Suddenly, the popular creative outlet activity turned into something more: blogging is no longer just for fun. It became a profitable endeavor that business marketers employ to increase their traffic and talk about their products, etc. How much impact do business blogs bring to those who take the time and effort to make them? We put together a number of business blogging statistics that will answer that question.
Not to spoil our own content, but the numbers presented below are quite staggering. In fact, it’ll become apparent in a minute why your brand must take action to create a successful blog marketing strategy. That’s because blogging has now become a staple of business marketing. To know more, carry on reading.
Let’s first lay a little foundation for our post here. The statistics presented below show how much viewership blogs have. The list also presents how blogs fare compared to other online activities. Are they winning? Find out.
As mentioned before, blogging is no longer exclusive for hobbyists. Businesses have been already investing resources to generate good blogs. But how many of the companies out there use business blogs. Well, it’s near impossible to make an accurate count of them all. But this set of statistics will provide you with a good idea:
Source: Umassd 2016Designed by
For businesses, marketing is the main activity in which blogging belongs. It’s not surprising since through blog posts, they can spread the word about their products and services. For most of them, blogging is a great extension to the marketing tools they are already using. The question would be: do they effectively do it? Is blogging actually doing their bottom line any good? This business blogs 2019 statistics, together with the stats from previous years, will show how much this activity affects profits:
Blogging is a helpful tool for boosting SEO quality. That’s because the content within could be viewed by search engines as a relevant answer to a customer’s question. But, by how much? The statistics below will give you an idea:
The impressive numbers mean that those who are more adept handling SEO software in tandem with blogging stand to benefit more.
At the heart of business blogging motive is the increase in the generated leads. That’s why companies invest in good blog software because they know it’s profitable in the long run. The following statistics cements the notion of getting more customers through blog posts:
We’ve now established how a blog is useful for a business. However, just any post won’t do. According to HubSpot, 43% of blog readers say that they skim blog posts. And that’s not a good thing, therefore, something has to be done. You can start with the optimization of your posts by following these 3 trends in blogging. Aside from that, you must learn more about the topic. So, here are some statistics that’ll provide you insight into what’s needed for a business blog to be good.
Quality of Content
Eye-catching Headlines & Intros
Good Blog Name & URL
Social Media Shares & Follows
Source: GrowthBadgerDesigned by
To cut to the chase, yes. Blogging today has become a platform that accommodates millions of readers each day. This is the reason why business blogs are in the prime position to promote products, services, etc. Companies can also simply give tips about a certain topic, and then promote their products and services afterward.
However, it’s now harder to make it to the first few pages of search results because of various reasons. For instance, the sheer number of blogs that exist makes competition really tight. Another thing is that the smarter algorithm used today will render most of the fake SEO techniques useless.
However, the statistics presented in the article implies that business blogs even today can still give lots of benefits. It’s up to you to find ways to improve your work and your connection. You can read tips about writing personal finance blogs, marketing blogs, product blogs, and other business blogs to widen your understanding. Make sure that the blog software you’re planning to use is a good match for your company. You can even read a business blog that will teach you how to make a better business blog.
Beyond blogging and into marketing in general, you might want to consult this digital marketing statistics to add more substance to your blogs.
A good addition is this special mobile marketing statistics to add more punch to your delivery and reach more audience.
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