Even in the age of digitalization, in-person events still go a long way for businesses. They help companies create buzz and engagement as well as generate new leads. Now, many companies create hybrid events with digital and in-person techniques. People love these memorable, engaging, and shareable branded experiences. Thus, if you want to leverage events for marketing, sales, brand loyalty, and even employee loyalty, you’d do well knowing about how the top 3 event management software can help you.
In this article, we’ll compare three of the best event management solutions today: Wrike, ProjectManager, and Eventbrite. We will analyze their strengths and weaknesses according to their core features, such as communication and collaboration, file management, and task management, among others. This way, it will be easier for you to zero in on which one of these event management software is best suited to your unique business requirements.
Most brands believe that in-person experiential events help generate engagement and sales. In fact, researchers found that 74% of consumers are more likely to buy promoted products after branded event experiences. One reason is that 91% of consumers feel more positively about a brand after such experiences. Another reason is that 65% of consumers state that product demos and live events help them understand promoted products better. In a nutshell, well-planned branded events are powerful because they provide customers with more information in an emotionally positive setting. However, one should execute events right. And, maybe more importantly, better than the competition.
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Competition is tough. From surveys, we already know that about 92% of brands believe that events improve performance in marketing and sales KPIs. Everyone is already in on it. Thus, to get more attention and engagement, companies should put up events that are superior to those of their rivals. Also, events need to be organized well. Remember, just one bad brand experience can lead consumers to switch brands.
Moreover, events are being used to create better internal cohesion within companies and adjunct entities. In-company HR events such as family day and Christmas parties help provide positive experiences to employees. Seminars and co-branded workshops also enhance relationships with suppliers and partners. These types of events help build camaraderie, healthy relationships, and company loyalty.
Thus, to ensure that events run smoothly, businesses outsource documentation and other crucial processes to event management platforms with automation capabilities. These programs allow professionals to accurately and easily manage critical event aspects in real-time.
In case you don’t have one yet, some of the best options you could choose from are Wrike, ProjectManager, and Eventbrite. These are the top 3 event management software used by companies today. However, you might be wondering which one of these top-flight tools will work best for your needs. So, to help you out here’s our in-depth comparison of these products.
Project management solution Wrike may be a go-to application for project managers, but it is also used by many to oversee and manage complex events. It aids event managers to keep their efficiency at the right level. This is all thanks to its customizable Event Management Template.
This function allows event managers and executives to have an overview of critical event processes. They can choose different views for different perspectives on events. Wrike makes a Table view and a Gantt Chart view available, among others. Moreover, the platform includes tasks, subtasks, and task dependencies for easy management and collaboration.
If you want to investigate the features closely you can easily do so when you sign up for Wrike free trial here.
In addition, Wrike keeps critical information all in one place. It keeps them in chronological order for easy reference. Furthermore, you and your event management team can communicate in Wrike easily using @mentions and comments. Many instant chat and voice call apps also integrate well with Wrike. Thus, you’d get more communication and collaboration options using the platform.
Wrike uses a clean layout for its dashboards. Also, its design is somewhat similar to your favorite social media sites. This allows it to be very intuitive to use right off the bat. To wit, it is just like a social media tool for your internal network to put up successful and profitable events.
The cloud-based application ProjectManager, as its name suggests, is mainly for project management, just like our top solution. However, events are also projects. They just have their particular needs. ProjectManager is so comprehensive and flexible that it can also help you manage events efficiently and profitably. You can customize your event project workflows easily on this platform.
ProjectManager includes core event management features such as collaboration tools, file management, timesheets, scheduling, and reports. Also, it sports other essential features like to-do lists, Gantt charts, and other real-time dashboards. All of these, plus other adjunct features, help users plan, execute, and control their events with convenience.
The vendor has an appealing free trial where you can tinker with the features at no cost. You can sign up for ProjectManager free trial here.
ProjectManager is also very intuitive to use. There is no formal training required to be good at the program. It is so straightforward that many people find out how to execute advanced functions by just tinkering around with it. Moreover, it also provides proper knowledge base documentation for its users to learn from for free.
The event management solution Eventbrite is the only application on this list that was made specifically for handling events. With it, users can organize all sorts of gatherings from music festivals to pop-up restaurants and many more. It comes with an event listing page for attendees plus a built-in payment processing system. Moreover, it includes other tools, such as analytics.
Its core features include custom venue maps, reserved seating, event registration, ticketing, and social media promotions, among others. Furthermore, Eventbrite’s clients love how flexible the pricing scheme for Eventbrite is. In fact, you can even choose to use it only when you have events.
Last but not least, Eventbrite also allows you to promote your brand using customer-facing pages complete with ticket purchasing functions. So far, it is one of the top 3 event management software that lets you create beautiful front-end digital touchpoints with social media promotions.
When it comes to managing events, it is important to have a tool for task management. With this, managers can keep tabs on what each staff member is working on at a given time. In this regard, the battle will only be with Wrike and ProjectManager. The reason for this is that Eventbrite doesn’t have a task management dashboard. It mainly provides customer-facing landing pages to help promote and sell your events. Thus, it is more of an event management tool to incorporate for your greater technology stack.
On the other hand, ProjectManager and Wrike both provide task management modules. Unlike Eventbrite, they allow event managers to assign tasks and subtasks with task dependencies to team members. Thus, you can use them to break down event objectives into to-do lists.
It is easy to add and assign tasks on both platforms. You just click on the plus sign and choose to create a task. Then, you will be able to add all the necessary task details and files. After doing this, you just click on assign and choose a team member of your choice. Of course, you can choose yourself as well. It is that simple and straightforward. Both programs are indeed pretty similar.
The only thing that separates their capabilities is the ease of use of the interface. Thus, it is a very close fight between the two when it comes to task management. However, if we should choose a winner, we’ll take Wrike by a small margin.
Verdict: Wrike’s task management capabilities are easy to use. They are very intuitive and also customizable. Its neat and modern design allows it to edge out ProjectManager, its only competition when it comes to this feature. ProjectManager’s interface isn’t on par with that of Wrike’s. It reminds you of older-generation programs. However, it is also very easy to use, but Wrike ekes out a narrow win in this one.
Another crucial feature of event management software is built-in collaboration and communication tools. This should allow team members to stay on the same page at all times. Like the first category for comparison, the battle will only be between Wrike and ProjectManager. This is primarily because Eventbrite doesn’t have collaboration and communication modules. It only allows you to work with team members and clients through add-ons and integrations. This makes event planning and management impossible on Eventbrite alone.
On the other hand, Wrike and ProjectManager provide their users with easy-to-use, yet comprehensive communication and collaboration features. Both sport a comment system for tasks and subtasks. Also, event managers can even check on the workload of staff personnel. This is crucial when it comes to balancing work hours, efficiency, and morale.
ProjectManager and Wrike sport an easy-to-use comment system that is reminiscent of popular social network interfaces. Thus, it is very easy to keep up-to-date with what’s going on for your event. Both also include a discussion portal feature. You can set this up to have your team members chime in on event-specific topics. Moreover, both platforms can integrate with popular productivity tools with collaboration features, as well. Thus, this extends both their collaborative powers.
To wit, both have similar collaboration features. They are, in fact, so alike in many ways. Just like the first category, the competition between Wrike and ProjectManager is tight on this one. However, if we are going to choose between the two, we’d choose Wrike.
Verdict: Wrike wins this one narrowly again. It provides similar functionalities with ProjectManager. However, these functionalities differ in how they are presented. Should features be very similar, we compare them by accessibility and ease of use. So, just like the first category, it is a close fight between the two. Wrike’s design and interface is just a bit cleaner and more intuitive than ProjectManager’s.
Putting up an event requires tons of paperwork, especially if it is big. You’ll need legal approval from various bodies. You’ll also need internal documentation kept in one place. This allows team members to access important information anytime they need them. Thus, top management solutions always provide file management functions. However, they may approach this differently. Some make use of native modules for this. On the other hand, management solutions outsource these to add-ons and integrations.
Wrike sports a comprehensive, integrated search and version tracking feature. This is on top of allowing users to add files via attachments to tasks and comments. This enables users to easily create, find, and use the files faster. Moreover, there are other tools available in Wrike, such as a File Widget Grid View. However, this is only available for the Wrike for Marketers and with the Proofing and Approval add-on. Make no mistake, though. Many event managers won’t really need this add-on. It just comes as a plus.
ProjectManager, on the other hand, also offers online file storage natively just like Wrike. It is also very similar in the way that users can attach files via tasks and comments. However, what’s great about ProjectManager’s offering is that its popular Business plan already includes an unlimited file storage capacity for a similar price range, unlike Wrike that only offers a 50GB storage capacity for its mid-tier package. Thus, ProjectManager edges it out on this one.
Also, please note that Eventbrite doesn’t allow for file storage at all. It is best used in tandem with other management solutions.
Verdict: ProjectManager’s file management capability is superior to that of Wrikes. It simply provides more storage space for less price.
Understanding data is crucial for all industries. Event management is no exception. Luckily, the products on our list can easily help you collect and analyze data.
Wrike, ProjectManager, and Eventbrite can visualize different types of data. The first two visualize data and processes that occur behind the scenes. They are for the performance of your team members that help you coordinate and put up your event. On the other hand, Eventbrite’s reporting and visualizations allow you to understand how your event is doing more from the customers’ side.
Wrike has great reporting and visualization tools. It allows users to view them using real-time dashboards from any device. Types of available reports include workload and budget reports, among many others. This is the same as ProjectManager. They both are not too different in this regard.
In both platforms, you generate reports by clicking on reports. Then, from there, you choose which data you wish the programs to present and visualize for you. You can select different filters and variables from dates to people in your company. Wrike and ProjectManager allow you to create reports quickly and accurately without poring over tons of spreadsheets. However, these reports are usually about the internal states of your event management project like task progress, budget, and personnel workloads.
On the other hand, Eventbrite reports are different. They give you data on the venue, available tickets left, net sales (minus fees), the number of free or complimentary tickets, and the number of manually-added attendees, among others. Moreover, you can monitor data from different live events simultaneously, as well. This is all within the “reports” tab on Eventbrite.
Verdict: It is a tie between the three. Both Wrike and ProjectManager have great customizable reporting tools. They report on back-end things more, though. Meanwhile, Eventbrite reports more on event-specific data. To wit, either one of Wrike or ProjectManager is best paired with Eventbrite for a more complete view.
Preparing for an event goes beyond finding a venue and making sure you have the materials you need for the event. It’s also about reaching out to potential attendees. That said, you will need a platform that will provide you with the tools you need to get in touch with your target audience. In this category, it seems that Eventbrite is the clear winner. It provides users with the ability to create beautiful landing pages for events. Also, these pages serve as a hub where customers can check out the event, register, and pay.
Both Wrike and ProjectManager do not give you this ability as they are mainly for internal teams. However, they let you provide access to suppliers and partners in your back-end support. Alternatively, you can integrate them with tools for website building so you can set up dedicated websites for your events.
Thus, Eventbrite remains as the lone app standing. This is thanks to its ability to be the hub between your team and customers. It allows you to easily view how your event is doing in other KPIs in real-time. Also, it provides customers with directions and an interactive map to easily locate your event as well.
Eventbrite provides you with an “Event Page” to customize. In it, you just upload your photos and key in the details. You are also prompted to link your social media accounts as well. Quick and easy. Moreover, Eventbrite serves as a social media site for events. People can go on the website and check events near them and dates.
Verdict: Eventbrite provides the best customer-facing event management tools among the three. It gives you a professional-looking landing page complete with helpful features for your prospects.
Add-ons and integrations allow you to extend your bare event management tools into something more. Also, these allow your tools to work within your current digital infrastructure or create a new one. Thus, these are important core features that you need to watch out for when choosing your event management software solution.
Among the three, Eventbrite has the least amount of integrations. Although, they can be enough if you are using other robust popular tools for email marketing, productivity, marketing, and onsite management. However, there are only dozens on its list. There aren’t many choices available.
ProjectManager has decent integration options. It integrates well with apps like LiveAgent, Snappy, Groove, Mailigen, and Pipedrive, among others. Also, app categories range from CRM to email and productivity to time tracking platforms.
Lastly, Wrike seems to have more integrations with more widely popular systems. The list includes Slack, JIRA, Salesforce, and Tableau, among others. Add-ons and integrations range from file storage to single sign-on services. As Wrike integrates with popular tools, this gives it an edge. Why? It can easily be joined with popular infrastructures.
Verdict: Wrike is the best app when it comes to integrations. ProjectManager ranks a close second. However, it does not integrate with popular apps natively. You can do so via its API. This is also something that Wrike can do. Thus, this gives Wrike an advantage over ProjectManager. There isn’t much use for obscure apps and add-ons. Wrike understands this. Therefore, we give it the close win.
Price, as you know, is a big factor when it comes to choosing something to purchase. Thus, this needs to be a serious category for comparison. However, what’s also great about the apps we are comparing today is that they are very affordable.
The most popular plan from ProjectManager is the Business plan. It includes unlimited users and features. Also, it starts with $25 per user/month. This plan is the full-plan for businesses. Moreover, it includes all the features you need to manage experiential marketing projects and other types of events, such as seminars, training, and workshops. Also, there are enterprise editions for ProjectManager, just like Wrike. But, you can only get them by quote.
Wrike is priced very competitively against ProjectManager. The Wrike Business plan is for 5 to 20 users. This plan costs you $24.80 per user per month. This includes all the things you need to run an experiential marketing project and other events. Furthermore, you can also add specialized modules for marketing or professionals services. These packages further extend Wrike’s capabilities.
Eventbrite is priced differently than the two. It is offered in three tiers: Essentials, Professional, and Premium. They are priced per ticket sold. Thus, it seems a bit fairer when you don’t put up paid events frequently. The Essentials plan charges you 2% plus $0.79 per paid ticket. Professional costs you 3.5% plus $1.59 per ticket. Lastly, Premium has custom pricing. Of course, the higher-tiered the plan is, the more features you get.
Verdict: It is a tie between Wrike and Eventbrite. Wrike offers more features and specialized packages than ProjectManager. However, it doesn’t directly compare with Eventbrite. Wrike offers backend management and tracking. Eventbrite provides customer-facing event management features. They can work well together.
Research shows that positive brand experiences pay off. This is an aphorism that businesses should always keep in mind. Nothing will get you closer to your customers, employees, and partners than providing them with valuable experiences with your products, services, and other touchpoints. And, one of the best ways for companies to make these experiences available for their internal and external public is to go where they are — to bring the brand closer to them with in-person events.
As such, there are many ways for companies to create engaging events. In fact, some experiential marketing trends of today revolve around creating memorable, engaging, and shareable experiences. These include classic live spectator events, virtual reality, food experiences, and conventions, among others. Moreover, most of these involve complex in-person techniques mixed with complex digital tools. Thus, they require complex event preparation processes.
To wit, the best events are those that are executed by outfits that have the best skills and tools to pull them off. That’s why many high-performing businesses today use a variety of digital tools to produce great experiences for customers, employees, and other stakeholders. Many now use apps for conferences and shows to manage internal teams and provide better experiences for attendees.
Events have become more complicated today. Thus, many professionals outsource management processes to top platforms for event management. Why? They help professionals deliver on their events by breaking seemingly unsurmountable objectives into a series of manageable tasks. In short, these tools make events a whole lot easier to organize.
There isn’t a one-size-fits-all answer to this. However, if we are to choose one out of the three, we will choose Wrike. This is because Wrike provides the most comprehensive features for you to execute complex events without a hitch. The platform is designed to help you break down the experiences you envision into events and events into assignable tasks. Also, it is fitted with collaboration tools for you, your team, and your partners. Moreover, Wrike has great reporting and analytics modules to let you track and monitor your events.
With these features, you can design and provide memorable, engaging, and shareable experiences for your customers. Wrike is one of the most complete event management platforms out there. Also, it offers you flexible plans that can be tailored to your needs. If you want to investigate the features closely you can easily do so when you sign up for Wrike free trial here.
However, as complete as Wrike is, you can also use it within a stack. A technology stack is a collection of applications and tools that allow you to operate your business better, faster, and more accurately. This can mean your entire infrastructure or a subsystem like your event management stack. For example, you can use Wrike to manage the internal facets of your events then use tools for website building for customer-facing touchpoints.
In this way, you’ll have all the bases covered. This is especially true when you are starting your business. However, if you already have a robust infrastructure in place, Wrike will be a great addition to your technology stack. Also, if you want to know more about how technology may change the way you work in the future, read this article about the latest technology trends.
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