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Adam Goldberg

Adam Goldberg

Adam Goldberg is a senior market research analyst and one of the key customer experience technology and CRM pioneers working for the FinancesOnline review team. He has been cooperating with FinancesOnline for over 5 years now. During that time Andrew has analyzed more than 2,000 CRM solutions and he’s well-known for his honest reviews and his unique perspective on challenges and opportunities posed by customer-centric innovation. He’s a strong believer in business process automation and the role it plays in customer data management, conversational intelligence, and customer engagement. His work has been mentioned in many major publications and media sites, including MSN, Springer, TheNextWeb, and CIO.

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Articles published by Adam Goldberg:

11 Best Practices to Make the Most of your CRM Software

11 Best Practices to Make the Most of your CRM Software

How to make the most of your CRM tools? To start with, ensure that your software is under capable hands, take advantage of the opportunities presented by rich sources of data, make sure the data gets in the software database, and that the information and responsibility is well shared within your organization, among other things.
5 Key Components of an Effective Lead Capture Form

5 Key Components of an Effective Lead Capture Form

In the campaign pipeline, we often give more attention to the ad or post and landing page. And why not? The ad or post hooks our prospects while the landing page converts them into leads. Two very important elements. They also greatly contribute to lead conversion form optimization.
What does the HubSpot CRM do? Features and Benefits of a Free CRM Software in 2024

What does the HubSpot CRM do? Features and Benefits of a Free CRM Software in 2024

What does the HubSpot CRM do? CRM platforms are all about customers, and HubSpot CRM excels in empowering businesses to build engaging, enduring relationships with their customers and promote productive conversations with them. This capability in turn helps those businesses improve their revenues using crucial information provided by customer data flowing in from such communication channels […]
Pros and Cons of HubSpot: Are There Any Weaknesses in 2024?

Pros and Cons of HubSpot: Are There Any Weaknesses in 2024?

What are the pros and cons of HubSpot? We looked, but there’s very little if at all that we can say against the applications created by HubSpot. The following thoughts explain why.
Are There Any Limitations To HubSpot Free CRM in 2024?

Are There Any Limitations To HubSpot Free CRM in 2024?

Are there any limitations for HubSpot free CRM? Yes there are limitations for HubSpot CRM, but not in the way that affects its overall value as one might initially think. We may consider the limitation as similar to the sense of premium offerings in the market whose features still fall short of every wish list […]
7 Best Practices To Optimize Your Conversion Forms And Get More Leads

7 Best Practices To Optimize Your Conversion Forms And Get More Leads

How do you optimize conversion forms? Here are 7 best practices to do it. These are proven techniques and are distinct from creating an intuitive website conversion path, which, as should be pointed out, is your broader lead generation goal.
5 Common Mistakes When Choosing CRM Software

5 Common Mistakes When Choosing CRM Software

What are the common mistakes you can make when choosing CRM software? It’s important to know what the pitfalls are, because if you end up with a wrong CRM or one that frustrates you or your team, you probably are guilty of one or more of the following common missteps committed by overeager CRM buyers:
What is the best CRM solution for e-commerce sites?

What is the best CRM solution for e-commerce sites?

What is the best CRM solution for e-commerce sites? The best CRM solution for e-commerce sites is HubSpot CRM. Its commanding free features are tough to beat, besting even some of the other paid solutions on our list. It provides a solid foundation to build your customer-facing apps like marketing, help desk and sales software, […]
Which CRM Should I Choose? Tips On How To Pick The Right Solution For Your Business

Which CRM Should I Choose? Tips On How To Pick The Right Solution For Your Business

Which CRM should I choose? Agility is key to sales and can put your business ahead of the competition. And the most agile CRM solutions today tend to be SaaS or cloud-based and they can adapt to both small business and enterprise needs. That’s why these solutions are also often a varied lot. It’s easy to […]
What is the Purpose of CRM Software In a Business in 2024?

What is the Purpose of CRM Software In a Business in 2024?

What is the purpose of CRM software in a business? Basically, it helps nurture relationships with customers for long-term sales. Although the underlying principle in CRM is not to squeeze out more profits but to make customers happy, which in turn results in product loyalty and more revenues for the business. In this guide, you’ll […]
Salesforce or HubSpot CRM? Comparison of Two Leading CRM Software Solutions

Salesforce or HubSpot CRM? Comparison of Two Leading CRM Software Solutions

Customer relationship management is a key tool in getting leads for your company and increasing your bottom line. But there’s more to CRM than just closing deals. CRM has become a management strategy that very often will ensure a steady growth of your business. It allows you to consolidate sales data and get insights that can […]
A Breakdown of HubSpot CRM Free Features & Limitations in 2024

A Breakdown of HubSpot CRM Free Features & Limitations in 2024

What do you get with free HubSpot? With free HubSpot CRM, you get plenty of tools to improve customer relations and post-sales processes. The software comes with built-in features for managing contacts and leads, tracking deals, and monitoring sales performance. You will also get to enjoy live chat and task management features. One of the […]
What is Campaign Management in Marketing and What Software You Should Use

What is Campaign Management in Marketing and What Software You Should Use

What is campaign management in marketing? It aims to help you create, monitor and measure outcomes of your marketing programs across different paid and organic channels. Campaign management is used for executing marketing strategies and developing a sales direction for optimum profits. The processes and tasks can be automated or streamlined using campaign management software, […]
5 Techniques to Automate Prospecting and Improve Quality of Your Leads and Marketing

5 Techniques to Automate Prospecting and Improve Quality of Your Leads and Marketing

Below, we’re sharing this insider-look to help you automate your prospecting and increase the quality of leads. These strategies will allow you to build a tested framework that qualifies leads from marketing to sales and promises a higher conversion rate. We’ll be discussing the following strategies:
Guía de las Mejores Soluciones de Software CRM Gratis para Considerar en 2024

Guía de las Mejores Soluciones de Software CRM Gratis para Considerar en 2024

Este artículo está actualizado con las soluciones del software leading customer relationship management (CRM) de CURRENT_YEAR para proporcionar a su equipo los últimos sistemas para administrar sus relaciones comerciales de forma gratuita. Los sistemas de software Customer relationship management pueden ayudarle a mantener una relación de calidad con sus clientes. Sin embargo, el presupuesto es […]
¿Qué es el Software CRM? Análisis de las Funciones, Tipos y Precios

¿Qué es el Software CRM? Análisis de las Funciones, Tipos y Precios

¿Qué es el software CRM? La definición corta es que el software CRM es un sistema que le permite fomentar relaciones con clientes y proyecciones para impulsar las ventas o mantener la rentabilidad a largo plazo. También agrega flujos de datos de clientes para aflorar conocimientos que te ayudan a tomar mejores decisiones empresariales. A […]
Best Sales Tools For Salespeople That Will Help Your Team Succeed

Best Sales Tools For Salespeople That Will Help Your Team Succeed

What are the best sales tools to drive your team to more success? In this article, we focus on five essential tools that leverage technology to spur more won deals. They help increase sales velocity, identify promising leads, turns sales pitches into personalized conversations and, generally, shorten the sales cycle. These are:
Freshsales Introduces New Features for 2018: Supercharged Outbound Sales Emails

Freshsales Introduces New Features for 2018: Supercharged Outbound Sales Emails

Right when we thought that one of the leading CRM software solutions Freshsales got as good as it gets, the company announced their launch of a new set of ultra modern sales campaigning functionalities that optimize the power of any team. Your agents will now be able to craft, distribute, and track personalized emails to establish […]
How to Build a Sales Forecast with Templates, Examples and Formulas

How to Build a Sales Forecast with Templates, Examples and Formulas

A sales forecast is a crucial part of managing your business. Without it, you will not be able to properly manage your inventory, control cash flow, or grow your operations. The COVID-19 pandemic has made sales forecasting even more challenging, with unpredictable swings across the board, from the products consumers purchase to what channels they […]
How To 6X Sales Revenue In 12 Months With A Simple Change In Mindset

How To 6X Sales Revenue In 12 Months With A Simple Change In Mindset

In marketing, how you think is more powerful than what you do. And a change in mindset can bring in significant profits. In this article, we’ll show you how a simple change of viewpoint on how you use your sales tools can 6x your revenue in the next 12 months. We’ll explain how using the […]
How To Build A Sales Process That Drives And Improves Growth

How To Build A Sales Process That Drives And Improves Growth

This guide was created and researched by Sebastian Lambert, CEO of FinancesOnline and our company’s guru on SaaS lead generation and growth hacking tactics. Sales process advice given below is based on his extensive experience with the SaaS and B2B market.     What is a sales process? It is a clearly defined series of […]
20 Best Donor Management Software Solutions of 2024

20 Best Donor Management Software Solutions of 2024

What is the best donor management software? The best donor management software is Keela. This all-in-one suite provides visibility into the entire lifecycle of fundraising and donation management. With features for CRM, accounting, enterprise resource planning, inventory management, and membership management, it helps organizations streamline operations and reduce operating costs. Managing fundraising efforts is quite […]
Top 10 Alternatives To DocSend: Leading Sales Proposal Automation Software Solutions

Top 10 Alternatives To DocSend: Leading Sales Proposal Automation Software Solutions

Creating proposals is a time-consuming and tedious process. With today’s fast-paced and technology-driven world, not keeping up with the latest tech innovations for your business can lead to revenue loss and long sales cycles. In fact, 40% of employees in the sales department reveal they face problems with their sales contracting process.
Top 10 Alternatives to Eventbrite: Leading Event Management Software Solutions

Top 10 Alternatives to Eventbrite: Leading Event Management Software Solutions

What is the top alternative to Eventbrite? The top alternative to Eventbrite is Wrike because it offers visually impressive event management templates that let you plan, organize, and delegate tasks so you can execute events, big or small, to fruition. Moreover, with its comprehensive set of tools, it’s easy to track event deliverables and vital […]
What Is Sales Proposal Automation Software? Analysis of Features, Benefits and Pricing

What Is Sales Proposal Automation Software? Analysis of Features, Benefits and Pricing

What is sales proposal automation software? Sales proposal automation software is a solution that streamlines and automates the creation of proposals and presentations in response to RFPs (request for proposals). It may also include preparing quotes and generally other documents that support your offer in bidding and sales pitches.
Top 10 Alternatives to Bloomerang: Comparison of Leading Donor Management Software Solutions

Top 10 Alternatives to Bloomerang: Comparison of Leading Donor Management Software Solutions

Donor management software solutions can be a godsend to nonprofits and charity organizations as they can help to make their work more efficient and productive. In fact, in a recent study, 51% of nonprofits stated they look for software that enhances their efficiency, 15% look for robust features, while 10% said they search for solutions […]
10 Best Event Management Software: Comparison of Popular Tools

10 Best Event Management Software: Comparison of Popular Tools

What is the best event management software? The best event management software is EventMobi. This cloud-based platform lets organizers plan and manage events as well as communicate with everyone involved using just one platform. It comes with networking, notifications, information sharing, and feedback collecting features, all of which can be done via the app. Planners […]
20 Best Appointment Scheduling Tools of 2024: Comparison of Features, Benefits, Pricing

20 Best Appointment Scheduling Tools of 2024: Comparison of Features, Benefits, Pricing

We have updated this article with CURRENT_YEAR most current 20 best appointment scheduling tools for automating your management and monitoring of bookings, appointments, and schedules. Calling to make appointments is a classic pain point that customers do not want to deal with in the digital age. Customers certainly don’t want to waste their precious time […]
Sales To Get Boost from Freshsales CRM’s New Intelligent Workflows Feature

Sales To Get Boost from Freshsales CRM’s New Intelligent Workflows Feature

San​ ​Bruno,​ ​07​ ​September​ ​2017  Leading cloud solution developer Freshworks has launched Intelligent Workflows, a collection of new Freshsales CRM features. It comes with a point-and-click user interface, which is designed to accommodate any sales process via workflow automation. Since its release last year, Freshsales has built quite a following with over 7,000 customers now using […]
What Is Event Management Software? Analysis of Features, Pricing, Types and Benefits

What Is Event Management Software? Analysis of Features, Pricing, Types and Benefits

What is event management software? Event management software, simply put, is a set of business solutions that covers the different aspects of organizing an event, from planning to post-event stages. Some solutions are end-to-end systems that provide tools for the entire event lifecycle, while other apps are focused on specific processes of event organizing, which […]
Pipedrive Adds More Integration to Further Increase Your Sales Potential

Pipedrive Adds More Integration to Further Increase Your Sales Potential

There was a time in the not so distant past when you had to open several applications just to accomplish a simple task. We’ve all been through it, the labyrinthine maze of multi-tasking with different software to come up with a single result. All the work, time, and resources – a gargantuan undertaking – to […]
Optimizing Your Sales Pipeline With The Pipedrive Method

Optimizing Your Sales Pipeline With The Pipedrive Method

You may think a 100% selling rate is a dream. Well, it’s the penultimate goal of every sales person, sales team, and business. It is not impossible but it takes a lot of effort and takes a lot longer to achieve since not every engagement by every sales person with a prospect results in immediate […]
How To Move Your Business Forward with Pipedrive’s Sales Reporting

How To Move Your Business Forward with Pipedrive’s Sales Reporting

It’s the general nature of customers to be discriminating in their purchases. After all, they’re parting with their money but they do so for two reasons as confirmed by statistics – 70% of people make purchases to solve problems while 30% make purchases to gain something. Salespeople probably already know and exploit this. However, the […]
List of 10 Best Sales Software Tools in 2024

List of 10 Best Sales Software Tools in 2024

What is the best sales software tool? The best sales software is HubSpot Sales Hub due to its user-friendly interface, seamless integration with marketing tools, and comprehensive features such as contact management, email tracking, and automation, enabling sales teams to efficiently manage leads and close deals. Its robust analytics and reporting capabilities further enhance performance, […]
List of 10 Best CRM Tools in 2024

List of 10 Best CRM Tools in 2024

What is the best CRM tool? The best CRM software tool is HubSpot CRM, an online solution that streamlines sales processes regardless of what channel they are taking place. It can track and organize every stage of your sales pipeline and can manage an unlimited number of contacts. Moreover, it is a zero-cost software that […]
How To Minimize No-Shows with 10to8 Appointment Scheduling Software

How To Minimize No-Shows with 10to8 Appointment Scheduling Software

Service-based businesses face a huge problem in the form of customer no-shows. No-show happens when a client makes an appointment but does not turn up for it. The average no-show rate is between 10% to 15% in most industries. This means a waste of time and money for small businesses. What can you do to […]
Pros and Cons of OnContact: Analysis Of A Popular CRM Software

Pros and Cons of OnContact: Analysis Of A Popular CRM Software

What is OnContact CRM? It’s a mid-market CRM that comes complete as a package. An end-to-end solution, it supports your sales and marketing, and other teams across the company, throughout the sales cycle. Interestingly, this cloud CRM comes with an on-premise option with annual maintenance. Both deployments have similar features, just different fees.
Pros and Cons of 10to8: Analysis Of A Popular Appointment Scheduling Solution

Pros and Cons of 10to8: Analysis Of A Popular Appointment Scheduling Solution

Scheduling an appointment should never be more complicated than this: the client booking a date, you get notified and the client showing up on due date. But things are more complicated in reality. Miscommunication arises, conflicting schedule is overlooked until it’s too late and that specter of a no-show because someone forgets his calendar. That’s […]
15 Best CRM Software for Enterprises: Analysis of Leading Systems

15 Best CRM Software for Enterprises: Analysis of Leading Systems

What is the best CRM software for enterprises? The best CRM software for enterprises is HubSpot CRM, which is equipped with detailed customer databases, integrations with various communication channels, and robust task management tools. This popular and highly scalable customer relationship platform can help you streamline the customer journey and foster stronger relationships with your […]