• Home
  • B2B News
  • Top 3 Business Intelligence Software: Comparison of Sisense, Looker and Qualtrics

Top 3 Business Intelligence Software: Comparison of Sisense, Looker and Qualtrics

Category: B2B News
What is the best business intelligence software?

The best business intelligence software is Sisense because of its robust BI features that ensure flexibility, scalability, and security. It simplifies data collection, data cleaning and data analysis and makes insights instantly available to users even those with little technical experience. Likewise, it features an open, single-stack architecture for an end-to-end BI solution, great for analytics, database, ETL, and visualizations.

Crucial to a company’s success today is the efficient delivery and integration of useful and relevant business information within and outside the workplace. It’s not surprising then that more and more organizations are increasingly turning to robust technologies such as business intelligence platforms to provide them with the needed know-how and capabilities to efficiently manage their information and use them to their advantage. However, with so many options to choose from, it is indeed overwhelming to select the most suitable business intelligence tool for your business. Which is why we’ve prepared this comparison of three of today’s best business intelligence platforms so that you don’t have to.

In this article, we’ll take a closer look at the top 3 business intelligence software and discuss in detail their similarities and differences. By exploring each product’s major features and specialties, you’ll be able to know which one suits your business needs.

What are the top 3 business intelligence software solutions?

Business intelligence systems had gone a long way from their crude forms like DSS, OLAP, and EIS that first emerged in the 1970s. Today, BI tools are among the most sophisticated in terms of technology, capabilities, and the proven benefits they bring. The central position that spreadsheets had long maintained are now delegated to interactive user interface and insightful and actionable data visualizations. Also, BI solutions were able to capitalize on the convenience that cloud access offers and on the recent emergence of big data. The dawn of AI, mobile, self-service BI and embedded analytics software had revolutionized the data product system. Just like that, you don’t need to be a trained analyst to properly use BI and analytics tools in improving your business strategy.

Industry outlook indicates that businesses will continue customizing their BI strategies. This means companies big and small will focus more on seeking which BI applications are most suited for their particular business requirements, rather than imploring whether they need more access to BI analytics. From making solely history-based analyses, businesses will now be using BI tools to derive prescriptive and predictive actionable insights and further improve customer experience. With much-improved data visualization features, BI will pave the way not just to simplify the key business narrative but also in making the corporate storytelling more engaging and robust to support collaborative BI.

Indeed the features and benefits of BI solutions had advanced so much that it is crucial for business users to always be informed the BI and analytics industry’s latest developments. One good way to do so is through a comparison of some of the top 3 business intelligence software in the market today, all of which can help you pinpoint and track your most crucial business intelligence KPIs.

1. Sisense

sisense dashboard example

One of the top 3 business intelligence software products is Sisense—not just for our experts, but also for many companies ranging from startups and growing businesses to Fortune 500 companies. Plug-and-play and quick to learn, Sisense features simplify the way you collect complex data and makes insights instantly available to you regardless of your technical experience. This agility also enables the system to keep up with your company’s progressive pace.

If you want to explore more of its features at no cost you can easily do so when you sign up for Sisense free demo here.


This award is given to the best product in our business intelligence software category. It highlights its superior quality and underlines the fact that it's a leader on the market.

Try out Sisense with their free demo

What makes Sisense a top choice for many users is how it’s able to assist businesses that consume large amounts of complex data and transform them into highly valuable insights even when they have less or no experience in data crunching. It is powerful and flexible for both newbies and veterans and empowers users to be data fluent in identifying crucial analytics in order to rapidly take action in a data-driven and informed approach.

Sisense is simply equipped with one of the most innovative tools in the niche in a single platform. In fact, it’s one of the first in the market to have an open, single-stack architecture that gives users access to an end-to-end BI solution with analytics, database, ETL, and visualizations. Customization using its open API framework also enables you to ensure your unique needs are properly addressed. Additionally, it uses machine learning, in-chip technology, and cutting-edge technology to make your data accessible anywhere beyond your dashboards.

2. Looker

looker dashboard example

On the second spot is the robust data-discovery platform Looker, which makes use of an intuitive approach to data exploration. It empowers SQL for users to extract data’s real value using only a bit of SQL knowledge. Many users will appreciate its ease of use, user adoption, and fast implementation that minimize costs by saving time and going live in the quickest time possible.

The vendor offers a great free demo that will walk you through all the key features of the tool. You only need to sign up for Looker free demo here.


An award given to products our B2B experts find especially valuable for companies

Try out Looker with their free demo

Looker packs crucial features to help businesses maximize their data in formulating strategies and making critical business decisions. It has its own data modeling language that helps data analysts transport vital data into the system for better analysis. This simplifies defining business metrics and analyzing the relationship between tables.

Transforming data into visualizations, such as dashboards and reports, is also streamlined to better convey a story out from complex data. It also eliminates the need for downloading software and extracting data as the system directly connects to your database. Furthermore, it builds a data culture by empowering your analysts to ask the right questions and gather the right answers in a data-driven way. Since its implementation can be completed in only a few steps, you can immediately utilize its accurate SQL.

3. Qualtrics Research Core

qualtrics dashboard example

Last but definitely not the least on our list of top 3 business intelligence software is Qualtrics Research Core. This award-winning business intelligence enables companies to make better decisions to support business growth using the strengths of a best-in-class market research platform. The Qualtrics Research Core AI and machine learning feature powers advanced analytics for forecasting market trends; this BI tool draws its sophisticated data management, research, and business intelligence features from its innovative Qualtrics XM Platform to help businesses arrive at insights-based business decisions.

If you want to test drive this BI tool, you only need to sign up for Qualtrics Research Core free trial here.

With Qualtrics Research Core, you can effortlessly obtain the research-based data you need to more efficiently manage your key business concerns, including brand tracking, customer feedback, as well as product, ad, and pricing testing. An acknowledged leader in research and experience management, Qualtrics continuously develop technological innovations to further improve its features for predictive analytics, automated research workflows, and robust analytics to help businesses achieve better quality outcomes, control, and agility in managing their brand, product, employee, and customer experiences.

Key to Qualtrics’s business intelligence efficiency is its advanced qualitative research core, which also drives improved results for marketing research, planning and strategy, R&D and product research, and customer insights. With a user-friendly drag-and-drop interface and expert-prepared pre-made templates, you can easily create internal and external surveys without the need for any coding skills. It also offers numerous BI and research tools to enable users to build, test, and revise surveys quickly in order to derive actionable insights for business purposes.

Comparison of Sisense, Looker and Qualtrics Research Core

Comparison of Embedded Analytics

Sisense is a robust BI software that empowers all types of users, including those who are non-technical, with self-service analytics embedded in your offering. It’s an effective approach that provides you with a competitive edge among your competitors.

This product allows customization based on your needs with its JavaScript API for existing functionality while its plug-in library lets you configure new visualizations. White-labeling also enables you to create a full-branded experience. On top of that, integration with third-party applications is streamlined.

As for Looker, it elevates data exploration with its embedded analytics that allows users to deliver data, dashboards, and analytics to customers. It eliminates complex ETL, pipelines, and the costs of duplicate data storage. Maintaining and transporting data is also guaranteed to be in sync with Looker’s fast database.

Embedding is also done your way—whether it’s by using JavaScript or iFrame. Furthermore, it also supports a fully OEMed solution, Looker’s scheduler, or full RESTful API.

The use of rich embedded data elements is where Qualtrics Research Core separates itself from the competition. By enabling embedded data–either as graphics, audio, video, or text–to be readily integrated into your market survey or other business forms, you’ll be able to obtain the relevant information you need to drive powerful analytics and enable you to arrive at sound business decisions.

Qualitrics Research Core also empowers its users to eliminate the data gap cycle through 16 system-level integrations, plus several more via file transfer. This means business and market data will flow freely across your business units, without the need for any coding. Using Qualtrics’ API, you can also connect seamlessly with all popular apps, including Adobe Analytics, Marketo, etc.

Comparison of Security

Sisense is indubitably a leader in security. Not only is its security architecture robust and flexible, but it’s also intuitive and comprehensive. How? Sisense has three levels of security-associated features.

The first one is a system level security for user management, SSO (Single Sign-on), active directory, and REST API. The next one is object level security for ElastiCube and dashboard access. Lastly, data level security is built for row-based security and row-level defaults. All of these three branches out to more in-depth levels of security to tighten your protection.

Looker also takes security seriously with its focal points on cloud security, product security, corporate security, and physical security. These categories consist of various encryptions, authentications, tight monitoring, privacy, and compliance.

It has an enterprise-grade feature set that includes SAML-based SSO, two-factor authentication, and TLS protocol, among others. Additionally, Looker safeguards your database connection with SSL, SSH, PKI, IP Whitelisting, and Kerberos authentication.

Qualtrics Research Core is a favorite tool by some of the world’s leading brands not just for its robust features but also for its industry-best protection of consumer data. Its enterprise-ready BI software enables you to safeguard audience feedback and to undertake important business research with exceptional compliance, dependability, and securityIt’s no wonder that 80% of the Fortune 100 firms put their trust in Qualtrics to provide powerful insights that promote revenues and growth.

With a role-based access system, Qualtrics Research Core’s protection protocols allow users to be in the security driver’s seat. Only verified users can see data relevant to their function. It also has a built-in brand control that allows you to have complete control which messages, trademarks, and templates are shared from a central library.

Comparison of Deployment Options

When it comes to deployment, Sisense provides you with various options to deploy your BI tool based on your preferences and unique way of operating according to your terms. It supports an on-premise, cloud-based and hybrid approach. On-premise deployments are quickly completed within 90 minutes or less in your standard hardware—whether they’re existing servers or laptops.

Users who don’t want to worry about hardware and IT may opt for cloud-based deployment. Sisense gives you end-to-end self-service solutions while eradicating worries about maintenance, servers, and hardware so you can focus on insights and analytics. Sisense also offers managed services so you won’t have to worry about infrastructures, maintenance, and upgrades. It takes a step further by delivering high availability, 24/7 monitoring, and disaster recovery, among others. No matter your choice, Sisense ensures your deployment is secured, economical, and always available.

Meanwhile, Looker gives you two options on which deployment you prefer. If you want to host the software on your own, an on-premise deployment is available. This option gives you control over various critical aspects of your BI tool. Installation of the software to your server is required so you can configure startup options, SSL certificate for proper HTTPs, monitoring, backups, and databases, among others. For a Looker-hosted deployment, the hassles of installation, configuration, and maintenance are eradicated. They will take care of all the necessary IT functions for the application.

Users of Qualtrics Research Core have multiple options for deploying this BI and research tool, which enables them to reach their audience in any channel, 24/7. Be it on-premise, mobile, web, or the cloud, businesses can keep in touch with their customers via voice assistants, chatbots, IVR, in-app, social, website, or email, virtually in any possible channel available.

Aside from supporting real-time collaboration, Qualtrics is also highly flexible as it allows businesses to provide a personalized experience for every external or internal audience, with sophisticated tools like advanced piping, display logic, AB tests, skip logic, and advanced branching–from your simplest market survey to the more complicated market study.

Which Business Intelligence Software Is For You?

Mainly because of their unrivaled functionalities and wide range of features, these three products are leading in today’s BI category. Each product has its own strengths and weaknesses that you need to weight based on your needs. In terms of overall features and solutions, Sisense leads among the three products. At the same time, it doesn’t equate to being the best solution for you. Evaluate the features you need, sign up for free trials, and determine which one suits your requirements.

For an overview, you are fit for the product if you want to:

  • Prioritize complex data analysis – Sisense is the best tool for analyzing complex data.
  • Explore data in a timely manner – Looker is reliable for real-time data access for decision-making.
  • Tap AI and machine learning for advanced insights – Qualtrics Research Core allows you to benefit from advanced technology for enhanced business performance.

Why Sisense Tops Our List

As we’ve only explored a few of the main features of these top 3 BI tools, there remains a wider array of factors to look into when choosing which BI software is best for your company. These three products made it to the top of our list for obvious reasons—they are the ones that pack the richest and most robust set of features for business intelligence and analytics compared with the other top 10 business intelligence solutions.

Moreover, the best way to know the BI software for your business ecosystem is through a comprehensive business evaluation of the data you consume and the processes you want to streamline specifically in your organization. From this, you can create a checklist of your software requirements and see which products offer them. You can also use check out business scenarios where BI tools can help enhance business strategy.

Lastly, despite their many differences in terms of technological design and other aspects, each and every BI system shares the same purpose–to make the business intelligence function more efficient, effective, and powerful. Which is why finding one that addresses your unique business needs is key to a valuable and effective solution to drive new revenue, increase operational efficiency, enhance decision-making, spot market trends, determine business problems, and streamlining internal business processes.

Based on our experts’ comprehensive analysis, Sisense is the leader of the business intelligence software category in the industry today because of its overall powerful end-to-end BI solutions. It’s closely followed by Looker and Qualtrics Research Core that also boast their own innovative tools which are all catching up on software advancements. If you’re still not convinced you can try out Sisense on your own with a great free trial plan that they offer and see how it works for your company. You can easily sign up for Sisense free demo here.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Leave a comment!

Add your comment below.

Be nice. Keep it clean. Stay on topic. No spam.


Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.