Many companies still neglect guest posts. Someone misunderstands their importance, and someone does not know how they can affect their business. In fact, guest posts are essential to your marketing strategy and can generate significant organic traffic and brand awareness. Also, this is an excellent tool for external website optimization, which allows you to increase its authority and rise in search results. The main condition is that it is necessary to post posts on authoritative and working sites. These and other subtleties will be discussed in this article, highlighting the most effective B2B guest posting strategies.
Why does a B2B business need guest posts?
No, guest posts are not a waste of time. And if your marketers are trying to convince you that the main task of posting your article on a third-party site or, conversely, someone else’s article on your own, is only getting links, then know that they are absolutely wrong. According to research, 96% of B2B buyers want content created by industry influencers. That’s what posting is for. In addition, they automatically increase your influence, reputation, and competence.
Many also think that the generated links could be more significant. Thinking through and implementing a whole strategy is not worth the few people who visit the page for a month and not the fact that they will become buyers or partners. And here is the error. One startup proved that it is possible to increase traffic from zero to 5 digits in less than a year with the help of guest posting.
Companies around the world are implementing massive posting strategies because it’s worth it. And on how to do it right, and we’ll talk further.
The Most Effective B2B Guest Posting Strategies
We offer 6 of the most effective strategy tools that will allow your B2B business to get what they want.
No. 1. Choose your posting goals
Any action in a B2B company must be clearly planned and thought out. In the guest posting, you need to start planning with building end goals. Think with the responsible people in the company about what the general expectations are when starting a guest posting strategy.
Answer the questions: What is the purpose? What exactly needs to be promoted – a product, a name, a brand, a partnership, or something else? What is the target audience for the content? You may have other questions that should be answered before launching. All this will allow you to better rank the topical topics of the articles and the sites where they should be posted.
Do not neglect this item, because. without goals, there will be no result.
No. 2. Search sites
An important step is to find suitable sites for guest posting. At the same time, you can’t just find it in a search engine; analysis is needed here. You need a platform that will fit your niche, have authority and high positions in search results, and also not have too many guest posts.
Here are some tips for finding the perfect site:
- To find a suitable site related to your niche, you should drive in Google search – [niche name or required topic] + “write to us”. There is also a second request option – [niche name or required topic] + “guest post” [niche name or required topic] + “become an affiliate”.
- In addition to the similarity of the niche itself, the ideal posting site should have the right target audience for you. To do this, create portraits of your ideal buyers in advance and analyze the site or request data from its owner.
- Never pay attention to sites without a large social media audience, an engaged community, and authority that has been earned over time.
- Use various tools to analyze selected sites (eg Moz) and evaluate their guest posting performance (eg SEMrush).
The search will take some time, but it’s worth it.
No. 3. Write quality content
To write a quality post for a third-party site, you should study their blog. You may also ask if there are any rules for writing it. More often than not, site owners immediately submit a whole summary of rules for guest posting.
But even after studying them, read a few local blog articles. This will help a lot in writing relevant content and perhaps give ideas for the future.
Find a topic that will definitely resonate with your target audience, but be sure to pay attention to the length of the article. According to research, long content gets 77.2% more links on average than short articles. This should be taken into account when planning a guest post. But if all the texts on the target site do not exceed 600 words and are saturated with visual content, it is worth adapting and providing just such posts.
In addition, your guest post should be useful to the third-party site, its audience, and yourself. Don’t actively sell yourself. Stop on the benefits for blog guests, and they are sure to convert.
Yes, it can be difficult to maintain the ideal ratio of advertising and benefits, avoid mistakes and thoroughly check the quality of content. Sometimes this task should be delegated to a professional guest posting service to get genuine, helpful and relevant guest posts.
No. 4. Do it right
Unfortunately, choosing the right site is not enough for your post to be placed on it. If it suits you, then it is most likely authoritative. But he has his own rules, and he is free to refuse you. To prevent this from happening, you need to do everything right:
- Read each section of the rules. Yes, even the most perfect post will not be placed if it does not have a thematic image or a suitable font. Therefore, read all the points and do not neglect any of them. They also spell out the nuances of the message, the number of words, etc.
- Explain why you deserve to be a guest blogger. Be sure to describe all the benefits of working with your company, as well as write about all the benefits of posting an article on a third-party site.
- Add personalization and be treated with respect. You should not generalize and send everyone the same letters starting with “Greetings!”. Be sure to call by name, conduct a business conversation, and write down some important data that relates to this particular site. When you analyze when choosing, be sure to write down a few facts, they will be very useful here. With one message, you must show all interest, and make sure that you are interested. A few compliments and admiration will not be superfluous either.
- Provide examples of work. Be sure to indicate who you have collaborated with before and provide links to posts. If you already have hundreds of such posts behind you, send three of the best ones for review.
When you create personalized text content for a site, you will have the opportunity to place it on even the most famous platforms, and you will definitely get what you want, both in posting and in the result.
No. 5. Tell about the author
The author’s biography is an integral part of the guest post. It should be short, concise, and informative. It has room for self-promotion. You can even include in the text a link to a personal page or a service/product that you provide in the B2B sphere.
No. 6. Follow the results
Any marketing strategy should be judged by results. This requires tools for analysis. The simplest is Google Analytics. But for a detailed assessment of all indicators, it is better to use the extended version. After studying, you can not only rejoice at success but also adjust the strategy for even better results.
But if the result doesn’t bear fruit, don’t be discouraged, and don’t blame guest posting for the inefficiency. It is better to work on the mistakes and consult with competent colleagues.
Conclusion
Put into practice every strategy tip. This will make your guest posts a powerful marketing tool and will bring a lot of opportunities.
As you can see, all you need is to follow 6 easy steps. And as a result, get even more recognition, increased traffic, audience expansion, and authority, which is so important for a B2B business.
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