From explainer videos to social videos, there is a video type for every business and every marketing goal. So whether you want to increase brand awareness, drive traffic to your website, or boost sales, there is a video that can help you achieve your objectives. But not every kind of video will work. To create a compelling video, you need to understand the different videos you can use.
Are you struggling to come up with ideas for marketing your business? You are not alone. With so many options available, it isn’t easy to know where to start. Luckily, video is a magic tool to help you reach your target audience and achieve your marketing goals.
Read on to learn more about the different videos you can use to market your business.
10 Different Videos To Market Your Business
The vast majority of businesses these days use video as a primary way to communicate with customers and potential new customers. For marketing with video, the medium is endless. It would work perfectly on your website if you created videos just one minute long.
You can also create hour-long videos that are fit for an educational conference or a webinar. You can create animated videos, whiteboard videos, and explainer videos. A video of you talking or a video of a talking dog can also do wonders. It is just up to you.
1. Introductory Videos
These videos introduce your business to potential customers and explain what you do.
These types of videos are great for getting potential customers interested in your business. They should be short and to the point and give viewers a general overview or brief of what your business does.
2. Product Demonstration Videos
These videos show customers how your products or services can benefit them. They should be clear and concise and show your products in action. Showcase your products and highlight their features and benefits.
For example, watch the below video where they use animation effects to show the benefits.
Meet Airtable (You have to embed that video in the live post)
3. Customer Testimonial Videos
These videos feature satisfied customers talking about their experience with your products or service. Share positive feedback from happy customers to build trust and credibility.
Instead of standard testimonial videos where customers come and talk in front of the camera, you can have a testimonial template where you tell your audience the happy points stated by them about your products or services.
4. Company Culture Videos
A company culture video that captures the personality and soul of a company. This can include how employees interact with one another, the type of office space they work in, the people that work for the company, the way the company operates, and the overall feeling of the company.
These videos are compelling because they can create a strong bond between your business and your customers, which is what every business wants. The best way to build a strong bond is to show some personality.
5. Social Media Videos
The length and type of social media video will depend on the social media network. People on Twitter want to read sweet and short tweets but ignore long videos.
That is why you must create a headline that grabs the audience’s attention and makes them watch your video. Whereas, on Facebook and Instagram, people would watch long content videos only when they are exciting and fun.
You can leverage your videos on different platforms to achieve your desired marketing goals.
With an online video editor, you can create and edit professional-quality videos quickly and easily for your social media platforms. Plus, there are plenty of features to make your videos stand out from the rest. The best way to market your business through social media is by creating quality, engaging content that will capture attention and convert leads into customers.
6. Live Streaming Videos
Live streaming is the new big thing that is taking social media by storm. It is becoming increasingly popular on YouTube, Facebook, and Instagram. It is a new way of communicating with your audience that is entirely different and almost impossible to ignore.
Source: Statista
7. Onboarding Videos
There is a lot of debate about onboarding videos and whether it is worth doing. Some people think creating a video to educate your customers about how to use your business is a total waste of time. But, if you think of onboarding videos to educate, connect, and build rapport with your customers, it becomes a no-brainer. Because in the long run, what’s the point of having a business if you don’t have customers?
8. Expert Interview Videos
Expert Interview Videos, a popular video marketing strategy, is exactly what it sounds like: using an expert’s product, service, or knowledge to help market your business.
For example, if you are an e-commerce store, you might interview a fashion designer or business owner who creates a particular product you sell.
You can use these videos in various places, but they are most effective when placed on your website or other websites that are likely to attract your target audience.
If you are new to this, watch these tips on how to get the most out of expert interviews.
How to get the most out of expert interviews. Five tips to help you succeed (You have to embed that video in the live post)
9. Sales Presentation Videos
Sales presentations are also called sales videos or product videos. A simple message and call to action are what sales videos should have. Sales videos are a great way to educate and persuade customers to purchase a product they might not have considered. Sales videos are also a great way to increase brand awareness and help increase traffic to your site.
10. Brainstorming Videos
Brainstorming videos are short, 2-minute videos that spark ideas for future projects or business plans. Several brainstorming videos have become viral, and businesses have even used them to get the creative juices flowing for their projects. One of the most well-known is a video by Google Search Central in which they brainstormed where they see Google 10 years from now (On March 27, 2013).
You do not necessarily have to present brainstorming videos inculcating only your business ideas. Instead, you can discuss another realm of business operations of the same industry with your in-house team, turning the discussion into an informative podcast like in this video. Try to ask the intriguing speaker questions, so the audience does not feel bland while watching it. Audiences should take away strong points after watching these kinds of videos.
How to Use Different Videos to Market Your Business?
There is no denying the effectiveness of video as a marketing strategy. But how can you use video to market your business?
There are several ways to use video to market your business.
- Video can create brand awareness, generate quality leads, nurture prospects, and close deals by using them on the website and YouTube.
- You can use video on your website, social media, email marketing campaigns, and paid advertising.
- You can even use video to create product demonstrations and instructional content.
- You can use videos to engage people in a meeting or while giving a presentation.
Benefits of Using Different Kinds of Video To Market Your Business
In the past, a business would have to shell out thousands of dollars to make a video. But thanks to technology, anyone can make a video with an online video editor and distribute it anywhere.
They can market your business, tell a story, or even sell an idea. Videos can increase business conversion rates by up to 80%. And they can be made quickly and easily, which means you can make more videos and get more views on your videos.
You ought to create videos when you have a website because owning a website is similar to running a physical store. Maintain a clean storefront and an eye-catching signpost to draw consumers to your business. A well-designed website is equivalent to a friendly storefront.
Your website needs to be created in such a way that it attracts the right audience and influences them to decide in your company’s favor. You must market your company through videos to accomplish that. You can use video marketing as a one-time force of magnetism to help you stand out to potential clients.
Conclusion
A well-executed video marketing campaign comprising different videos can do wonders for a business. Video marketing is an incredible means all businesses should use to reach their target audiences. When used correctly, video marketing can help businesses increase brand awareness, build customer trust, optimize conversion rates, and boost their overall sales.
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