Why Mid-Sized Tech Companies Should Go All-In on Public Cloud

With the introduction of cloud computing as the latest and certainly one of the most efficient technological advancements came the ever-growing interest from companies of all sizes. Up until recently, companies had to rely on their own personal IT infrastructure to grow their business. This included obtaining hardware, such as user PCs, servers, storage and network equipment, as well as adequate software to support the hardware. In general, this was a big-time investment that could potentially cost a company a lot of money and the infrastructure required constant maintenance and upkeep.

However, public cloud solutions offer businesses a way to centralize their IT infrastructure in the cloud and use it as a service. Infrastructure as a service (IaaS) is a cloud computing model that offers visualization of computer components over the Internet. That means that a cloud provider hosts all infrastructure components in their data centers and offers customers access over WAN (Wide Area Network).

This solution eliminates the need for procuring extra hardware and software. Instead, businesses can use cloud provider’s resources for business operations and pay for it via monthly or annual subscriptions. That way, business don’t have to worry about implementing and maintaining their own IT infrastructure and can focus on developing their business, which improves efficiency and productivity. Here are a few reasons why mid-sized tech companies should go all-in on the public cloud.

1. Improved security

One of the biggest concerns revolving around cloud solutions is security and data protection. Many business owners are not sure whether they should allow their data to be stored and safeguarded outside the company’s premises and whether the cloud provider will be able to protect that data adequately. However, over the years, cloud providers have made an excellent effort to provide sufficient security measures and lay those concerns to rest.

Every company that uses the cloud infrastructure has hardware entirely dedicated for purpose of storing their data. Moreover, cloud providers have implemented security measures, such as anti-virus, anti-malware software, firewalls and both intrusion detection and prevention systems in place to protect data against cyberattacks. Also, their on-site data centers are protected from physical breaches. Companies can rest assured that their data is safe with cloud providers and that they no longer have to worry about implementing in-house security measures.

2. Cost-effectiveness

One of the most appealing features of using cloud solutions is the ability to cut costs and save money on procuring equipment. As mentioned before, providers host their own IT-cloud infrastructure and provide it to companies over the Internet. The scale of hardware you use is based on your business needs. With the advent of cloud computing, managed IT services have expanded to include cloud service such as IaaS, PaaS and SaaS. Mid-sized companies can opt for a model that suits them best and pay exactly for what they’re using.

For instance, if your business requires infrastructure to support 500 employees, a public provider will supply with an infrastructure model that will suit your business needs. The cost of that service will be based on the usage of services each month or year, unless you decide to change the resources. In addition, a cloud host will provide detailed billing for any other service you may choose, such as load balancing, failover clustering, monitoring and other. That way you can choose what you need for your business operations and also accurately calculate the costs so that it aligns with your budget.

3. Excellent scalability

The feature that made cloud computing the most popular is definitely scalability. The ability to supply additional recourses to business on-demand has made cloud solutions highly sought-after. Nowadays, businesses need to adapt to market shifts and their customers’ needs and demands in order to stay relevant and competitive. In most cases, those adaptations require business expansions that demand additional infrastructure resources. Before the cloud made everything simple, companies had to quickly obtain additional hardware, software and even employees.

Now, you simply make a request for additional resources and they are almost instantly made available to you. Software applications are already available at your IT-cloud solution so you can expand hardware needs without having to invest heavily. This means that you can scale your team as much as you wish, while your cloud provider easily matches the hardware requirements. The only difference is that your subscription will increase depending on the additional resources used. However, this allows businesses to keep up with market demands and meet their customer’s’ expectations quickly and efficiently.

4. Better performance

Cloud solutions allow companies to add or remove virtual servers to suit their business needs. This is extremely beneficial when you need to improve business performance. Moreover, you no longer need to purchase physical servers with hardware that can match significant virtualization. Instead, you can boost your cloud-based virtual servers by distributing resources from other servers. All of that can be accomplished in a matter of minutes. This is a great way to improve performance when needed, without having to ask for additional resources from your cloud provider.

Moreover, in today’s competitive market businesses have to change their pace drastically on moment’s notice to adapt their strategies and campaigns to the latest trends. Cloud offers a way to process data in real-time and any relevant information gathered from this data has to be processed as fast as possible in order to gain advantage on the market. That’s where the ability to quickly implement additional servers or boost one’s CPU or RAM can be of vital importance for business success.

5. Data backup and recovery

Cloud solutions also offer businesses a way to back up their data, replicate it and restore it in case of a disaster. Business-related information and data backups can be safely stored in the on-premise servers located at the cloud host data centers. However, if companies wish to ensure their data will be instantly available for recovery in case of failure, they have an opportunity to replicate all information to another server or another location. Also, many cloud solutions offer a way to connect storage area networks (SAN) to public cloud solutions in order to improve redundancy and data recovery.

For companies that prefer using hybrid solutions, where a part of their infrastructure is located in-house while the other part is in cloud, these data replications can be of great assistance. If you need to conduct repairs on your physical server, you can simply relocate its resources and operations to the cloud without any downtime. Also in case of a data loss, data stored in an off-site SAN can be replicated and ready for recovery in no time.

6. Other cloud services

Aside from infrastructure, cloud hosts provide additional services, such as platform as a service (PaaS) and software as a service (SaaS). PaaS allows you to create a unique business environment located in the cloud, which helps you develop, manage and run applications, without having to build infrastructure yourself. Cloud providers supply your company with required storage, servers, operating systems, middleware, as well as other services that help you develop consumer apps or in-house business software.

Also, SaaS allows businesses to eliminate the need for software or application installation on their in-house hardware and purchasing licenses for each device separately. Instead, software is made available in the cloud and companies can obtain it via subscriptions. Once procured, software can be used on any number of devices. This is great for businesses that employ remote workers who need access to company’s software while away from the office.

Cloud solutions can greatly improve work efficiency of any mid-sized tech company, by allowing them to utilize infrastructure and software that requires no physical hardware implementation or hefty investments. That’s why it’s a good idea to go all-in with the public cloud and improve effectiveness and productivity within your organization.

Oscar Waterworth – a digital nomad, writer and senior editor at BizzmarkBlog. By working with product development teams for nearly a decade now, he has gained a great deal of insight on remote team management and project operations in the startup sphere.

Category: B2B News

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