• Home
  • B2B News
  • 45 Essential Business Blogging Statistics: 2019 Data & Analysis

45 Essential Business Blogging Statistics: 2019 Data & Analysis

Category: B2B News

Suddenly, the popular creative outlet activity turned into something more: blogging is no longer just for fun. It became a profitable endeavor that business marketers employ to increase their traffic and talk about their products, etc. How much impact do business blogs bring to those who take the time and effort to make them? We put together a number of business blogging statistics that will answer that question.

Not to spoil our own content, but the numbers presented below are quite staggering. In fact, it’ll become apparent in a minute why your brand must take action to create a successful blog marketing strategy. That’s because blogging has now become a staple of business marketing. To know more, carry on reading.

business blogging statistics main web image

General Business Blogging Statistics

Let’s first lay a little foundation for our post here. The statistics presented below show how much viewership blogs have. The list also presents how blogs fare compared to other online activities. Are they winning? Find out.

  • 77% of people who uses internet read blogs. (IMPACT)
  • According to the most popular Content Management Software, more than 409 million people view over 22.2 billion blog pages every month. (WordPress)
  • 12 million bloggers publish their works through social networks while 7.7 million use blogging websites. (Writtent)
  • 23% of the overall time spent on internet usage is devoted to blogs or social networks. (Dream Systems Media)
  • By April to July 2018 – the number of Tumblr blog posts reached 162.7 billion. (Statista)
  • American internet users spend 3x more of their time on blogs compared to emails. (HubSpot)
  • S. bloggers are expected to have 31.7 million readerships by 2020. (Statista)
  • 33% of B2B companies are using blogs as part of their marketing strategy. (Inside View)

number of people reading blogs

How many businesses have a blog?

As mentioned before, blogging is no longer exclusive for hobbyists. Businesses have been already investing resources to generate good blogs. But how many of the companies out there use business blogs. Well, it’s near impossible to make an accurate count of them all. But this set of statistics will provide you with a good idea:

  • 66% of marketers in 2017 reported using blogs as their social media post. (Social Media Examiner)
  • 75% of B2B marketers tend to use blogs in the social media platform compared to 61% of B2C marketers. (Social Media Examiner)
  • 81% of business deemed their blogs as “critical,” “important,” or “useful.” (HubSpot)
  • 81% of U.S. consumers online trust the advice and information they get from blogs. (BlogHer)
  • 42% of companies in the Fortune 500 use their blogs for engagement, product promotion, and thought leadership in 2016. (Umassd)

Fortune 500 Companies that Blog







Source: Umassd 2016

Designed by

Are blogs good for marketing?

For businesses, marketing is the main activity in which blogging belongs. It’s not surprising since through blog posts, they can spread the word about their products and services. For most of them, blogging is a great extension to the marketing tools they are already using. The question would be: do they effectively do it? Is blogging actually doing their bottom line any good? This business blogs 2019 statistics, together with the stats from previous years, will show how much this activity affects profits:

  • 53% of marketers use blogs as their top priority in content marketing. (HubSpot)
  • 65% of marketers are planning to increase their use of blogs in 2017. (Social Media Examiner)
  • 49% of B2B marketers consider articles as the most successful type of content for moving possible clients through the sales funnel. (Statista)
  • Marketers who prioritize in making blogs are 13x more likely to achieve an increase in. (HubSpot)
  • Blogs are rated as the 5th most trusted source for online information in terms of accuracy. (HubSpot)
  • 60% of marketers consider blog content creation to be their top priority for inbound marketing. (HubSpot)
  • 37% of marketers believe that blogs are the most essential type of content marketing. (Content Plus)


Blogging is a helpful tool for boosting SEO quality. That’s because the content within could be viewed by search engines as a relevant answer to a customer’s question. But, by how much? The statistics below will give you an idea:

  • Blogging companies receive a 97% increase in links for their website. (HubSpot)
  • Companies with blogs generate 55 percent more website visits than companies without blogs. (HubSpot)
  • 6% – the close rate of SEO leads. This is substantially higher than the 1.7% close rate of outbound links. (Search Engine Journal)
  • Businesses that blog over 20 times each month experience the most return in terms of traffic and leads. (HubSpot)
  • 434% – the increased rate of the indexed page by websites with blogs. (TechClient)
  • After hitting 52 blog posts, an increased traffic rate of up to 77% might be experienced. (Traffic Generation Cafe)

The impressive numbers mean that those who are more adept handling SEO software in tandem with blogging stand to benefit more.

Leads Generation

At the heart of business blogging motive is the increase in the generated leads. That’s why companies invest in good blog software because they know it’s profitable in the long run. The following statistics cements the notion of getting more customers through blog posts:

  • B2B marketers that blog gain 67% more leads than those who don’t. (InsideView)
  • 69% of companies say that their success regarding lead generation is thanks to their blogging campaign. (HubSpot)
  • 47% of potential buyers read about 3-5 pieces of blog content before engaging with a sales representative. (Demand Gen Report)
  • 80% of companies that use blogs for their marketing strategy said they acquired customers from their blogging efforts. (HubSpot)
  • B2B companies that blog for over 4 times each week receive the biggest improvement in traffic and leads. (PWB)
  • $150 – $350 – the average cost per lead. Bigger companies pay higher for each lead. (HubSpot)
  • 600% – the increase in conversion rates of companies that implement content marketing compared to those who don’t. (Content Marketing Institute)
  • 57% of blogging companies have acquired customers through their blog. (HubSpot)

buyers who read reviews before buying

What makes a good business blog?

We’ve now established how a blog is useful for a business. However, just any post won’t do. According to HubSpot, 43% of blog readers say that they skim blog posts. And that’s not a good thing, therefore, something has to be done. You can start with the optimization of your posts by following these 3 trends in blogging. Aside from that, you must learn more about the topic. So, here are some statistics that’ll provide you insight into what’s needed for a business blog to be good.

  • 36% of readers prefer headlines that are list-based. (ConversionXML)
  • Including images to a blog post increases its view rate by 94%. (com)
  • 94% of people share posts because they think it would help others in some ways. (NYT marketing)
  • 1,140 – 1,285 words – the average word count of contents that are top-ranked in Google. (Searchmetrics)
  • 71% of marketers use visual assets for their content marketing. (Social Media Examiner)
  • 76% of B2B marketers prefer to focus on the quality of content over its quantity. (Content Marketing Institute)
  • 90% of B2B marketers think that “audience relevance” is the must-have attribute of content marketing. (Statista)
  • 3% of the blogging population falls into the age of 21 – 35 years old. They’re also the most active group in the blogging community. (Sysomos)
  • 8 – 12 words and below 80 characters are the best headline length for a blog post (HubSpot)
  • Statistics in a blog post increases its credibility. (Forbes)
  • 49% of bloggers say that spending over 6 hours per post creation shows bigger payoffs. (Responsive Inbound Marketing)

Factors of a successful blog rated 0-10 by bloggers earning over $50k/year in 2019

Quality of Content

Eye-catching Headlines & Intros


Email Subscribers

Good Blog Name & URL

Social Media Shares & Follows

Source: GrowthBadger

Designed by

Is it worth blogging in 2019?

To cut to the chase, yes. Blogging today has become a platform that accommodates millions of readers each day. This is the reason why business blogs are in the prime position to promote products, services, etc. Companies can also simply give tips about a certain topic, and then promote their products and services afterward.

However, it’s now harder to make it to the first few pages of search results because of various reasons. For instance, the sheer number of blogs that exist makes competition really tight. Another thing is that the smarter algorithm used today will render most of the fake SEO techniques useless.

However, the statistics presented in the article implies that business blogs even today can still give lots of benefits. It’s up to you to find ways to improve your work and your connection. You can read tips about writing personal finance blogs, marketing blogs, product blogs, and other business blogs to widen your understanding. Make sure that the blog software you’re planning to use is a good match for your company. You can even read a business blog that will teach you how to make a better business blog.

Beyond blogging and into marketing in general, you might want to consult this digital marketing statistics to add more substance to your blogs.

A good addition is this special mobile marketing statistics to add more punch to your delivery and reach more audience.

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.

Related posts

Leave a comment!

Add your comment below.

Be nice. Keep it clean. Stay on topic. No spam.

Back to

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.