, and packed their system with discounts and promotional weapons to keep users by your side. For instance, you can apply global discounts for all of your courses, distinguish buyers that deserve discount and award them with coupon codes, or sell multiple courses in a bundle at the same time. With TalentLMS, you will offer both irresistible content and irresistible price.

Worldwide payment

TalentLMS is one of the rare e-learning systems that cover customers’ journey end-to-end, allowing them to select, try, and pay for the course using the same platform. It is seamlessly integrated with the two biggest international payment processors (Stripe and PayPal), and handless and processes all major types of credit cards. What this means is that you can accept payments coming from all locations around the world, inserting nothing but your credentials. To find out more about payment integrations, check some of the detailed TalentLMS reviews available out there.

Mighty integrations

One of the key advantages of TalentLMS is the variety of selling methods it enables: you can create and sell your courses directly from the platform, or integrate it with your business’s website/social profile where customers frequently look for content. Note that this platform is flawlessly connected with major e-commerce hubs, including WooCommerce, Magento, or the 150,000+ merchants-heavy Shopify. The middleware integration with Zapier allows you to transfer all relevant customer information in the system, while the open-source WordPress plugin makes it possible to hook your account with this powerful CMS. All integrations are streamlined to little or no coding, and won’t require you to cover extra fees.

Memorable customers’ experience

The quality of your content is and will be the priority for attracting customers, but it will be of no use if they can’t access it. Together with an engaging course and a friendly greeting, you must give your customers a variety of gateways to your product, including social networks such as Facebook, Twitter, and Google+. This is particularly handy for single-time visitors who are still examining your offer.

From your point of view, registration may not be the biggest challenge or barrier for visitors to convert, but there is a practical side to this process you may not be aware of: when a visitor skips registering for a web account and chooses to use social media, TalentLMS saves his data for future e-learning offers he could like. Distribution and configuration of courses in TalentLMS makes it possible to keep all users in the loop, and to take down the wall between regular customers and one-time buyers.

Affordable price

Intuitive and cloud-hosted, TalentLMS helps users find what they need, and buy that within minutes. It will also support the growth of your customer base (as intense as it is), meaning that you can ‘jump off’ from dozens to thousands and still perform in the same way. In order to meet your specific needs, TalentLMS offers four unlimited plans, where you can involve as many online users as you want, while lower packages intended for sole educators require as much as $4 per additional users. Note that the company doesn’t charge for abandoned demo accounts, but keeps them active in case the customer wishes to continue with the session.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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