70 Intriguing WhatsApp Statistics: 2024 Usage Facts & Insights

Humans, by nature, are social animals. And thanks to technology, we can socialize even if our friends, peers, and family are not in close proximity. Messaging applications have made this possible, and among the first platforms that come to mind is WhatsApp. Currently the largest messaging app in the world, the app is home to billions of users and a bustling business hub. And it looks to extend its dominance in the coming years, with a lot of people stuck at home due to the COVID-19 pandemic.

This article notes down the latest figures on the total WhatsApp revenue and the app’s user base and usage rate. It also sheds light on the effects of the pandemic on the app’s usage. By reading, marketers can find new ways to take advantage of the platform’s reach to go along with their knowledge of the latest trends in social media such as user-generated content and mobile-first posts. Meanwhile, entrepreneurs will learn of the facts that make WhatsApp an effective tool for communication. Individual users can also use the data as fun tidbits for conversations.

General WhatsApp Statistics

WhatsApp is one of the go-to apps for instant messaging around the world owing to its convenient features and simple interface. The latest WhatsApp statistics may not reveal the exact figures, but the app is projected to rake in billions in revenues. After all, it leapfrogged popular apps like Facebook Messenger and WeChat to become the most used messaging platform in the world. Plus, with the number of apps worldwide, WhatsApp is among those with the most downloads.

• WhatsApp has over 2 billion monthly active users (WhatsApp, 2021).
• This accounts for around 33% of the world’s population (DataReportal, 2021).
• As such, WhatsApp is the most-used messaging platform in the world, followed by Facebook Messenger (1.3 billion), WeChat (1.21 billion), QQ (617 million), and Telegram (500 million) (DataReportal, 2021).
• Moreover, WhatsApp is the 3rd most-used social platform, second only to Facebook (2.8 billion) and YouTube (2.29 billion) (Facebook, 2021; DataReportal, 2021).
• Interestingly, WhatsApp gained 759.4 million new users in 2019 alone (Forbes, 2019).
• Although Facebook does not disclose WhatsApp’s financial statements, the app had a revenue potential of $5 billion in 2020, with an average of $4 in revenue per user (Forbes, 2016).
• As for more recent data, Forbes also predicted that WhatsApp could add between $5 and $10 billion to the revenue of its parent company, Facebook (Forbes, 2020).
• Voice and video calls on the platform can support up to 8 participants (WhatsApp, 2020).
• WhatsApp Groups can also accommodate up to 10,000 members (DowPie, 2019).
• The platform harvests the data of each user from nine different sources, including purchases, financial info, and contact info, for app functionality and seven for analytics (Forbes, 2021).
• Furthermore, it experienced a loss of 30% in downloads in January 2021 when it announced that it would give the personal data of users to parent company Facebook (appfigures, 2021).

By Global Downloads

• WhatsApp was the 4th most downloaded mobile app overall in March 2021. It was also the 4th most downloaded app in the Apple App Store and fifth in Google Play (Sensor Tower, 2021).
• In the Apple App Store, WhatsApp was downloaded more than 12 million times in March 2021 with an estimated revenue of $7,000 (Sensor Tower, 2021).
• In addition, as of May 2020, WhatsApp has amassed 5.74 billion in total downloads on Google Play, making it the 4th largest app publisher in the US (42matters, 2020).
• Also, WhatsApp was the 3rd most downloaded app in 2020, behind only TikTok and Facebook. It was 2nd overall in the Google Play Store and 6th in the Apple App Store (appfigures, 2020).

WhatsApp Users by Country

• WhatsApp is available in 180 countries (WhatsApp).
• It is also available in more than 40 languages for iOS users and up to 60 for Android (WhatsApp).
• The country with the most WhatsApp Apple App Store downloads in the fourth quarter of 2020 is the US with 3.56 million downloads. It is followed by Brazil (2.41 million), the UK (2.34 million), India (2.32 million), and Mexico (2.25 million) (Airnow, 2021).
• On the other hand, India is the top downloader from the Google Play Store in the same period with 30.13 million downloads, followed by Indonesia (8.46 million), Brazil (7.28 million), Mexico (7.06 million), and Pakistan (4.13 million). (Airnow, 2021).
• Meanwhile, the country with the highest WhatsApp penetration is Kenya at 97%, followed by South Africa (96%), Nigeria (95%), Argentina (93%), and Malaysia (92%) (Conversocial, 2021).
• As for the country with the most WhatsApp users, India tops the list with 400 million, followed by Brazil with 120 million and the US with 68.1 million (Conversocial, 2021).
• WhatsApp is the most used messaging app in the UK (81%) (Statista, 2020).
• The same goes for Germany (94%) (Statista, 2020).
• However, it is only second in Canada (43%), behind Facebook Messenger (82%) (Statista, 2020).
• And this is also the case in France (61%) where the leader is Facebook Messenger (79%) (Statista, 2020).
• Furthermore, WhatsApp is not the market leader in only 25 countries (Oxygen, 2020).
• The country that registered the largest growth in WhatsApp downloads on the Apple App Store in the last quarter of 2020 is Hong Kong with 117.5%. It is followed by Peru (96.8%), Chile (74%), Argentina (71.3%), and Ecuador (68.3%) (Airnow, 2021).
• Meanwhile, the nation that posted the biggest growth in WhatsApp downloads in the Google Play Store for the same period is India with 68.3%. The second to fifth spots are occupied by Japan (60.8%), Thailand (57.4%), Colombia (43.7%), and New Zealand (40.8%) (Airnow, 2021).

WhatsApp User Demographics

WhatsApp bridges communication gaps caused by distance and the lack of physical presence. This explains its high usage rate across all age brackets. But based on demographics and number of social media users, youngsters are more inclined to use WhatsApp and other social apps. In the US, WhatsApp isn’t the market leader, but it is gradually gaining popularity.

• 54.5% of WhatsApp’s users are male and 45.5% female (DataReportal, 2021).
• Millennials have the largest share of WhatsApp users at 54%, followed by Gen Z (51%), Gen X (48%), and Baby Boomers (36%) (GlobalWebIndex, 2021).
• In addition, 26-35-year-olds represent the largest share of WhatsApp users at 27%, followed by 36-45 (20%), 15-25 (19%), 46-55 (17%), and 56 and older (13%) (AudienceProject, 2020).

User Demographics in the US

• Interestingly, despite its massive user base, WhatsApp is used by only 23% of Americans (Pew Research Center, 2021).
• According to Statista, however, WhatsApp is used by 25% of Americans, just behind Facebook Messenger, which is used by 88% (Statista, 2020).
• Only 19% of teenagers and young adults in the US use WhatsApp (AudienceProject, 2020).
• In the US, in terms of ethnicity, Hispanic Americans have the largest share of WhatsApp users at 46%, followed by African Americans (23%) and Caucasians (16%) (Pew Research Center, 2021).
• Meanwhile, in terms of income, professionals who earn over $75,000 make up the largest share of WhatsApp users at 29%. They are followed by professionals who earn less than $30,000 (23%), those belonging to the $35,000-$49,999 bracket (20%), and members of the workforce who take home $50,000-$74,999 (19%) (Pew Research Center, 2021).
• Additionally, college graduates comprise the largest share of WhatsApp users in terms of educational attainment at 33%. They are followed by high school graduates and those without diplomas (20%) and those who received some college education (16%) (Pew Research Center, 2021).
• Moreover, urban areas have the highest share of WhatsApp users at 28%, followed by suburban (23%) and rural (9%) (Pew Research Center, 2021).

WhatsApp Usage Statistics

WhatsApp is conducive for conversations, whether through text, voice, or video, which explains its remarkably high usage rate. In fact, no less than 100 billion messages are exchanged on the platform per day. What’s more, the rate at which messages are read is much higher than that of email and similar to SMS. This makes WhatsApp ideal for both personal and business communications.

• WhatsApp users spend an average of  38 minutes per day or 19.4 hours per month on the platform (DataReportal, 2021).
• According to a tweet of WhatsApp head Will Cathcart, users exchange an estimated 100 billion messages on the platform per day (Cathcart, 2020).
• Moreover, in the US, a WhatsApp user conducts an average of 143.35 sessions per month (Verto Analytics, 2019).
• With this, 50% of WhatsApp’s user base in the US are daily users; 78% are weekly users; and 91% are monthly users (AudienceProject, 2020).
• On average, a user opens WhatsApp around 23 to 25 times a day (DigitalMarketing.org, 2020).
• As such, 80% of WhatsApp messages are read by recipients within five minutes (Telemedia, 2019).
• In addition, 82% of users leverage the app to keep contact with friends and family, 13% use it to boost their professional network, and 10% use it for entertainment (AudienceProject, 2019).
• 24% of users in the US and the UK use WhatsApp to feel more connected to others (GlobalWebIndex, 2020).
• Alarmingly, 6% of cyberbullying cases occur on WhatsApp, but it’s still a far cry from Facebook’s 77% (ADL, 2020).

WhatsApp Business Statistics

WhatsApp is not limited to personal use. In fact, it has its own modality that facilitates better communications between businesses and their markets—WhatsApp Business. The service is mostly free unless users avail of WhatsApp Business API and respond to customer messages beyond 24 hours. Since WhatsApp Business has been proven to increase sales, it quickly drew millions of users since its inception. And its user base looks to increase even further over time.

• WhatsApp Business has a user base of 50 million (DataReportal, 2021).
• In addition, 40 million users view business catalogs on WhatsApp every month (Facebook, 2020).
• And around 175 million users send messages to business accounts daily (Cathcart, 2021).
• WhatsApp Business was downloaded 17 million times in the Apple App Store in March 2021 with 2.99 million five-star reviews (Sensor Tower, 2021).
• Based on a case study by tyntec on GlobeAir, WhatsApp Business can increase sales by 27% and conversion rates by 20%. It also speeds up customer service by 225% (tyntec).
• Moreover, the messages on WhatsApp Business API carry an open rate of 99%, with users answering over 40% of the messages (Telemedia, 2019).
• While WhatsApp Business is free, WhatsApp Business API comes with a paid model. The monthly fees range from $49 to $499 (Userlike, 2021).
• Furthermore, it has a setup cost of around $1,000 and fees for templated messages, starting with $0.0085 for the first 250,000 messages (Userlike, 2021; Facebook for Developers, 2019).

Historical Data on WhatsApp

WhatsApp wasn’t always the dominant instant messaging platform that it is today. The app was the brainchild of former employees of Yahoo, which had its own messaging platform at the time. Before it was acquired by Facebook, WhatsApp already exhibited remarkable growth. But when it became a Facebook property, it went on to draw over a billion users. The app’s early losses were also easily absorbed given how large Facebook is.

• WhatsApp was founded by two former Yahoo employees, Brian Acton and Jan Koum, in 2009 (Feedough, 2021).
• The app initially received seed funding of $250,000 in October 2009 when Koum convinced five other former Yahoo employees to buy into his vision (Feedough, 2021).
• In 2014, WhatsApp was being sold for $16 billion when Facebook acquired it for $19.6 billion. The total value paid was appraised at $21.8 billion since a part of the payment came in the form of Facebook shares (Investopedia, 2020).
• This was equivalent to 1/10 of Facebook’s market value at the time (Investopedia, 2020).
• Even though the company earned a six-month revenue of $15.9 million in the first half of 2014, WhatsApp still faced a net loss of $232.5 million (Investopedia, 2014).
• Prior to the acquisition, WhatsApp already had 400 million global users in 2014. The number of users reached 1.3 billion by 2017 (CNBC, 2018).
• By February 2020, the number of monthly active users had soared to 2 billion (WhatsApp, 2020).
• WhatsApp Business was launched in January 2018 (TechCrunch, 2018).
• At the end of 2018’s first quarter, WhatsApp Business had more than three million users (VentureBeat, 2018).

Impact of COVID-19 on WhatsApp Usage

WhatsApp was already the global leader even before the pandemic. But when the global lockdowns took place, it stamped its dominance even further. The app posted the highest growth among all social platforms and was even instrumental in stopping the spread of misinformation. Moreover, businesses used the platform to forge and maintain communications with their customers.

• WhatsApp experienced the highest gain in usage during COVID-19 among all social apps (Kantar, 2020).
• WhatsApp users spent 15 billion minutes on voice and video calls at the height of the pandemic in April 2020 (Fortune, 2020).
• In addition, the app experienced a 40% increase in usage during the early stages of the pandemic in March 2020 (TechCrunch, 2020).
• Also, WhatsApp’s usage rate in Spain increased by 76% during the pandemic (Kantar, 2020).
• Moreover, WhatsApp usage by small and medium businesses grew by 132%, 122% for enterprises, and 88% for mid-markets (Zendesk, 2021).
• WhatsApp usage by ecommerce customers shot up by 352% while financial services had 54% more tickets come in from the app (Zendesk, 2021).
• On an encouraging note, WhatsApp managed to reduce the spread of hoax messages related to COVID-19 by 70% (VOI, 2020).

Latest Features on WhatsApp

WhatsApp has rolled out several new features to improve user experience, privacy, and functionality. Here’s an overview of recent updates:

• Disappearing Messages and View Once: WhatsApp introduced disappearing messages, allowing users to send messages that automatically delete after a specified time. The “View Once” feature enables media to disappear after the recipient views it, offering more control over shared content.
• Multi-Device Support: The new multi-device support allows users to link up to four devices without requiring the primary phone to stay connected. This feature benefits those frequently switching between devices, enhancing flexibility and accessibility.
• Enhanced Voice and Video Call Features: WhatsApp has expanded its voice and video call capabilities, supporting up to 32 participants on a call, making it a viable option for small group meetings. The platform has also introduced call links, allowing users to invite others to join a call.
• In-App Polls: WhatsApp recently introduced polls for group chats, enabling a quick and interactive way to gather feedback or make group decisions. This feature adds functionality and boosts engagement within group conversations.
• Improved Privacy Controls: Privacy settings allow users to hide their “Last Seen” and “Online” status from specific contacts. Additionally, users can exit groups silently without notifying other members, giving more privacy in group settings.

Why WhatsApp Statistics Matter

As we have pointed out, WhatsApp is the leading instant messaging platform in the world, with over 2 billion monthly active users and 100 billion messages exchanged daily. In addition, the app is widely used across all age brackets and users spend an average of 38 minutes per day on the platform. The exact WhatsApp revenue may remain a mystery but one can posit that the company isn’t in dire straits in that regard given its large number of business users.

So, why do these things matter? With most marketers and business owners focusing on Facebook and Instagram according to social media statistics, they could be overlooking an effective platform for marketing, promotions, and customer support. It already has a business modality in place that marketers can leverage and business owners can bank on for higher conversions and better customer experience. Furthermore, with messages being read 99% of the time and users opening the app more than 20 times a day, WhatsApp can help get businesses and customers get their points across to their intended recipients.

In a nutshell, the stats clear up any question regarding the app’s mettle as a business and marketing tool. They also give you an idea if WhatsApp’s features and overall performance can help your business reach the desired outcomes, as it has done for a lot of WhatsApp Business users.

In case you want to explore your options, we also have a feature on WhatsApp’s closest competitor, Facebook Messenger. Check out our list of the latest Facebook Messenger statistics.

Key Insights

• Global Reach and Popularity:
  • WhatsApp has over 2 billion monthly active users, making it the most-used messaging platform globally.
  • It is the third most-used social platform, following Facebook and YouTube.
  • The app’s significant penetration in countries like Kenya (97%) and South Africa (96%) highlights its widespread acceptance.
• Demographics and Usage Patterns:
  • The largest share of WhatsApp users are millennials (54%) and those aged 26-35 (27%).
  • Despite its vast user base, only 23% of Americans use WhatsApp, with Hispanic Americans leading the usage at 46%.
  • Users spend an average of 38 minutes per day on the platform, exchanging around 100 billion messages daily.
• Business Utilization:
  • WhatsApp Business has 50 million users, with 40 million viewing business catalogs monthly.
  • Businesses using WhatsApp have seen increased sales by 27% and improved customer service speed by 225%.
  • The platform is highly effective for business communication, with a 99% message open rate.
• Impact of COVID-19:
  • WhatsApp usage increased significantly during the pandemic, with a 40% surge in early stages and a 76% rise in Spain.
  • The app facilitated 15 billion minutes of voice and video calls in April 2020 alone.
  • WhatsApp played a crucial role in reducing the spread of COVID-19 misinformation by 70%.

FAQ

1. What is the user base of WhatsApp? WhatsApp has over 2 billion monthly active users, making it the most popular messaging app in the world.
2. How does WhatsApp compare to other messaging platforms? WhatsApp leads in global usage, surpassing other popular platforms like Facebook Messenger and WeChat in terms of user numbers.
3. Which demographic groups use WhatsApp the most? Millennials and individuals aged 26-35 constitute the largest user base, with significant usage also seen among Gen Z and Gen X.
4. What impact did the COVID-19 pandemic have on WhatsApp usage? The pandemic led to a substantial increase in WhatsApp usage, with a 40% rise during the early stages and higher engagement in several countries.
5. How effective is WhatsApp for business communication? WhatsApp Business has proven highly effective, increasing sales and improving customer service significantly for businesses using the platform.
6. What are the key features of WhatsApp Business? WhatsApp Business includes features like business catalogs, a high message open rate, and various tools for better customer communication.
7. How does WhatsApp handle user data? WhatsApp collects data from multiple sources for functionality and analytics, but faced backlash and a 30% download loss in 2021 due to privacy concerns.
8. What is the revenue potential of WhatsApp? Though exact financials are not disclosed, WhatsApp had a revenue potential of $5 billion in 2020, with projections of adding $5 to $10 billion to Facebook’s revenue.
9. How is WhatsApp downloaded and used globally? WhatsApp is available in 180 countries and more than 40 languages, with India leading in downloads from the Google Play Store.

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By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."