Social media sites are actively used by netizens all over the world to stay updated on the activities of their contacts and friends and to provide details of their personal lives to them. Businesses also use social sites to engage their customers, get feedback on their products and services, and build closer relationships with their fans and followers. Moreover, it is a source of entertainment, a landing page for online stores, and a digital newspaper, especially for monitoring the latest developments on the COVID-19 pandemic.
Among the most popular social networks in the world is Facebook, and for good reason. The site is a complete platform in that it carries all of the aforementioned functionalities. With this, creating dedicated pages for your businesses on Facebook is a must given the astounding mileage it offers, allowing you to tap into large audiences worldwide. Social media teams are tasked to handle a multitude of Facebook pages for their clients, which is easier said than done. For this reason, Facebook Pages Manager has been the go-to social media management software given the way it makes the process faster and simpler.
Facebook Pages Manager happens to be only one of many apps that effectively streamline social media management. In this article, we will navigate all the other worthwhile options in the market. This affords social media managers more options as they find one that suits their work styles better.
Top 10 Alternatives to Facebook Pages Manager
Facebook has been the runaway leader in the social media race since its early days. After all, it predates other major social networks such as Twitter and Instagram, which allowed it to amass a massive following early on. It also amalgamated the best features of previous networks like Friendster and MySpace. As of January 2021, there are about 2.74 billion active users on Facebook. This is more than the user bases of Instagram, Twitter, and Tiktok combined.
With nearly 60% of the internet population on the platform, Facebook has become a medium for businesses and personalities to touch base with their followers. And the latest social media statistics suggest that this is a good idea. A Facebook user, on average, spends 37 minutes on the site per day. And that user is most likely to be within the 25-34 age bracket, which represents a group that earns significant income from their jobs.
Source: Facebook 2021
As such, Facebook has accumulated over 10 million active advertisers. With this many players on the platform, the competition is expectedly stiff between them as they try to gain more ground. Facebook Pages Manager comes as an instrumental tool since it provides analytics and allows users to manage multiple accounts. This allows social media managers to make informed decisions through each post. They also get to recognize the types of posts that gain the most engagement.
Useful as Facebook Pages Manager is, however, there are other tools that can yield similar results and potentially expand the manner in which social media management is streamlined. We gathered 10 that can raise your social media game.
What is Facebook Pages Manager?
Facebook Pages Manager is a mobile application designed to help you manage your Facebook Pages account using your smartphone or tablet. With this app, you can easily share videos and images, submit posts, update your pages, and engage with users. Plus, the app notifies you about page activities, reminders, and tips. You can utilize the page insights to learn what your customers need and demand, and devise methods to fulfill those needs. Plus, you can streamline the app’s interface for your business needs and facilitate simpler page updates. The best part is the app is offered free and you can download it from the Apple App Store and Google Play.
Benefits of Facebook Pages Manager
- The app offers up to 50 pages.
- You can get actionable insights on what your audience wants.
- You can manage multiple page activities simultaneously.
- It keeps you updated on important activities so you don’t miss anything.
- You can schedule your posts and save time.
- You can promote your services and products, and boost your online and local sales.
If you think this app is too basic, don’t be disappointed. We also provide you expert analyses of the top 10 alternatives to Facebook Pages Manager. You can compare their features side by side and decide which one is better suited for your needs.
Top 10 Alternatives to Facebook Pages Manager
1. Hubspot Marketing Hub
Hubspot Marketing Hub is a feature-rich, user-friendly platform built for businesses looking to scale their marketing efforts. This software brings everything under one roof, making it easy to manage your entire marketing strategy from a single dashboard. You can schedule your posts for all the major platforms, track your engagement metrics, and respond to comments – all within its dashboard. Moreover, it can capture leads with forms, popups, and targeted CTAs. If you’re looking for similar software, check out these Hubspot Marketing Hub alternatives.
HubSpot Marketing
Try out HubSpot Marketing with their free trial
Why choose Hubspot Marketing over Facebook Pages Manager?
- Users can create their own workflows and generate, as well as release, their content using Hubspot Marketing.
- The platform includes a pre-built marketing funnel and specific schedules designed for nurturing and evaluating leads.
- Users have the capability to craft static or dynamic HTML messages for a more personalized marketing approach using the software.
- The platform has built-in features for keyword research to make SEO simpler .
Why choose Facebook Pages Manager over Hubspot Marketing?
- The platform is a no-cost tool for engaging with your target audience.
- Facebook Pages Manager allows you to oversee several pages from a single location.
- It lets you get alerts, suggestions, and prompts for different page-related activities.
- The platform provides valuable insights into the requirements and preferences of your audience.
Detailed HubSpot Marketing Review
2. monday.com
monday.com is popular as a project management tool, but this software also packs useful features for social media marketing. For instance, the platform comes with built-in templates for scheduling, so you can easily create monthly schedules for creating and distributing content. Task lists ensure that everyone on the team knows their responsibilities and deadlines. Moreover, the platform makes it more convenient to share progress and plans with stakeholders and clients. Check out monday.com alternatives for software with similar features.
monday.com
Try out monday.com with their free trial
Why choose monday.com over Facebook Pages Manager?
- monday.com lets you manage a wider variety of social media channels, great for teams who handle omnichannel social media strategies.
- The platform comes with built-in templates for managing social media schedules.
- Through the platform, you can create task lists to keep everyone on the team updated of deadlines.
- A communication feed makes it easy to keep clients and stakeholders in the loop.
Why choose Facebook Pages Manager over monday.com?
- Facebook Pages Manager lets you schedule posts to help you save time.
- Through the software, you can manage up to 50 pages from the mobile device of your choice.
- The mobile app’s unified interface lets you post updates, images, and videos as well as track page activity.
- You can also use the app to crosspost content to your Instagram account as Instagram Stories.
Detailed monday.com Review
3. Salesforce Marketing Cloud
Salesforce Marketing Cloud is Salesforce’s marketing platform that allows businesses to take their clients on a personalized journey. Information on customers is unified, with Salesforce Marketing Cloud collecting data from CRM and analytics to present a detailed profile. This information can be easily manipulated with drag-and-drop tools to easily segment users.
Email automation is a breeze using email triggers based on customer behaviors. Push notifications and targeted ads can also be sent automatically based on collected client information. Social media marketing is another strength of Salesforce Marketing Cloud, as it allows businesses to boost digital marketing alongside social listening and analysis. For more good choices, make sure to check our Salesforce Marketing Cloud alternatives list.
Why choose Salesforce Marketing Cloud over Facebook Pages Manager?
- Access top business systems and applications such as Shopify and Workfront.
- It provides you with a powerful marketing digital platform that specializes in creating a tailored journey for clients, complete with a powerful social media marketing tool.
- Take advantage of email triggers based on client behaviors, with push notifications and targeted ads to further boost your interactions.
Why choose Facebook Pages Manager over Saleforce Marketing Cloud?
- It lets you manage multiple page activities at the same time.
- It is free of charge.
- With it, you easily add videos and images to your posts.
- It enables you to promote your products and services, and enhance your local and online sales.
Detailed Salesforce Marketing Cloud Review
4. TweetDeck
We have included TweetDeck in this list of top 10 alternatives to Facebook Pages Manager because it is a free solution that empowers Twitter subscribers to manage unlimited accounts using a single interface. With this app, businesses get real-time engagement, organizing, and tracking capabilities on Twitter. Plus, you can use it to monitor hundreds of Twitter hashtags, searches, lists and more. In addition, you can utilize the customizable dashboards to easily send and receive tweets. TweetDeck can be deployed as a desktop, Chrome, or web app. For these reasons, it is rated as a leading Twitter application. If you want more options, browse these good TweetDeck alternatives here.
Detailed Tweetdeck Review
Why choose TweetDeck over Facebook Pages Manager?
- It is legit because it is an official Twitter app.
- You can efficiently manage your Twitter feeds from anywhere.
- It is a versatile and flexible platform for managing Twitter accounts and features.
- It provides monitoring tools and notification alerts.
Why choose Facebook Pages Manager over TweetDeck?
- You can translate your posts into multiple languages.
- You can create offers and events.
- Engage your readers by boosting your posts.
- Add images and videos to your posts.
5. Hootsuite
Hootsuite is a widely used social media management software platform that enables you to craft and execute effective social media strategies and campaigns. With this system, you can convert your messages and posts into meaningful long-term relationships. The product is utilized by more than 10 million users in greater than 175 countries. The main advantage is you can manage multiple social media accounts in one location. This means you do not have to visit each individual social site or remember a ton of passwords. For more good choices, peruse these viable Hootsuite alternatives here.
Detailed Hootsuite Review
Why choose Hootsuite over Facebook Pages Manager?
- You can manage more than 35 leading social networks.
- You can also connect to many other platforms using third-party applications.
- Manage multiple contributors.
- Make use of social analytics reports.
Why choose Facebook Pages Manager over Hootsuite?
- You can manage up to 50 pages using your tablet or smartphone.
- You can check page activity, share with your readers, and view insights.
- Focus on managing specific pages.
- Write posts and comments and share them easily.
6. Zoho Social
Zoho Social is a smart application that you can use to engage the right social media followers at the right time. You can utilize a single dashboard to collaborate with your team, schedule unlimited posts, track keywords, manage multiple social sites, and monitor revenue gained from your social media marketing campaigns. A big advantage is you can integrate this solution with Zoho CRM. Companies can listen to their audience and engage them in real time. In addition, they can utilize custom as well as pre-built reporting tools to get actionable insights to measure and enhance performance. These reports can be easily shared with team members for effective decisions and collaboration. If you wish to scout for more solutions, take a look at these excellent Zoho Social alternatives here.
Why choose Zoho Social over Facebook Pages Manager?
- You can automate your publishing tasks.
- You can view the percentage of readers who are likely to view a post at any specified time.
- Schedule posts to be published at specified times in different time zones.
- Track what followers are saying about your brand and respond instantly.
Why choose Facebook Pages Manager over Zoho Social?
- You can get notifications on comments, likes, and new followers for each page.
- Share images and videos easily.
- Get access to a filter button.
- Enable admins to manage all their pages from one app.
Detailed Zoho Social Review
7. AgoraPulse
AgoraPulse is an easy-to-use and effective social media moderation and community tool. The advantages are you get flexibility and versatility, as well as top rate customer support from the vendor. With this app, you can easily reach new audiences and build profitable connections with them. Plus, you get high-quality insights that you can utilize to craft and implement effective campaigns. The highlight is you get a range of useful apps to maximize your Facebook presence. If you want more choices, browse these viable AgoraPulse alternatives here.
Detailed Agorapulse Review
Why choose AgoraPulse over Facebook Pages Manager?
- It offers useful tools for content automation and analytics.
- It notifies you about all comments, tweets, and messages that come to your inbox.
- You can reply to, assign, or tag these messages.
- Use the calendar function to visualize all your tweets and posts.
Why choose Facebook Pages Manager over AgoraPulse?
- Admins can easily select from a list of pages and begin posting comments, updates, and images.
- It offers a lot of space for composing posts.
- Makes it simple to add text to uploaded images.
- Notifies you about new activity on your page.
8. Sendible
Sendible is a popular platform for audience engagement, tracking, and analytics. You can use a single dashboard to manage social sites, schedule messages, and measure ROI. With this application, you can involve up to 20 team members and manage up to 360 social media services. Plus, you can utilize the open APIs to connect to any service you want. The best part is the pricing packages are affordable even for businesses with small budgets. On top of that, you can count on expert customer support offered via phone and email. For more good choices, browse these Sendible alternatives here.
Detailed Sendible Review
Why choose Sendible over Facebook Pages Manager?
- It enables simultaneous or scheduled posting across multiple social sites.
- It offers detailed analytics to measure the effectiveness of your posts.
- It is ideal for companies that manage multiple contributors and clients.
- You get 360-degree reputation and brand building and monitoring.
Why choose Facebook Pages Manager over Sendible?
- It is a free app.
- You can filter between hidden posts, the page’s posts, or individual posts from users.
- It is especially helpful if you manage multiple pages.
- You can effortlessly check insights and notifications for each page on the go.
9. Social Studio
Social Studio is part of the Salesforce Marketing Cloud suite and it offers effective social media marketing tools. With this app, businesses can use social media to achieve their marketing, sales, and customer service goals. Social Studio enables enterprises to engage, analyze, and listen to customers at a personal level. Thus, it helps to enhance overall interaction and gives good returns. On top of that, you can benefit from quote-based pricing as the packages are tailored for your specific business needs. If you are not satisfied, check out these excellent Social Studio alternatives here.
Detailed Salesforce Social Studio Review
Why choose Social Studio over Facebook Pages Manager?
- It enables global collaboration.
- It helps in flexible content creation and social publishing.
- It provides pre-built dashboard and reporting templates for social listening.
- You can create and share content in advance across social sites.
Why choose Facebook Pages Manager over Social Studio?
- It offers up to 50 pages.
- It keeps you updated on crucial activities and ensures you don’t miss anything.
- You can translate your content into numerous languages.
- You can check page activity, view insights, and share with your followers.
10. Sprout Social
Sprout Social is a widely used tool that promotes communication between enterprises and people. It streamlines communication between a company and its prospects and customers. The application consists of three main tools for analytics, engagement, and publishing, and together they facilitate effective social communication. Your company can utilize it to create and maintain your community. Plus, you can quickly respond to your followers’ questions and issues to build a closer relationship with them. The best part is you can manage your full social media portfolio with this single application. For more good options, browse these Sprout Social alternatives here.
Detailed Sprout Social Review
Why choose Sprout Social over Facebook Pages Manager?
- It offers tools for social media management, marketing, customer service, and analytics.
- It also provides a social CRM feature.
- You can get authentic feedback and use it to improve your product.
- You can identify and engage with high-value customers.
Why choose Facebook Pages Manager over Sprout Social?
- You can get operable insights on what your readers want.
- You can save time by conveniently scheduling your posts.
- You can create events and offers.
- It enables you to concentrate on managing specific pages.
How can these tools enhance brand consistency across channels?
When managing social media, maintaining a consistent brand image across multiple channels is essential. Here’s how social media management tools can help ensure brand consistency:
- Unified Content Calendar
Most tools, like Hootsuite and Zoho Social, offer a central calendar to plan and schedule posts across multiple platforms. This helps create a cohesive message across channels, ensuring that all posts align with the brand’s tone and style. - Content Templates and Design Consistency
Tools like HubSpot Marketing Hub provide customizable templates for posts, making it easier to maintain a consistent look and feel. This helps ensure that visuals, fonts, and other elements align with the brand guidelines. - Brand Voice and Messaging Templates
Some platforms, like Sprout Social, allow for predefined messaging templates. This ensures that the language used aligns with the brand’s personality, reinforcing consistency in customer interactions. - Approval Workflows for Brand Integrity
Social management tools with team collaboration, such as monday.com, support approval workflows, allowing brand managers to review and approve content before it goes live. This prevents off-brand messaging and ensures adherence to guidelines. - Integrated Analytics for Audience Insights
Consistent branding requires understanding what resonates with your audience. By using analytics from tools like Salesforce Marketing Cloud, social media teams can identify successful messaging, refine future content, and maintain consistent branding that appeals to the target audience.
Choosing an Ideal Facebook Pages Manager Alternative
Many of the aforesaid social media management platforms are built to make the preparation and execution of content calendars quick and easy. But if you look closely at the entries, you would notice that they are different types of software. For instance, Hubspot is a marketing platform while monday.com is mainly used for project management. Meanwhile, Tweetdeck consolidates posts from a singular social media site. These are three different tools designed to address specific sets of needs.
So, in choosing one, you have to determine the areas of your work that need streamlining. Using a marketing tool gives you the flexibility to design your workflow and allows you to leverage the marketing funnel. A project management software consolidates tasks and sets schedules, which makes content creation organized. And social media monitoring software provides visibility to the sentiments of audiences.
If you have trouble picking one, you can deem Hubspot Marketing as a starting point and you can add software from there. The popular marketing tool offers unparalleled flexibility and lets you craft HTML messages tailored to your audience’s preferences.
Should you wish to know more about what marketing platforms can do, you can read our guide on the top 3 marketing software. A lot of insights can be picked up there.
Key Insights
- Versatility and Customization: Different social media management tools cater to various needs. For example, Hubspot Marketing Hub offers comprehensive marketing solutions, while monday.com excels in project management and task scheduling.
- Specialized Platforms: Tools like TweetDeck and Facebook Pages Manager are specialized for managing specific social media platforms (Twitter and Facebook, respectively), providing tailored features for these networks.
- User Engagement: Effective social media management tools, such as Hootsuite and Sprout Social, emphasize user engagement by providing features for interaction, analytics, and customer relationship management.
- Integrated Marketing Strategies: Platforms like Salesforce Marketing Cloud integrate social media management with broader marketing strategies, enhancing the effectiveness of marketing campaigns through detailed customer insights and automation.
- Cost and Accessibility: Facebook Pages Manager is a free tool, making it accessible for businesses with smaller budgets, while other tools may require a subscription but offer advanced features and integrations.
FAQ
- What is Facebook Pages Manager?
Facebook Pages Manager is a mobile application designed to help you manage your Facebook Pages account using your smartphone or tablet. It allows you to post updates, share images and videos, and monitor page activity. - How does Facebook Pages Manager benefit businesses?
The app allows businesses to manage multiple pages, schedule posts, receive notifications about page activities, and access actionable insights about their audience. It is also free to use, making it accessible for businesses of all sizes. - What are some alternatives to Facebook Pages Manager?
Some alternatives include Hubspot Marketing Hub, monday.com, Salesforce Marketing Cloud, TweetDeck, Hootsuite, Zoho Social, AgoraPulse, Sendible, Social Studio, and Sprout Social. These tools offer various features for social media management, marketing automation, and customer engagement. - Why should I consider using Hubspot Marketing Hub over Facebook Pages Manager?
Hubspot Marketing Hub offers comprehensive marketing solutions, including email automation, lead generation, SEO tools, and detailed analytics, which can provide a more integrated marketing strategy compared to Facebook Pages Manager. - Can I use monday.com for social media management?
Yes, monday.com can be used for social media management by creating schedules, task lists, and workflows for content creation and distribution. It also facilitates team collaboration and progress tracking. - What makes Salesforce Marketing Cloud a good alternative?
Salesforce Marketing Cloud provides powerful tools for personalized customer journeys, social media marketing, email automation, and detailed analytics. It integrates well with other Salesforce products, offering a seamless marketing and sales experience. - Is TweetDeck suitable for managing multiple social media platforms?
TweetDeck is specifically designed for managing Twitter accounts. It allows users to manage multiple accounts, monitor hashtags and lists, and schedule tweets, but it does not support other social media platforms. - How does Hootsuite compare to Facebook Pages Manager?
Hootsuite supports management of multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. It offers comprehensive analytics, team collaboration features, and content scheduling, making it a more versatile tool than Facebook Pages Manager. - What features does Zoho Social offer?
Zoho Social provides tools for scheduling posts, tracking keywords, managing multiple social media accounts, and generating detailed reports. It also integrates with Zoho CRM, enhancing its capabilities for customer relationship management. - How can AgoraPulse improve my social media management?
AgoraPulse offers content automation, detailed analytics, inbox management for messages and comments, and a social media calendar. It helps streamline social media management and improve engagement with your audience.
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