Articles in B2B News

What Is Business Analytics? Definition, Importance & Examples

What is business analytics? Business analytics is a process used by companies to measure their business performance. Insights provided by business analytics help solve present and future problems. It’s a significant tool that aids in driving the efficiency, productivity, and ROI of organizations. Every day, most businesses create a massive […]

8 Amazon Trends for 2020: Top Forecasts & A Look into What’s Next

There is nothing bigger in ecommerce than Amazon today. One shake and the whole world feels the repercussion. If you’re active selling online, keeping up with Amazon trends is not an option: it’s downright compulsory. It doesn’t matter if you do marketing, retail or music. Bezos has his fingers in […]

Pros & Cons of Verified Reviews: Analysis of a Top Feedback & Reviews Management Software

What are the pros and cons of Verified Reviews? The pros and cons of Verified Reviews are built around the application’s ability to collate feedback from your customers and/or clients while boosting your visibility to prospective ones. It has flexible plans, including a free trial, depending on your company’s needs. […]

What is Fintech? Examples of Types, Products & Regulations

What is fintech? Fintech is the term that describes the group of new financial technologies designed to enhance and automate the use and delivery of financial services. It is changing how we save, borrow, and invest money by making digital financial transactions easier and simpler, without the need for a […]

Basic Social Media Analytics Guide: Definition, Metrics, Tools & Examples

Why is social media analytics important? Social media analytics is important because it helps in developing a successful social media marketing strategy. It also enables you to track your progress throughout a given time. With the right social media analytics tools, you will be able to see what’s generating results […]

17 Branding Trends for 2020: Latest Predictions to Watch Out For

Branding—it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers. So, how will you create a solid brand identity that will capture the attention […]

78 Hiring Statistics You Must Read: 2019 & 2020 Data Analysis & Market Share

The future of recruitment and hiring may be rosy after all. Candidate hiring continues to evolve. Changes to the process are now focused on making job hunting much easier. Hiring statistics show that new tech will bring about changes in candidate recruitment. New talent acquisition methods will influence the way […]

52 Cold Calling Statistics You Must Learn: 2019 & 2020 Challenges & Data Analysis

Time and again we’ve heard experts say “Cold calling is dead” and that inbound is where the money is. However, is this really the case? After all, with omnichannel being a go-to strategy for sales professionals, utilizing calls is a must. To help you find out whether or not cold […]

10 Latest Logo Trends & Forecasts for 2020 You Should Be Thinking About

Logo transition can be as drastic as Newton sitting under an apple tree to just an apple fruit with a bite. That is a true story by the way, based on Apple Inc. Brands themselves are changing so it’s not surprising that logo trends follow suit. Pretty much any company […]

Small Business Financing Tips for Startups: 10 Methods To Get Funds Without a Loan

As an entrepreneur, the hopes of turning your great idea into a viable enterprise rest mainly on finding small business financing. Simply put, you need money to start a business. This is the harsh reality of the business world. Whether its sourcing raw materials, hiring new staff or renting office […]

Agile vs. Scrum Difference Explained: When to Use Each Methodology

What is the difference between scrum and agile? The difference between scrum and agile methodology is that all scrum processes are agile, but agile isn’t always scrum. In project management, agile is a methodology that prioritizes flexibility and freedom in building a product. Scrum is a type of agile implementation, […]

10 Restaurant Trends for 2020: Top Forecasts & What Lies Beyond?

Restaurants have always played host to numerous major life events. From the simplest dinners to the grandest of weddings, people hold celebrations in these festive venues. This makes restaurant trends important to everyone. Beyond providing food and drink, restaurants play a crucial role in the lives of people. They help […]

10 IoT Trends for 2020: Latest Predictions According To Experts

The Internet of Things (IoT) debuted as a much-hyped futuristic technology. It is now a reality that has become both a social and technological wonder. The latest IoT trends can attest to this fact. It is now used with data analytics software and artificial intelligence. These integrations help businesses improve […]

What Is Affiliate Marketing and How Does It Work for Beginners?

What is affiliate marketing? Affiliate marketing is a marketing model where a business rewards a partner or an affiliate with a share of a sale that an affiliate brought using their own marketing efforts. It consists of the vendor, platform, seller and customer all working together to sell a product. […]

12 Workplace Trends for 2020: New Predictions & What Lies Beyond?

The modern workplace is constantly evolving. With it, the way we hire and retain top talent is facing a slew of era-defining changes. Besides, the work environment is under siege by economic changes, technological developments, automation, and globalization. To keep up with these changes, business leaders must rise to the […]

8 Current Facebook Trends & Forecasts for 2020 You Should Be Thinking About

Despite the onset of new players, Facebook continues to grow. Thus its sustained popularity among marketers. And the platform’s growth is the most notable of all Facebook trends. But the company’s constant improvement of the system through updates, new tools, and improvements are also worth noting as it makes Facebook […]

11 Social Media Trends for 2020: Latest Predictions You Should Be Thinking About

Social media is perhaps the ultimate equalizer among businesses in the modern age. For starters, it serves as a platform through which large enterprises can make themselves more approachable to customers. At the same time, it has leveled the playing field for small businesses when it comes to marketing. This […]

36 Key Online Payments Statistics: 2019 & 2020 Market Share & Data Analysis

The sector for online payments is arguably one of the most dynamic markets in the financial industry. The industry has evolved so fast that the projection into its future is purely enthralling. Technology has driven change in the payment space, sweeping past cards, cheques, and cash, into a new era […]

10 Future Ecommerce Trends & Forecasts for 2020 – A Look Into What’s Next

The ecommerce train has undergone great changes since the first online stores set up shop back in the 90s. The most notable of all ecommerce trends to date is the rate at which the sector has been growing. Today, ecommerce is valued at around $2 trillion. Never before has retail […]

11 Big Data Trends for 2020: Current Predictions You Should Know

Big data and analytics (BDA) is a crucial resource for public and private enterprises nowadays. Thanks in large part to the evolution of cloud software, organizations can now track and analyze volumes of business data in real-time and make the necessary adjustments to their business processes accordingly. As the industry […]

10 Future Retail Trends & Forecasts for 2020 – A Look Into What’s Next

2019 comes at a time when the retail industry has just enjoyed a record-breaking holiday buying season at the end of 2018. Past the holidays and changes in consumer behavior, however, may either be a boon or an obstacle, depending on how quickly the retailer can adapt. Whatever the case, […]

Top Career Trends that Will Matter Most in 2020

The nature of work has been in a state of constant flux over the past decades. Automation, digital platforms, applicant tracking, and other technological innovations are changing jobs and businesses alike. Understanding the most critical career trends in the next 10 years can help employees and employers move forward. We’ve […]

14 Graphic Design Trends for 2020: Future Predictions To Watch Out For

Graphic design is about more than just brand identity since it delivers benefits that transcend visual appearances. Good graphics empower brands to educate, inform, or persuade audiences through imagery, color, typography, and form. However, the graphic design world is a constantly evolving landscape exemplified by rapidly changing design styles. This […]

5 Twitter Trends for 2020: Latest Predictions According To Experts

What are the Twitter trends that businesses should be aware of? We’ll provide you the answers to these and more with our analysis of Twitter trends. In this article, we’ll explore the directions of Twitter as well as present and predicted developments and what they mean for your business. An […]

97 Transportation Industry Statistics You Can’t Ignore: 2019 & 2020 Market Share & Data Analysis

Lately, the disruptive forces of technology and turbulent economic times have made it difficult for businesses in the transport and logistics industry to thrive. The industry is morphing into an intricate space, not just for LSPs and other industry stakeholders but also for business in general. Because of this, it’s […]

Guide to Great Social Media Customer Service (+ tips and examples)

Patience used to be a virtue. Now, it’s just a memory of a not-so-distant past. We now live in a world where people want everything done quickly. When people need something, they want it ASAP. As the pace of change further accelerates, people’s tolerance to wait tends to drop as well. Just […]

Direct Mail Marketing Guide: Strategy, Cost, Examples & Why It Still Works

For entrepreneurs, the promise of new marketing technologies is tempting as they prove effective in connecting with the right audiences in a much quicker fashion. But for romantics, the traditional mail still has some advantages over modern tools. Let’s face it, some of us still find writing letters more intimate […]

What Is UX? A Complete Design Guide on Principles & Best Practices

What is UX? UX stands for user experience which is the total sensory, affective, and perceptive experience of a customer with a product or service. Experts emphasize good UX design for the creation and curation of brand touchpoints that create value and great experiences for customers. Where is UX when […]

14 Digital Marketing Trends for 2020: Latest Forecasts to Watch Out For

It used to be simple to get digital mileage. Publish cute YouTube videos. Pay for advertising. Get bloggers to talk about you. Get a Facebook PPC. Boom, you go viral. But the game has since changed. The platforms, technologies, user behavior, consumer expectations, business models … they all have evolved […]

9 Latest Customer Support Trends & Predictions for 2020 and Beyond

You need to up your customer support game and you need to do it now. Consumers’ expectations of customer service have reached new heights. This resulted in organizations to either heeding the call or risk business failure. Consumers have also been putting greater stock in customer service. And as we […]