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Trello vs. Asana: Comparison Of the Best Project Management Tools
Is Asana better than Trello? Trello is better than Asana if you’re looking for a simple, straightforward project management tool. Trello’s highly visual interface and ready scalability make it an excellent tool for growing teams. But if you’re looking for a platform with more built-in capabilities for more complex projects, Asana is the way to […]
5 Reddit Trends for 2024: Current Predictions You Should Know
Can a website with a simplistic UI comprised of conversations and shared links ever make it big? Reddit is conclusive proof that it can. Since its foundation in 2005, the platform has become one of the biggest social media sites in the world. Naturally, it has also undergone modifications based on the changing demands of […]
Pros and Cons of SEMrush: Analysis of a Top SEO Software
What are the pros and cons of SEMrush? The pros and cons of SEMrush are its comprehensive tools that help analyze site data, discover new keywords, and provide site audits as needed. Because of its robustness, SEMrush comes at a high price. But then again, it may be the only SEO tool you’ll ever need. Running […]
Pros & Cons of DataSite: Analysis of a Top Virtual Data Room Software
What are the pros and cons of DataSite? The pros and cons of DataSite are demonstrated by its efficient, secure virtual data storage. DataSite gives dealmakers granular access to and control on how documents can be shared. DataSite, however, needs to optimize its engine to support more users simultaneously uploading data. Is DataSite your best […]
12 Latest Customer Service Trends & Predictions for 2024
A new version of this article, featuring the latest data and statistics is available. Check out our report on Customer Service Software Trends for 2022/2023. Pandemic or no pandemic, customers expect the best service, and they’re willing to spend more to get it. Businesses that don’t adapt to this market reality are likely to fail. But […]
Asana vs Jira: A Comparison of Popular Project Management Software Solutions
Which is better Asana or Jira? Asana is better than Jira if you are looking for a generic project management platform. It is designed to have an interface similar to social media networks, making it easy to use. However, Jira seems to have the edge if you use an agile methodology. Also, it supports an […]
Pros & Cons of PhoneBurner: Analysis of a Leading Call Center Software
What are the pros and cons of PhoneBurner? The pros and cons of PhoneBurner are demonstrated by its power dialer. It can ring up to 80 numbers in an hour, allowing agents to reach more leads. It has value-added tools and has a built-in CRM, too, though not a full-featured one like dedicated systems. While […]
257 Marketing Statistics You Must See: 2021 Data Analysis & Market Share
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Marketing Statistics for 2022. Like the engine to an airplane, marketing is to a business. Simply put, marketing is indispensable, and forward-thinking companies just cannot do without it. However, as important as it is, the world […]
What Is a Prospect & How’s It Different from a Lead and Opportunity in 2024?
Sales and marketing have come a long way since the conception of the marketing funnel in the 1920s. It’s easy to get confused with all the terminology thrown around as sales teams strategize their next campaigns. If you’ve ever asked yourself, “What is a prospect?” and wondered about the differences between prospects, leads, and opportunities, […]
8 Email Marketing Trends and Predictions for 2024 – A Look into What Lies Ahead
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Email Marketing Software Trends for 2022/2023. Not many people know that email is older than the internet. The very first email was sent by its inventor—in 1971. The internet did not do it until 12 years later. […]
7 Top Virtual Reality Trends & Predictions for 2024 According to Experts
Virtual reality (VR) has gone beyond its gaming and entertainment roots. The most current virtual reality trends show the technology being applied across various industries, including healthcare, education, entertainment, tourism, and business institutions. But more importantly, key players in the industry, especially in the marketing sector, are still exploring ways to tap into the immense […]
11 Best Accounting Software for Small Business for 2024 – Trends, New Forecasts & What Lies Beyond?
A new version of this article, featuring the latest data and statistics is available. Check out our report on Accounting Software Trends for 2022/2023. 11 Best Accounting Software for Small Business Freshbooks is often considered to be the best accounting software designed especially for small businesses. The software streamlines billing workflows, tracking billable hours and […]
14 Supply Chain Trends for 2024: New Predictions To Watch Out For
Supply chains are the lifeblood of most, if not all, businesses today. Keeping all supply chain components running as smoothly as possible ensures that your business can provide on-time delivery of products and services, especially with changing consumer demands and supply chain disruptions brought about by the COVID-19 pandemic. Aside from reading up on the […]
6 New Online Shopping Trends & Forecasts for 2024 to Watch Out For
Competitive pricing, ultimate convenience, and fast delivery are fueling the blistering growth of online shopping. For this, many well-known brands have paid the price. Yet the signs show that these new breed of businesses are just starting. Hence it pays to know where these online shopping trends are heading and how the COVID-19 pandemic has […]
11 New Elearning Trends & Predictions for 2024
A new version of this article, featuring the latest data and statistics is available. Check out our report on eLearning Software Trends for 2022/2023. Elearning first sprung to life in the 1990s as a method to augment face-to-face learning. Over the decades, elearning has metamorphosed into a trendy approach that outshines the method it was […]
11 Business Intelligence Trends for 2024: Latest Predictions You Should Be Thinking About
A new version of this article, featuring the latest data and statistics is available. Check out our report on Business Intelligence Software Trends for 2022/2023. There is no doubt, business intelligence (BI) has become an indispensable asset to organizations, big and small. Everyone wants to leverage every bit of available information and extrapolate possible future […]
What Is Omnichannel Marketing & How’s It Different from Multichannel Marketing?
What is omnichannel strategy? Omnichannel strategy is a set of action plans optimizing the capability of a business to sell in the channels where its target customers are. In an omnichannel market environment, what matters is you know where your customers want to buy your products. And you can deliver the goods to them in […]
12 Digital Transformation Trends for 2024: Current Predictions You Should Know
We’re past the point where utilizing the latest technology is confined to big businesses with budgets to spare. The pandemic with its accompanying mandated lockdowns and changes in the demands and requirements of customers and markets are forcing companies to adapt to digital transformation. Put bluntly, those who want to remain in business have to […]
10 Cybersecurity Trends for 2024: Latest Predictions You Should Know
Hackers can expose your personal information or even shut down your entire business operations for any number of hours or days. The growing sophistication of these attacks has led various organizations to clamp down on cyber criminals—the back and forth affair defining the cybersecurity trends we’re experiencing today. Security deficiencies are costing for-profit and nonprofit […]
10 Mobile Marketing Trends for 2021: Current Predictions You Should Be Thinking About
A new version of this article, featuring the latest data and statistics, is available. Check out our report on Mobile Marketing Software Trends for 2022/2023. With COVID-19 upending global industries and causing many to tighten their belts, many are quick to assume that marketing is taking a huge blow. However, based on mobile marketing trends, […]
13 Key Good Customer Service Skills & How to Improve Them
What are the most important customer service skills? The most important customer service skills are the basics of human decency and interaction. It is about being courteous, ethical, having a positive attitude, and being honest. These are stacked with other vital customer service skills like analytical skills, soft skills, and digital skills, among others possessed […]
10 Website Marketing Strategies for Small Business (with Examples)
So, the desire to build an influential and professional online destination for your customers has culminated in a stunning website. That’s one big leap towards carving online visibility for your small business. But, there is no time to rest on your laurels. It’s time to roll up your sleeves and draw effective website marketing strategies […]
What is Multichannel Marketing? Importance, Benefits & Strategy Explained
Why is multichannel marketing important? Multichannel marketing is important because it allows you to reach out to more customers using different channels or a combination thereof. These include email, mobile, websites, social media, and events, among others. Multichannel marketing allows your customers to interact with your brand in a channel that suits them. It’s said […]
Pros and Cons of Fleetsmith: Analysis of a Mobile Device Management Software
What are the pros and cons of Fleetsmith? The pros and cons of Fleetsmith are demonstrated in its ability to manage all Apple devices in your fleet and ensure each one has the latest version of its apps and software. It affords you visibility across company-authorized devices. Clearly, it only supports Apple devices, so you […]
11 CRM Trends for 2024: Top Predictions to Watch Out For
A new version of this article, featuring the latest data and statistics, is available. Check out our report on CRM Software Trends for 2022/2023. These days, having the best products and services isn’t enough to ensure business profitability. Building relationships with customers to foster loyalty and retention, for instance, can significantly influence your bottom line. […]
14 Video Marketing Trends for 2024: Latest Forecasts You Should Be Thinking About
Over the years, we’ve seen video marketing trends evolve from 30-second ads and viral videos to vlogs and live videos. Moreover, new technologies have paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and shoppable videos. The only question now is: how do you incorporate these new video marketing tactics […]
8 Generation Z Trends & Predictions for 2024ーA Look Into What’s Next
Gen Zers are taking over Millennials as a leading market segment. Researchers spent years decoding Millennial behavior, whose technology-driven behavior transformed industries, entire economies, cultures, as well as our environment. Now, it’s time for the spotlight to shine on the newest stars, the first generation of truly digital natives. The latest Generation Z trends show […]
10 Recruitment Trends for 2024: Latest Predictions You Should Be Thinking About
Recent technological advancements and the ongoing COVID-19 pandemic are forcing the modern workplace to evolve. From shifts in recruiting expectations to AI-powered hiring, disruptive recruitment trends continue to emerge. Are you prepared to succeed in competing for today’s best talent? Below are ten global recruitment trends businesses and HR professionals should be aware of in […]
Hyperlocal Marketing Guide: Definition, Strategies & Tools
What is hyperlocal marketing? Hyperlocal marketing is a type of highly-targeted approach to marketing products and services to a specific location or niche. Used by small firms and big corporations alike, it can be implemented by creating special products for local markets. Today, successful firms use both offline and online techniques for hyperlocal marketing like […]
15 Latest Blog Trends & Predictions for 2024 – A Look Into What’s Next Ahead
The latest blog trends are still closely tied to how search engines direct readers to find useful content. In short, content creators and business bloggers have to develop an editorial plan and integrate SEO into that plan. Nothing new there … except: now, you have plenty of analytics tools to make data-driven decisions to target […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]