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Top 3 eCommerce Software: Comparison of BigCommerce, Wix, and Vend

Category: B2B News
What is the best eCommerce software?

The best eCommerce software is BigCommerce for its all-in-one approach to online store management. It is equipped with everything from warehouse management and marketing to payment processing and analytics so you can run your e-store in one convenient interface. What’s more, it has its own website builder, SEO tools, and catalog management tools so you can create your eCommerce business from scratch.

Virtual stores have grown in popularity over the years and it seems it’s not stopping anytime soon. In fact, eCommerce is one of the most profitable industries in the modern age as it is expected to rake in $4.5 trillion in global sales by 2021. With the widespread availability of the internet and the convenience of eCommerce, it is no wonder that 67% of millennial consumers prefer online shopping.

If you want to capitalize on this customer demand for online shopping, a good place to start is by getting to know the top 3 eCommerce software on the market: BigCommerce, Wix, and Vend. We analyzed these three products according to their key functionalities, flexibility, supported payment options, and value for money. This way, it is easier for you to pinpoint which platform is a good fit for your business.

top ecommerce platforms

What are the top 3 eCommerce platforms?

Remaining competitive in today’s business landscape goes beyond offering quality products and services. It requires you to fully understand the demands of modern consumers and have the ability to meet them. One such demand, as we previously mentioned, is the convenience of online shopping.

While brick-and-mortar is still widely preferred, plenty of consumers like the idea of being able to shop from the comfort of their homes. In fact, according to the 2018 Omnichannel Buying Report, there are those who prefer purchasing from online stores (45%), Amazon (78%), eBay (34%), Facebook (11%), and Instagram (6%).

Source: 2018 Omnichannel Buying Report

This is why it is crucial now more than ever to invest in eCommerce software platforms. Some of the most well-known of which are BigCommerce, Wix, and Vend.

These three platforms have gained popularity among first-time online sellers and professional eCommerce business owners alike. This is primarily because of their complete backend and frontend features as well as their easy setup. In addition to those, these three software solutions have enjoyed steady growth over the past few years, allowing them to expand their reach and further develop their eCommerce functionalities.

BigCommerce raised a $64 million funding last year for its effort to develop new technologies. Meanwhile, Wix’s revenue has grown to about $604 million in 2018. Vend is no different having raised $9 million from investors in order to develop their product further just 6 years after they launched their company. Recently, the New Zealand Herald even reported that Vend is expanding its workforce to cater to its growing client database.

With these data, you can rest assured of the reliability of these products. However, as an entrepreneur, you know better than to take these information at face value. By reading this article, you should be able to get a closer look at the capabilities of these top 3 eCommerce software tools. This way, you know exactly what you’re spending your top dollar on.

If you are unsure yet of what you are looking for in a platform, you might want to take check out this what is eCommerce software guide first. This should help you get a better grasp of what features you should be looking for as you browse.

Top 3 eCommerce Software Solutions

1. BigCommerce

BigCommerce is an all-in-one eCommerce platform created for small businesses, wholesalers, and enterprises. It is equipped with everything you need to create and run your virtual store ranging from website builders and marketing tools to inventory tracking and order processing. It can even support multiple currencies and payment methods for more convenient transactions.

Aside from its powerful set of eCommerce functionalities, BigCommerce is that it does not skimp on supplementary features. For example, it comes with its own content management system and social media management suite to help you curate your marketing strategies. It also comes with reporting and analytics tools to help you monitor the performance of your online shop. In case that’s not enough, it has RESTful API capabilities that make it highly extensible.

Lastly, BigCommerce allows you to consolidate your online selling efforts by allowing you to manage your eBay, Instagram, and Facebook Marketplace account straight from the platform.

Should you be interested in this platform, you can easily sign up for BigCommerce free trial here. This should give you a better idea of the product’s capabilities.


This award is given to the best product in our eCommerce software category. It highlights its superior quality and underlines the fact that it's a leader on the market.

Bigcommerce won our Best eCommerce Software of 2018

Our score
User satisfaction

BigCommerce dashboard example

Key Features of BigCommerce

  • Website Builder
  • Out-of-the-Box Themes
  • Shipping and Fulfillment Management
  • Marketing Functionalities
  • Inventory Management
  • Conversion Optimization
  • Reporting and Analytics
  • Multiple Payment Gateway Support
  • Shopping Cart Integration
  • Social Media Integration

2. Wix

Wix is popularly known as a no-fuss website builder but many businesses also utilize it for its robust eCommerce suite. With this at your disposal, you can build attractive eStores and manage your product catalogs without the need for extensive technical know-how. Simply choose from their available templates and modify them to your liking or use its intuitive drag-and-drop editor to make one from scratch.

Aside from allowing you to make fully functional online stores, Wix also provides you with the tools you need to manage them. For starters, it allows you to create custom checkout pages, add shopping cart functionalities, track inventory, and manage shipping. The platform allows you to process payments with 0% commission via credit cards, PayPal, or other payment gateways. Moreover, like BigCommerce, this tool also comes with API access for extensibility.

To top it all off, Wix comes with an Artificial Design Intelligence (ADI) tool that simplifies the online store creation process. It simply asks you about your business and applies your answers to create a unique website.

Wix is free to use, however, the eCommerce suite is a paid feature. If you’d like to test out the platform for yourself, be sure to sign up for Wix free trial here.


This award is given to the best product in our Shopping Cart Software category. It highlights its superior quality and underlines the fact that it's a leader on the market.

Wix won our Best Shopping Cart Software Award for Q1 2018

Our score
User satisfaction

Wix dashboard example

Key Features of Wix

  • Website Builder
  • Product Catalog Management
  • Custom Checkout Pages
  • Search Engine Optimization
  • Extensive Selection of Templates
  • Inventory Management
  • Order Tracking and Shipping Management
  • Multiple Payment Gateway Support
  • Shopping Cart Integration
  • Email Marketing Integration

3. What is Vend?

Vend is point-of-sale and retail management platform created for both online and brick-and-mortar businesses. However, like Wix, this platform also comes with its own best-in-class eCommerce module. With this, you can design your online store, load it with your products, and start accepting orders from your customers.

In addition to giving you essential eCommerce functionalities, Vend also comes with a sophisticated inventory management system. This lets you create specific categories for your products as well as bundle certain products for promotions. Other notable features that set it apart from other platforms is its customer management tool and built-in payment processing.

As Vend is first and foremost a POS system, it allows you to streamline your sales data. It not only processes payments but also documents all of your transactions and automatically syncs them to your database for better recordkeeping.

For more information about how this platform can help you with your eCommerce requirements, simply sign up for Vend free trial here. This should give you a better idea of what it has to offer.

Vend dashboard example

Key Features of Vend

  • POS system
  • Website Editor
  • Order Fulfillment
  • Product Catalog Management
  • Inventory Management
  • Built-In Payment Processing
  • Customer Management
  • Reporting and Analytics
  • Centralized Transaction Database
  • Mobile-Ready Interface

eCommerce Features

BigCommerce offers an extensive set of eCommerce functionalities for different industries.

Wix, BigCommerce, and Vend all offer the essential eCommerce functionalities: online store creation, inventory management, order management, and payment processing. Their only difference lies in the specialized features that they have to offer. So, the finding which is the best eCommerce software for your business really depends on what kind of tools you’ll be needing.

If you want an all-in-one tool that can accommodate digital, physical, and service-based products, BigCommerce is perhaps the ideal option for you. Aside from the basic tools needed to manage your eCommerce business, it also comes with built-in marketing, merchandising, and social media management features for lead generation and customer retention. Furthermore, the platform is built to integrate with online marketplaces so you can manage all of your accounts in a centralized hub.

However, BigCommerce’s extensive list of features is also its downside. If you are new to using these types of platforms, you will find that BigCommerce can be overwhelming to learn. What’s more, there is a good chance that you won’t be able to maximize all of its functionalities. Meaning, you will be paying for a lot of features that you might not even need.

On the other hand, if you are looking for a straightforward platform that you can learn in minutes, Wix might be a better option. It offers minimal yet robust eCommerce tools that not only include online store building and payment processing but also shopping cart functionalities and advertising options. In case you want to extend its functionalities, you can simply find the integrations you need from their Market App.

Lastly, if you are looking for an eCommerce platform that will allow you to focus on customer management at the same time, you should consider Vend for your business. Aside from the essential eCommerce tools, this platform prides itself on providing robust customer management capabilities. It allows you to keep tabs on client interactions like a CRM so that you can provide a more hands-on approach to customer service. It also has tools that support loyalty programs so you can take better care of your repeat customers.

Templates and Design

Wix has a massive selection of online store templates and designs to help you come up with a unique eCommerce site.

All three products provide high-quality templates and online store designs that can easily attract customers as well as make their shopping experience as seamless as possible. However, among our top solutions, Wix offers a more design-oriented approach so you can expect a wider variety of templates and better flexibility when it comes to customization.

Wix has over 500 themes for different industries that you can customize according to your branding. This way, you can ensure that you are making a unique website or online store for your business. It also has a drag-and-drop interface that makes it easy to navigate even for tech-averse users. Furthermore, it leverages AI functionalities that can help you build your site according to your preferences.

Coming a close second is BigCommerce. As a sales-focused platform with only 60 templates in its selection of designs, it doesn’t have nearly as many themes as Wix. However, it makes up for this by providing a variety of industry-specific templates. For example, retail stores for clothing often have product zoom features. Another great thing about BigCommerce is that it has a WYSIWYG editor similar to Wix so customization shouldn’t be a problem.

As for Vend, the platform comes with a basic builder that lets you format the structure and appearance of your online store. As you start, you will be given a default theme but if you want something a little more unique, you will have to choose from their paid themes or hire a designer to create a custom theme that you can upload to the builder. This makes it a little more of a hassle to work with in terms of online store creation.

Supported Payment Options

BigCommerce can support a wide variety of payment gateways for your convenience.

Having a variety of payment options allows you to accommodate more customers. Luckily, BigCommerce, Wix, and Vend all support different types of payment gateways and service providers. Moreover, these three platforms allow you to process payments with zero transaction fees so you can keep all your profits.

Of the three, BigCommerce offers the most extensive selection of payment processes. It currently supports over 40 types of payment gateways and digital wallets. This includes country-specific gateways which are great for international businesses.

Meanwhile, Wix offers more than 15 payment gateways that include popular providers such as PayPal, Stripe, and Square. The platform also comes with its own payment processing suite that lets you accept credit cards, manual payments, and mobile payments.

Lastly, we have Vend. It definitely has a more limited selection of payment gateways compared to the other two but it still supports major providers such a PayPal. It also has a built-in payment processing system that won’t require you to use a payment gateway like Wix.

Customer Support

Wix offers great customer support via phone, email, live chat, and even social media.

No matter how sophisticated an eCommerce platform may be, there is still a good chance that you will encounter problems as you use it. This can involve technical glitches, issues with integrations, or even difficulties with template modification. If you want to resolve them as quickly as possible, you will definitely need quality customer support.

When it comes to this aspect, BigCommerce, Wix, and Vend are pretty much similar. They may all offer 24/7 support via phone, email, and live chat. The vendors also offer knowledge bases where they can get access to FAQs and tutorials to resolve the issues on their own. Moreover, they provide customer training options so that users can maximize their platforms.

However, Wix and Vend might have a slight advantage over BigCommerce as the two solutions also provide support over social media. This makes them more accessible compared to the latter.


Vend can support different third-party integrations.

As with anything in life, there is no such thing as a perfect SaaS solution. There will always be a need to use supplementary software to fully reinforce the entirety of your operations. This is why integration support is important.

In this regard, BigCommerce and Wix have a clear advantage. Both platforms offer massive app marketplaces containing a selection of over 200 native and third-party applications. All you will have to do is choose from the tools and add-ons you require from their selection and integrate it into your system so you can streamline your operations. Some of the most popular systems they can support are Salesforce, Google, Zendesk, and Facebook.

Vend falls behind in this category as it integrates with fewer third-party platforms compared to the two. Do note, however, that it does support popular business systems that you may already be using for your operations. So, the limited integration options might not be a problem after all. Among the platforms it can support are Xero, Shopify, QuickBooks, and PayPal.


BigCommerce offers pricing plans that give you great value for your money.

When it comes to pricing, all three products generally offer good value for your money. However, if we were to pick which one is the most cost-effective in the long run, it will have to be BigCommerce. It may have plans ranging from $29.95/month to $249.95/month which are more expensive than Wix’s packages but it is worth it for the number of features you will be getting.

It is even built to scale up or down to your business so that you don’t have to worry about upgrading to a different platform as your company grows. Moreover, the platform allows you to process payments sans additional transaction fees. This way, you get to keep more of your revenue.

Following closely behind is Wix. The platform can be used for free if you want to get a head start on creating your virtual store. As you start running your eCommerce business, you may opt for their eCommerce or VIP plans which are priced at $16.50/month and $24.59/month respectively. This is inclusive of all the eCommerce functionalities, email marketing tools, 20GB of storage space, and unlimited bandwidth.

Lastly, we have Vend. All their plans are inclusive of the complete Vend functionalities and are only priced depending on the number of outlets you have. However, at $119/month to $159/month, this can be pretty steep especially for small businesses. But of course, if budget isn’t an issue, this is still a good platform to invest in as it has a comprehensive feature set.

What is the Best eCommerce Software for Your Company?

As you can see from our comparison, BigCommerce, Wix, and Vend are all more than capable of reinforcing your online store. These top 3 eCommerce software solutions offer comprehensive and intuitive features that are a breeze to utilize. So, you shouldn’t have to worry about steep learning curves. What’s more, all of them have specialized features that target specific needs.

Overall, BigCommerce takes the lead with its end-to-end eCommerce solutions for all business sizes and industries. Compared to the two other products, it has a significant amount of built-in functionalities that cover not only eCommerce but also marketing, content management, and even advertising. Furthermore, it supports multi-channel selling, allowing you to reach more customers as effortlessly as possible. In case you think this platform is for you, be sure to sign up for BigCommerce free trial here.

Wix doesn’t fall too far behind with its unbeatable online store building suite. It is easy-to-use, comes with lots of design options, and it is great if you don’t need too many advanced eCommerce features. In addition, the platform is completely scalable which is great for high-growth businesses.

Lastly, Vend may offer a more limited feature set compared to our two other products but it leads when it comes to customer management. Aside from giving you the tools you need to give your clients a pleasant shopping experience, this tool also documents your customer interactions. This way, it is easier for you to offer a more personable service to all of your leads and customers.

To sum up, we hope that this guide was able to help you find the eCommerce tool you are looking for. In case you feel like none of these software solutions is the right fit for your business, don’t worry. There are plenty more eCommerce software for small business and large enterprises available on the market. You just have to put some extra effort into getting to know the different functionalities of each platform in order to find the best one for you. You can do this by reading more eCommerce software comparisons or even asking the vendor directly about any queries you might have.

Also, you might want to stay up-to-date on the various eCommerce trends as you implement your new platform. This way, you can be sure that you are maximizing it to its fullest potential.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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