Twitter has earned its spot in almost everybody’s arsenal of social media accounts in the past decade. Even a cursory look at Twitter statistics effortlessly reveals how it has become a staple channel for individuals, brands, news agencies, and top politicians alike. After all, it is one of the most efficient sources of information, with users posting their thoughts in only 280 characters or less.
However, how relevant will Twitter be in the coming years both for businesses and individuals? To answer this question, we will be discussing some of the most important Twitter statistics, from market size and user base to tweeting frequencies and business usage. This way, it is easier to understand how you can use the platform to the advantage of your company.
Despite its drop in monthly active users, Twitter seems to be doing just fine. It continues to have a steady income and a stellar reputation that puts it alongside other popular social media channels such as Facebook, LinkedIn, and Instagram. Also, Twitter has consistently exceeded analyst estimates when it comes to revenue.
Advertising and data licensing play considerable roles in Twitter operations. With its extensive user base, the platform is simply a prime spot for brands that want to improve their online presence. It comes as no surprise then that many companies are more than willing to shell out money to publish their promotional materials on the platform.
Twitter became public in 2013. Since then, it has been a roller coaster ride for the company, with it’s stock prices fluctuating drastically in the first few years. Recently, however, Twitter has found stability on the stock market as it managed to maintain its value per stock well above the $30 mark in the past months.
As you will see in the Twitter users statistics below, the platform remains popular with millions of people using it actively every month. Be it for work, socialization, or just as a means to pass the time, people of all ages find Twitter a useful tool. Moreover, with its global availability, the platform serves as the perfect channel through which individuals can stay in touch no matter where they are and what timezone they’re in.
These factors are what make it great for businesses. The varied user base allows companies to reach their target audiences more efficiently and cost-effectively. Besides, it comes in handy if you want to understand the customers and leads who are following your brand. You can check out these reliable social media monitoring tools to get a better idea of how you can do this.
United States of America
Source: StatistaDesigned by
While Twitter might not be the top choice of social media users, many still use and visit it daily. So if you are looking to use the platform as a means to launch your brand, make your advocacies known, or connect with colleagues, this platform remains an effective channel.
Less is more when it comes to news content. That is to say, the more succinct your content, the more effectively you will be able to get your message across. This is why many social media users turn to Twitter for their daily dose of information instead of other channels. With its 280-character count limit, Twitter allows users to ensure that they won’t have to read through long articles to stay informed. This comes especially handy for people who only have time to catch up on the news during their commute or their coffee break.
With the advent of eCommerce and the increasing use of social media worldwide, Twitter has become more than a means to connect and stay up-to-date on the latest developments. Nowadays, as you can see from the Twitter statistics for businesses we’ve compiled, many users also find that the platform is the best way to learn more about and engage the brands they are interested in.
Entrepreneurs can take advantage of this by simply using Twitter to inform customers about their brand and what they have to offer. Use it to provide them with updates on promos or even fun facts about your business that might be necessary for conversion. Moreover, you can employ it to interact with customers, not only to build a better reputation but also to foster stronger business relationships.
High volume, high-variety data pass through Twitter every single day. This means that by simply having the right tools and skills for data analytics, businesses can quickly gain insight into the various aspects of their operations. For starters, it allows them to have a look-see as to the customers’ perception of their branding. Furthermore, it lets them monitor competitors and industry developments without having to conduct extensive researches.
The only problem with using Twitter for data mining is that the amount of retweets on the platform and other second-hand information is too vast that it is difficult to get unique data for analysis.
Source: Pew Research Center
Practically everyone is on social media. So it only makes sense that many businesses utilize social media marketing for lead generation. By advertising on sites such as Twitter, you can increase the chances of being noticed by your target audience at a low cost per engagement rates.
The fast pace of modernity has shortened our attention span significantly. Consequently, this made it nearly impossible for brands to generate leads by relying solely on print ads and tv commercials. By using Twitter, you can provide your leads and existing customers with short bursts of information that require little to no effort to read, making it easier to yield sales.
Twitter is a place where clarity and brevity reign supreme. It’s not enough to tweet daily to keep your brand’s account as active as possible. You need to be strategic in terms of what you write about, what elements you put in a tweet, and how you construct your tweet. This way, you can make sure that you are standing out.
Timing is everything for marketing and advertising campaigns. So, just as you would pay attention to creating seasonal content or event-related tweets, you should also study when you should be posting your tweets—not only according to the month or the day but by the exact time.
This is because tweets have a very short lifespan. It only has a matter of minutes to be seen and retweeted by your target audience before new tweets pile on top of it. With that said, you need to have a clear idea of when the majority of your followers are going to be online. This way, you can maximize the views of each tweet that you send out.
Social media networks have opened up new ways to communicate. However, it is still no different from emails, text messaging, and phone calls in terms of purpose. In a similar light as the channels we’ve mentioned, social media makes it convenient for people to connect. Therefore, it makes for a perfect platform for customer care efforts.
As you’ll see below, many companies are now utilizing social media to resolve customer issues. So much so that there is now an extensive selection of customer service software that supports social media management. These will allow you to handle social media mentions alongside customer support calls and emails.
Companies are not the only ones that understand the role that social media play in customer care. Consumers also take advantage of the platform’s convenience. Many shoppers expect their favorite brands to have a social media account and, sometimes, even purposely chooses to do business with companies that are active on social media. This goes to show that if you haven’t already been using social media sites such as Twitter for your business, now might be the time to do so.
Of course, it is important to note that using social media for customer service is not all rainbows and unicorns. It has its own set of challenges. For instance, Twitter users want near-instant responses from companies when they have product or service issues, making it challenging to address all customer concerns in a timely manner. Also, there’s a big chunk of people who don’t tag companies when they complain about it online. This means you are only hearing out a small fraction of your customers and are failing to respond to the majority of your followers.
Many social media channels have come and gone over the past years, but the statistics we’ve culled only prove one thing: Twitter isn’t going anywhere anytime soon.
Twitter has changed quite a lot since its inception. It has been renamed from Twttr, modified its logo, added retweeting functions, started supporting images and videos, and even doubled its maximum character count. Now, it is evolving to become an even crucial aspect of everyday life, not just for information sharing but also for business operations.
As you have read from our compilation of Twitter stats and facts, the platform has an increasingly large user base worldwide. It remains one of the most popular social media sites, with millions of people accessing it day in and day out. This makes it ideal for marketing and advertising campaigns, as well as customer service efforts.
However, like with any method of communication, there are ways through which you can optimize your use of Twitter and other social media channels. So, be sure to study best practices that you can apply to make the most of your usage of them. Furthermore, it might help to consider using platforms that will help you manage your social accounts simultaneously. A good lead is this list of tools for social media management.
To sum up our list of Twitter statistics, we hope that you were able to gain a better understanding of what this platform can do and how important its role is for your business. Moreover, through this guide, we hope that you were able to get ideas on how you can leverage Twitter for your company’s operations.
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