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  • 60 Twitter Statistics You Must Know: 2019 Market Share Analysis & Data

60 Twitter Statistics You Must Know: 2019 Market Share Analysis & Data

Category: B2B News

Twitter has earned its spot in almost everybody’s arsenal of social media accounts in the past decade. Even a cursory look at Twitter statistics easily reveals how it has become a staple channel for individuals, brands, news agencies, and top politicians alike. After all, it is one of the most efficient sources of information with users posting their thoughts in only 280 characters or less.

However, how relevant will Twitter be in the coming years both for businesses and individuals? To answer this question, we will be discussing some of the most important Twitter statistics from its market size and user base to tweeting frequencies and business usage. This way, it is easier to understand how you can use the platform to the advantage of your company.

twitter statistics

General Twitter Statistics

Despite its drop in monthly active users, Twitter seems to be doing just fine. They have a steady income and a stellar reputation that puts them alongside other popular social media channels such as Facebook, LinkedIn, and Instagram. In addition, Twitter has consistently exceeded analyst estimates when it comes to their revenue.

  • Twitter market research shows that the platform’s current enterprise value is $24.46 billion. (ycharts, 2019)
  • Twitter reaped a global annual revenue of $3.042 billion in 2018. (MacroTrends, 2019)
  • The annual net income of Twitter for 2018 is $1.2 billion (Statista, 2019)
  • Twitter’s year-on-year revenue growth as of March 2019 is 18.35%. (CSI Market, 2019)
  • Twitter’s quarterly revenue for the 1st quarter of 2019 reached $787 million dollars, a drop from $909 million dollars in Q4 of 2018. (MacroTrends, 2019)

General Twitter statistics

Twitter Revenue Breakdown

Advertising and data licensing play huge roles in Twitter operations. With its extensive user base, the platform is simply a prime spot for brands that want to improve their online presence. It comes as no surprise then that many companies are more than willing to shell out money to publish their promotional materials on the platform.

  • Twitter’s revenue comes largely from advertising. In fact, in the first quarter of 2019, it reached $679 million. (Investopedia, 2019)
  • 14% of Twitter’s revenue is due to data licensing. It totaled $107 million this 2019. (Investopedia, 2019)

Twitter Stock Market Performance

Twitter became public in 2013. Since then, it has been a roller coaster ride for the company with its stock prices fluctuating drastically in the first few years. Recently, however, Twitter has found stability on the stock market as it managed to maintain its value per stock well above the $30 mark in the past months.

  • Twitter has a stock market cap of $28.263 billion. (MacroTrends, 2019)
  • Twitter stock prices are valued at $36.77 per share as of July 2019. (Google, 2019)
  • Analysts predict that Twitter will have a high estimate of $55 per share in the next 12 months. (CNN, 2019)

Twitter User Statistics

As you will see in the Twitter users statistics below, the platform remains popular with millions of people using it actively every month. Be it for work, socialization, or just as a means to pass the time, people of all ages find Twitter a useful tool. Moreover, with its global availability, the platform serves as the perfect channel through which individuals can stay in touch no matter where they are and what timezone they’re in.

These factors are what make it great for businesses. The varied user base allows companies to reach their target audiences in a more efficient and cost-effective manner. In addition, it comes in handy if you want to understand the customers and leads who are following your brand. You can check out these reliable social media monitoring tools to get a better idea of how you can do this.

  • As of the first quarter of 2019, Twitter has 330 million monthly active users. (Statista, 2019)
  • 80% of Twitter users primarily access the platform via mobile devices. (OmniCore Agency, 2018)
  • 24% of American adults use Twitter. (Pew Research Center)
  • 38% of Twitter users fall in the 18-29-year-old age bracket. 26% are 30-49 years old, and 17% are 50-64 years old. (Statista, 2019)
  • Roughly 32% of Twitter users are college-educated. (Pew Research Center, 2019)
  • The top countries in terms of Twitter users are USA (48.65 million), Japan (36.7 million), United Kingdom (14.1 million), Saudi Arabia (9.9 million), and Turkey (8.6 million). (Statista, 2019)

2019 Twitter User Demographics

Countries with the most number of Twitter users (in millions)

United States of America

Japan

United Kingdom

Saudi Arabia

Turkey

Brazil

India

Mexico

Spain

Russia

Source: Statista

Designed by

Twitter Usage Statistics

While Twitter might not be the top choice of social media users, many still use and visit it on a daily basis. So if you are looking to use it as a means to launch your brand, make your advocacies known, or simply connect with colleagues, this platform remains to be an effective channel.

  • More than 500 million tweets are sent every day. (Twitter, 2018)
  • 46% of Twitter users in the US visit the site at least once every day. (Pew Research Center, 2018)
  • Twitter is the 7th most popular social media network in the USA with 22% of adults using it. (Pew Research Center)

Twitter for News

Less is more when it comes to news content. That is to say, the more succinct your content the more effectively you will be able to get your message across. This is why many social media users turn to Twitter for their daily dose of information instead of other channels. With its 280-character count limit, Twitter allows users to ensure that they won’t have to read through long articles in order to stay informed. This comes especially handy for people who only have time to catch up on news during their commute or their coffee break.

  • 68% of American adults prefer getting their news on social media. (Pew Research Center, 2018)
  • 12% of Americans get their news from Twitter. (Pew Research Center, 2018)
  • Almost 9 in 10 Twitter users use the platform to be alerted to breaking news. (American Press Institute)
  • 73% of individuals using Twitter for their news fix follow individual journalists and commentators while 62% follow institutional accounts. (American Press Institute)

Twitter for Business

With the advent of eCommerce and the increasing use of social media worldwide, Twitter has become more than a means to connect and stay up-to-date on the latest developments. Nowadays, as you can see from the Twitter statistics for businesses we’ve compiled, many users also find that the platform is the best way to learn more about and engage the brands they are interested in.

Entrepreneurs can take advantage of this by simply using Twitter to inform customers about their brand and what they have to offer. Use it to provide them with updates on promos or even fun facts about your business that might be necessary for conversion. Moreover, you can use it to interact with customers not only to build a better reputation but also to foster stronger business relations.

  • 93% of Twitter users that follow SMBs have plans to buy from them while 29% are already customers who have previously purchased from the brand. Research Now, 2016)
  • Twitter is increasingly being regarded as the best channel that brands can use for PR. (Levick, 2017)
  • 78% of Twitter users that follow small to medium-sized businesses say they will most likely retweet content from them. (Twitter, 2016)
  • More than half of Twitter users (69%) who follow businesses on the platform have already purchased from the company they are following. (Twitter, 2016)

Twitter for Data Mining

High volume, high-variety data pass through Twitter every single day. This means that by simply having the right tools and skills for data analytics, businesses can easily gain insight into the various aspects of their operations. For starters, it allows them to have a look-see as to the customers’ perception of their branding. Furthermore, it lets them monitor competitors and industry developments without having to conduct extensive researches.

The only problem with using Twitter for data mining is that the amount of retweets on the platform and other second-hand information is too vast that it is difficult to get unique data for your analyses.

  • There are 87,500 people tweeting every minute. (AllAccess, 2019)
  • 473,400 tweets are sent every minute. (Domo, 2018)
  • Only around 65% of the total tweet volume are actual unique mineable content. (Forbes, 2019)

Which Social Media Sites Do U.S. Adults Use Most?

YouTube

Facebook

Instagram

Pinterest

LinkedIn

Snapchat

Twitter

WhatsApp

Reddit

Source: Pew Research Center

Designed by

Twitter Advertising & Marketing Statistics

Practically everyone is on social media. So it only makes sense that many businesses utilize social media marketing for lead generation. By advertising on sites such as Twitter, you can increase the chances of being noticed by your target audience at a low cost per engagement rates.

  • Twitter’s advertising revenue for 2018 reached $2.6 billion. (Statista, 2019)
  • Majority of B2B companies (75%) and B2C companies (65%) use Twitter for marketing purposes. (Statista, 2019)
  • The year-on-year cost-per-engagement on Twitter ads have declined by 14% since 2017. (Twitter)
  • Experts have observed a 50% year-on-year increase on Twitter ad engagement between 2017 and 2018. (Twitter)

Twitter advertising and marketing statistics

Impact of Twitter Advertising

The fast pace of modernity has shortened our attention span significantly. Consequently, this made it nearly impossible for brands to generate leads by relying solely on print ads and tv commercials. By using Twitter, you can provide your leads and existing customers with short bursts of information that require little to no effort to read, making it easier to yield sales.

  • Twitter data reveals that consumers are 31% more likely to recall information that they saw on Twitter as opposed to regular online browsing. (U.S. Nielsen Brand Effect, 2018)
  • Purchase intent increases by 2.7 times when consumers are exposed to tweets from companies. (Annalect, 2016)
  • Once consumers are exposed to tweets about a product from both the brand and influencers, purchase intent increases by 5.2 times. (Annalect, 2016)
  • While majority of consumers (56%) rely on their friends for product recommendations, 49% say they depend on influencer recommendations on Twitter. (Annalect, 2016)
  • 40% of consumers follow their favorite brands on Twitter. (Annalect, 2016)
  • Tweets positively impact the brand perception of SMBs, with 75% of users having better association with the company after following and consuming their Twitter posts. (Twitter, 2016)

Maximizing Tweets

Twitter is a place where clarity and brevity reigns supreme. It’s not enough to tweet on a daily basis to keep your brand’s account as active as possible. You need to be strategic in terms of what you write about, what elements you put in a tweet, and how you construct your tweet. This way, you can make sure that you are standing out.

  • Twitter video stats show that tweets with videos have a retweet rate that is six times higher than tweets with photos and three times higher than tweets with GIFs. (Twitter)
  • Tweets with images added to it can reap 150% more retweets. (Buffer)
  • Twitter ads are more effective than TV advertisements during live events by 11%. (Twitter, 2018)
  • Using Twitter in-stream video ads can boost brand ad recall by 70%, increase brand recall by 28%, and boost purchase intent by 6%. (U.S. Nielsen Brand Effect, 2018)
  • Tweets with only 1 hashtag in its content are 69% more likely to be retweeted. (Postcron, 2018)
  • Direct message campaigns are 300% more effective than email campaigns in terms of click rate. (Postcron, 2018)

Timing Your Tweets

Timing is everything for marketing and advertising campaigns. So, just as you would pay attention to creating seasonal content or event-related tweets, you should also study when you should be posting your tweets—not just according to the month or the day but by the exact time.

This is because tweets have a very short lifespan. It only has a matter of minutes to be seen and retweeted by your target audience before new tweets pile on top of it. With that said, you need to have a clear idea of when the majority of your followers are going to be online. This way, you can maximize the views of each tweet that you send out.

  • Nearly 50% of Twitter users reside in the Eastern time zone. (Twitter Tools and Tips)
  • The best time to post on Twitter for B2B marketers is between 9 AM and 4 PM EST on Mondays and Thursdays because most users are online at that time. (, 2018)
  • Having a tweeting frequency of 1 to 4 tweets per hour can yield better click-through rates. (Hootsuite, 2018)
  • A tweet only takes 18 minutes to reach audiences before being buried in new tweets. (Hootsuite, 2018)

Twitter Customer Service Statistics

Social media networks have opened up new ways to communicate. However, it is still no different from emails, text messaging, and phone calls in terms of purpose. In a similar light as the channels we’ve mentioned, social media makes it convenient for people to connect with each other. Therefore, it makes for a perfect platform for customer care efforts.

As you’ll see below, many companies are now utilizing social media in order to resolve customer issues. So much so that there is now an extensive selection of customer service software that support social media management. These will allow you to handle social media mentions alongside customer support calls and emails.

  • Majority of SMBs (85%) that use Twitter find the platform essential for delivering customer support. (Twitter)
  • Resolving customer issues via social media channels only costs 1/6 of the amount needed for a call center interaction. (Go-Globe, 2017)
  • Businesses that utilize Twitter for social care have experienced a 19% increase in customer satisfaction. (Forbes, 2016)

Twitter Customer Service Statistics

Demand for Customer Service via Twitter

Businesses are not the only ones that understand the role that social media plays in customer care. Consumers also take advantage of the platform’s convenience. In fact, many shoppers expect their favorite brands to have a social media account and, sometimes, even purposely chooses to do business with companies that are active on social media. This goes to show that if you haven’t already been using social media sites such as Twitter for your business, now might be the time to do so.

  • 1 in 3 individuals prefer utilizing social media for customer care than phone calls or emails. (Social Media Today, 2017)
  • Customers get a response from businesses on social media only 50% of the time. (Edison Research, 2018)
  • 63% of consumers expect companies to use social media for customer service efforts. (Smart Insights, 2017)
  • 90% of social media users have utilized their platform of choice as a means to get in touch with a brand. (Smart Insights, 2017)

Challenges of Using Twitter for Customer Service

Of course, it is important to note that using social media for customer service is not all rainbows and unicorns. It has its own set of challenges. For instance, Twitter users want near-instant responses from companies when they have product or service issues, making it difficult to address all customer concerns in a timely manner. In addition, there’s a big chunk of people who don’t tag companies when they complain about it online. This means you are really only hearing out a small fraction of your customers and are failing to respond to the majority of your followers.

  • Only 3% of tweets regarding customer service problems actually tag the company’s official Twitter page. (Edison Research, 2018)
  • Failing to respond to tweets can cause a 43% decrease in customer advocacy. (Edison Research, 2018)
  • Over 70% of Twitter users expect brands to interact with them on the platform. More than half of these users expect a response within an hour. (Search Engine Watch)

What Do These Twitter Facts Mean for Your Business?

Many social media channels have come and gone over the past years but the statistics we’ve culled only prove one thing: Twitter isn’t going anywhere anytime soon.

Twitter has changed quite a lot since its inception. It has been renamed from Twttr, modified its logo, added retweeting functions, started supporting images and videos, and even doubled their maximum character count. Now, it is evolving to become an even crucial aspect of everyday life not just for information sharing but also for business operations.

As you have read from our compilation of Twitter stats and facts, the platform has an increasingly large user base worldwide. It remains as one of the most popular social media sites with millions of people accessing it day in and day out. This makes it ideal for marketing and advertising campaigns as well as customer service efforts.

However, like with any method of communication, there are ways through which you can optimize your use of Twitter and other social media channels. So, be sure to study best practices that you can apply to make the most of your usage of them. Furthermore, it might help to consider using platforms that will help you manage your social accounts simultaneously. A good lead is this list of best social media management software tools.

To sum up our list of Twitter statistics, we hope that you were able to gain a better understanding of what this platform can do and how important its role is for your business. Moreover, through this guide, we hope that you were able to get ideas on how you can leverage Twitter for your company’s operations.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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