12 Best Embedded Analytics Software of 2020

Category: B2B News
What is embedded analytics?
Embedded analytics is a widget, module or any tool that is integrated into an existing system to gather and analyze data, the result of which is displayed using easy-to-understand visuals. It favors organizations with an existing system that needs enhancing with sophisticated analytics.

Have you ever wondered what you could be doing wrong despite your best efforts? In growing the business, this could be customer loss, poor staff management, snail-paced market growth and unreliable reporting.

It is in this environment that companies find themselves in a bind, with owners facing uncertainty when it comes to growth prospects. These could, however, be addressed if corporate data are easily understood and used to formulate business decisions.

Commonly offered by business intelligence software providers, embedded analytics solutions are known to accomplish just this by helping users analyze data, which can then be converted into easy-to-understand visuals, which in turn results in insights that can be used in decision-making. However, this is a short embedded analytics definition as you will find out in our list below that these tools have more to offer.

We compiled the 12 best embedded analytics software currently in the market to help speed up your research.  By the end of this reading, you should have a pretty good idea of how these tools work and how they can change the way you manage your business and purse company growth. We have also compiled embedded analytics examples that will give you a better understanding of these products so that you will able to choose the best one for you.

embedded analytics software

Embedded analytics tools empower your business apps by imbuing them with analytic capabilities and content. Often packaged as stand-alone data analytics software, embedded analytics lends to you the same business intelligence benefits but more integrated into your existing software. Most app teams use them in further developing their platforms by giving them enhanced features. These functionalities allow you to collect and analyze information, generate performance metrics, render them easily understandable through visualizations, and create reports, which can be used in benchmarking.

Embedded analytics have time and again proved their worth to business organizations. In fact, Logi Analytics’ 2018 State of Embedded Analytics Report has found that application teams see embedded analytics making up 50% of the total value of their app. It has also revealed that 93% of these teams say that these tools significantly improve user experience. Apart from these, these tools have made their way to different areas of businesses, for instance, some of the top sales solutions feature embedded analytics.

The technology has become very beneficial to businesses that many sectors say that embedded analytics will eliminate the need for data analysts and scientists. This is because it has pulled away from standard analytics to become what is known today as “self-service analytics.”

1. Looker

Looker dashboard example

Data-discovery platform Looker offers organizations of different types and sizes the ability to explore information from which valuable insights may be derived. It comes with a web-based interface, which allows you to gather, analyze and get insights all in real-time. What’s more is that a robust reporting functionality makes it possible to create reports even on the go, which can be shared with relevant third-parties.

Created to help businesses come up with data-driven decisions, Looker visualization tools can work for any user, all is that is required is for one to have basic SQL knowledge. You can use a single code to create visualizations, with the design process dependent on how refined you need your experience to be. This code can likewise help in the creation and optimization of queries. If ever you do not have SQL knowledge, you will still be able to use the system as the vendor has a comprehensive set of learning materials and videos that will guide you in using the tool.

If you want to know more about the features you can easily sign up for a Looker free demo.


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Try out Looker with their free demo

Why Choose Looker?

  1. It can easily create visualizations.
  2. Drag-and-drop functionality.
  3. It supports collaboration.
  4. It comes with a LookML language which can be used in creating mini apps.

Detailed Looker Review

2. Zoho Analytics

Zoho Analytics dashboard example

Data analytics solution Zoho Analytics is designed to help businesses convert data into actionable insights through the creation of easy-to-understand visualizations. Known previously as Zoho Reports, the product has been enhanced to become a full-blown business intelligence, online reporting and data analytics tool. Its powerful reporting features allow virtually any member of your business to create robust reports sans the assistance of an IT professional.

Zoho Reports analytics effectively consolidates the information gathered from multiple departments, allowing it to give you a general sense of how your organization is performing. Visualizations and dashboards allow you to use this data to come up with valuable insights that are critical to decision-making. What’s even better is that a drag-and-drop editor allows you to move freely, making the tools as easy-to-use as can be.

You can easily sign up for a Zoho Analytics free trial and get to know the features firsthand at no cost and without commitment.

Zoho Analytics

Zoho Analytics

Try out Zoho Analytics with their free trial


Why Choose Zoho Analytics?

  1. Streamlined data collection.
  2. Simple chart creation.
  3. Powerful dashboards.
  4. Use of pivot tables to optimize reporting.

Detailed Zoho Analytics Review

3. Sisense

Sisense dashboard example

Embedded analytics tool Sisense tops our list of 12 best embedded analytics software. It is primarily a business analytics tool that allows you to gather, analyze and visualize data, the results of which you can use to make data-driven decisions and come up with actionable business strategies and plans. Compared to the competition, Sisense’ data discovery tools offer flexibility and are able to establish data relationships across different tables and resources.

Sisense features, primarily its data visualization tools, can handle both simple and complex data. They can identify potential revenue sources and can be used without the help of an IT professional. The dashboards that come with the system are not only beautiful to look at, but they are also quite easy to use as well, thanks to the system’s drag-and-drop functionality. The platform, in a nutshell, lets you gather data and make sense of them in an easier fashion. The insights that it offers can be shared with other parties, including clients, partners, and colleagues, all from a singular dashboard.

What’s good about Sisense is that it allows anyone in your company to access its business analytics features, making room for the discovery of insights by virtually anyone in your organization. The solution also sees to it that all information are made clean and consolidated to make them more insightful and better understood.

Detailed Sisense Review

Why Choose Sisense?

  1. Provides a single repository for all data
  2. Effectively analyzes data and generates visualizations.
  3. It supports information sharing
  4. It comes with an intuitive interface

4. Yellowfin

Yellowfin dashboard example

Business intelligence platform Yellowfin is a powerful system that lets users derive insights from forecasts created from information gathered and analyzed by the system. To make results easier to understand, this fully-integrated system offers detailed explanations of how it arrived at such. This way, you are able to easily grasp concepts and make data-driven business decisions from them.

The BI software Yellowfin possesses two separate products for both data transformation and analytics. It also comes with robust solutions such as those used in the creation of insights and collaboration. You can easily conduct data analysis using the software’s web-based ETL and visual-data solutions.

Detailed Yellowfin Review

Why Choose Yellowfin?

  1. Total business intelligence tool.
  2. Easy-to-understand analytics results.
  3. Use of machine learning and human insight.
  4. Transparency of business information.

5. Hotjar

Hotjar dashboard example

Feedback and analytics system Hotjar was built to aid businesses in better understanding their website visitors. The system allows users to utilize visitors’ user experience in boosting traffic and conversion. You can get a pulse of how your site is faring as the software offers real-time user feedback. You can likewise see how your website is being used by visitors, letting you make changes using insights generated by the solution as a basis. Hotjar basically gives you a peek into visitor behavior while enabling you to hear their voices.

Hotjar’s efficacy as an analytics tool rests on the feedback and analysis tools that come with it. The latter allows you to view and benchmark site visitors’ behavior while actually letting you see how they spend their time on your website. Other tools that come with the product include conversion funnels, heatmaps, visitor recording and form analytics.

Detailed Hotjar Review

Why Choose Hotjar?

  1. User behavior visualization.
  2. Analysis of critical insights.
  3. User feedback support
  4. Scalable pricing models.

6. ReportPlus

ReportPlus dashboard example

Data visualization tool ReportPlus is known for helping organizations visualize key performance metrics using a centralized solution. It comes with appealing yet powerful dashboards while being able to generate insightful reports. You can likewise access the system from any machine, smartphone or tablet.

Depending on your preferred deployment configuration, ReportPlus pricing includes premium features such as providing architecture diagrams that allow you to access it via the cloud or on-premise. More importantly, dashboards can be created from virtually anywhere, which lets you to easily use the solution even in the absence of an IT professional. To make the platform even easier to use, ReportPlus has been equipped with drag-and-drop functionalities, different visualization types, and intuitive swiping capabilities.

Detailed ReportPlus Review

Why Choose ReportPlus?

  1. Real-time dashboards.
  2. Unique architecture diagrams.
  3. Accessible web reports.
  4. Intuitive swiping and drag-and-drop features.

7. QlikView

QlikView dashboard example

QlikView is a business intelligence platform that allows businesses to create analytics applications with the use of information and insights analyzed and generated by the system. It effectively enables users to speedily respond to requirement changes while offering insights that are very useful across different departments. The program comes with a tool called Associative Data Indexing Engine that can identify patterns and trends that are not so apparent, making it useful in making sound business decisions.

There are more QlikView benefits in the offing. For example, it is able to maintain the smooth flow of information across different sources through the use of open database connectivity connections and custom data connectors. It also comes with an open API that makes sure that it plays well in any software environment. This effectively eliminates the need for third-party software. Collaboration is supported with you able to share all data visualizations and insights with any individual while any member of your organization is also able to access the same.

Detailed QlikView Review

Why Choose QlikView?

  1. Allows users to create their own guide analytics apps.
  2. Seamless information flow between platforms.
  3. Works in any software environment.
  4. Spots data patterns and trends.

8. Tableau

Tableau dashboard example

Business intelligence software Tableau is designed to aid companies in analyzing and visualizing data to make better sense of them. The thing with the solution is that it takes an alternative approach to business intelligence. It lets organizations link up, visualize and share information across devices. Dashboards can easily be created, published and even shared with relevant individuals.

The Tableau data gathering tool helps you to easily connect with myriad information sources, both on-premise or via the cloud, allowing you to immediately proceed with analysis to solve problems, answer questions and deliver insights. Its cloud-based component, meanwhile, enables you to access it anytime, anywhere without having to scale hardware capacity, configure servers and handle upgrades.

Detailed Tableau Review

Why Choose Tableau?

  1. Link to multiple information sources.
  2. Promotion of collaboration through a public dashboard.
  3. Variety of methods for investigating data.
  4. Flexible deployment and pricing plans.

9. SAP BusinessObjects Lumira

SAP BusinessObjects Lumira dashboard example

Designed to cater to organizations who need a self-service business intelligence platform, SAP BusinessObjects Lumira is designed to gather and analyze information from diverse sources, all from a single solution. Regardless of data volume, the tool is capable of giving you an idea of your business’ performance. You can make sense of such information by coming up with presentations, spreadsheets, and scripts.

Among the many strengths of SAP BusinessObjects Lumira is its ability to greatly reduce time spent on data analysis. It does this by minimizing data source management time, a critical process for those who rely on spreadsheets. One of the most popular solutions of its kind, SAP BusinessObjects Lumira easily melds with most third-party applications, further extending its already massive functionalities.

Detailed SAP BusinessObjects Lumira Review

Why Choose SAP BusinessObjects Lumira?

  1. Can pull data from different personal sources.
  2. Minimizes source manipulation time.
  3. Engaging visualizations.
  4. Easy-to-understand insights.

10. SAS Business Intelligence

SAS Business Intelligence dashboard example

A component of SAS Enterprise Solutions, SAS Business Intelligence is a mixture of analytics and business intelligence tools that helps organizations collect and analyze data. This self-service platform is easy-to-use and requires no steep learning curve. It comes in six modules–SAS Visual Statistics, SAS Enterprise Guide, SAS Visual Analytics, SAS Office Analytics, and SAS Enterprise BI Service. Each module has its own area to cover SAS Visual Analytics module, for instance, allows you to visually explore information, glean insights and identify data connections using visualizations.

Want to know what’s in store for your company? One of the core SAS Business Intelligence features is the metric generation, which automatically presents you metrics that can be used in forecasting trends. It also has a powerful reporting feature that enables you to generate insightful reports from a single dashboard. However, the best thing about the system is its drag-and-drop interface which makes room for the easy creation of both descriptive and predictive models.

Detailed SAS Business Intelligence Review

Why choose SAS Business Intelligence?

  1. Easy collaboration.
  2. Easily generates interactive visuals.
  3. Identifies data patterns and relationships.
  4. Discovers key metrics for use in forecasting.

11. Microsoft Power BI

Microsoft Power BI dashboard example

Business intelligence suite Microsoft Power BI was built to help organizations analyze data and share the business insights that they provide. The software allows you to scrutinize information and make them more understandable by creating visualizations. These result in better decision-making and business strategy planning. It is able to keep a lookout for trends while allowing you to monitor your business and get quick answers.

A new Power BI Embedded version has been released by the vendor, a platform imbued with more powerful reporting features, which can easily be made part of any custom application. Aside from this, the solution has been receiving upgrades in the form of new connectors, which are aimed at boosting campaign quality.

Detailed Microsoft Power BI Review

Why Choose Microsoft Power BI?

  1. Interactive and shareable visualizations.
  2. Simplifies answers to complicated queries.
  3. Accelerates collaboration.
  4. Plays well with any third-party system.

12. MicroStrategy

MicroStrategy dashboard example

Making it to our 12 best embedded analytics software list for the first time is MicroStrategy. This robust solution offers analytics, enterprise-grade security, and mobile applications. It enables large companies to make sense of large volumes of data and come up with sensible business decisions. It likewise offers users the ability to provide actionable data to clients through mobile devices.

MicroStrategy mobile app enhancement functionality lets you create, test and deploy mobile applications across different platforms by embedding intelligence, media, and transactions into apps. It is very good in conducting analysis of both internal and external data, allowing you to make the best business decisions possible. It can handle information of different types such as payroll, sales, and inventory.

Detailed MicroStrategy Review

Why Choose MicroStrategy?

  1. Analyzes both internal and external data.
  2. Powerful app development platform.
  3. Accessible from mobile devices.
  4. Integrates easily with third-party apps.

Where is Embedded Analytics Headed?

The future of embedded analytics seems bright as companies turn to these tools to improve growth. From this angle, it looks like there’s no stopping the embedded analytics train. The following are but some of the trends in the use of embedded analytics.

1. Popularity Among App Teams

Embedded analytics has come a long way from its early days, helping app developers and IT teams deliver value-added applications. It has been significantly contributing to companies’ earnings by reducing the time spent when using tools and improving user satisfaction and experience. These benefits have resulted in the popularity of embedded analytics among application teams.

2. Customized Analytics Is The Way to Go

Given the complexity of building an application with embedded analytics features, many app teams have been purchasing analytics tools and customizing them. This allows them to give their platforms advanced functionalities while being able to retain their app’s look and feel.

3. More Advanced Features

Many companies have been giving their embedded analytics apps unique functionalities so as to separate them from the competition. These features include predictive analytics, interactive dashboards, and information visualizations. This does not only make embedded analytics tools unique but also able to offer business benefits that tools with basic features do not.

And we’re just about finished here. Having come across our 12 best embedded analytics software list, you should now be able to appreciate what these products can do for your business. It is also important to consider the forest for the trees, how these tools scale to being part of the bigger business intelligence strategy. For that, consider assessing top business intelligence solutions. Often, these solutions provide you with the option to embed analytics. The best way to assess a software is to go for a free trial. Better yet, you can dive straight in by giving our top tool a spin when you sign up for Looker free demo here.

Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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