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Pros & Cons of Trackier: Analysis of a Leading Affiliate Marketing Software

Category: B2B News
What are the pros and cons of Trackier?

The pros and cons of Trackier lie primarily on the different affiliate marketing tasks you perform on a daily basis. It offers a straightforward, user-friendly interface equipped with essential tools for conversion rate optimization, affiliate tracking, and reporting. Furthermore, it comes with advanced functionalities that include fraud detection and payout management. However, the platform can be a bit expensive and too robust for those with basic affiliate marketing needs.

Tapping influencers and content creators to help you market your products can do wonders for your bottom line. Using this strategy, you can expand your customer base and increase your web traffic. This is why it comes as no surprise that affiliate marketing now makes up 15% of the total revenue of digital media advertising.

Getting a top-of-the-line affiliate marketing software is a sound decision. These will allow you to set up your network, measure the effectiveness of your campaigns, and manage the payouts for your affiliates.

Trackier happens to be one of the most reliable software solutions you can use for affiliate marketing and performance tracking. However, if you aren’t familiar with what it has to offer, it might be difficult to determine how well it will work for your operations. To help you, we will be discussing the pros and cons of Trackier, paying attention to its core features, usability, and affordability. This way, you’ll have all the details you need to gauge if this is the right investment for you.

trackier pros and cons

Marketing in the digital age can be quite tricky. Let’s face it—nowadays, spending money on advertisements simply isn’t enough to boost conversions. What really allows you to capture your target market is having influencers who can vouch for the credibility of your business and the quality of your products and services. This is why affiliate marketing platforms have become one of the go-to tools of brands worldwide.

According to a study by Mediakix, 81% of companies rely on affiliate programs. The reason for this being affiliate marketing increases brand awareness (83%), captures customer attention (81%), and drives conversions (81%) effectively.

Known primarily as a smart performance marketing software, Trackier is equipped with robust affiliate marketing features and campaign automation capabilities. By having this at your disposal, it is much simpler to set up affiliate programs, build strong relationships with publishers, as well as optimize your performance.

Just in case you find that this platform does not fully meet your requirements, you might want to check out other platforms that can cover a wider range of marketing tasks. After all, as we’ve mentioned earlier, there are tons of reliable marketing software for small business and large enterprises that you can choose from.

What is Trackier?


Trackier is a performance marketing platform trusted by marketing agencies, advertising firms, and ad networks worldwide. Equipped with an array of best-in-class campaign automation and conversion rate optimization tools, users can easily enhance their strategies and increase their profit margins.

Using Trackier, businesses can better manage their publisher and advertiser relations. It has a great dashboard where you can automatically alert your affiliates regarding critical status changes. The smart caps feature provided by this platform allows you to set a conversion cap per campaign and publisher to control payouts. It also lets you monitor which conversions are coming from which affiliates.

Moreover, the platform has great custom reporting options that make it easier to track campaign performance in real time. This lets you know where the most clicks come from and when they occur, so you can make small adjustments to your campaign and improve your conversion rate. In addition, with this solution’s mobile-friendliness, you can monitor these metrics on the fly with ease.

If these are not enough, Trackier also comes with advanced affiliate marketing tools such as in-house fraud detection, smart link generation, ad network integration, and two-way API.

Should you want to learn more about what this affiliate marketing system has to offer, you may easily sign up for Trackier free trial here.

Trackier

An award given to products our B2B experts find especially valuable for companies

Trackier won our Expert's Choice Award for 2019

Our score
9.1
User satisfaction
99%

Trackier offers the following fleet management software features:

  • Campaign Automation
  • Ad Fraud Detection
  • Affiliate Link Checker
  • Performance Automation
  • Smart Link System
  • Real-Time Performance Reporting
  • Notification and Publisher Segment
  • Intelligent Conversion Capping System
  • Payout Management
  • Two-Way API

Trackier Pros & Cons

Affiliate Tracking

Trackier not only tracks the performance of your affiliates but also the consistency of your links.

Monitoring the performance of your affiliates is what will help you get a better grasp of how your campaigns are doing. This is also what allows you to optimize your strategies, build better publisher relations, and ensure that you are maximizing your investment.

With Trackier, you get a best-in-class affiliate tracking system that lets you build, analyze, and optimize your campaigns with ease. To start, it comes with a SmartLink monetization tool so you can make sure that no clicks will fall through the cracks. It also has link checkers that lets you make sure that there are no errors when your URL is clicked and it verifies redirect points as well as measures redirect time.

Another nifty thing about Trackier is that it doesn’t simply keep tabs on the conversions of your affiliates. It also gives you the ability to verify whether the conversions are valid.

Campaign Automation and CRO

Similar to other automated affiliate marketing software, Trackier helps you eliminate tedious campaign tasks. It allows you to simply map out your campaign according to your defined rules and workflows and let the platform automatically verify conversions and track progress. What makes it different is that it can sync campaigns from advertisers as well as filter your campaigns depending on different criteria for easier monitoring. Moreover, it allows you to identify profitable opportunities along the way.

In addition to automating all the tedious aspects of affiliate marketing, it also comes with an array of conversion rate optimization features. For starters, it supports CR and click throttling to help you block sub-publishers and publishers if they fail to provide the number of clicks mentioned. It also comes with a whitelist, blacklist history that details not only the names of the publishers but also the reason why they were blocked or whitelisted.

All you will have to do is set a threshold for the optimization process and define what CR values are low or high for your campaign target. After which, Trackier, will automatically act on your rules and send you regular reports and notifications on the results.

Fraud Detection

Trackier’s fraud detection feature lets you verify the validity of conversions.

The success of your affiliate program relies heavily on the honesty of your partner publishers and advertisers. The best way to make sure that you aren’t paying for false conversions is through a strong fraud detection tool.

Trackier, fortunately, comes equipped with an ad fraud verification tool. With this, you can create validation rules that will help you sift which conversions should be approved and which are deemed suspicious. You may block traffic from unrecognized devices and bots, reject conversions via CTIT, and even scan clicks by IP location and browser cookies to prevent click fraud.

With these functionalities at your disposal, you can make sure that you are only paying for valid conversions.

Reporting Options

The key to making effective marketing strategies is having the diligence to not only plan them out thoroughly but also to proactively measure their performance.

With Trackier, you get access to various reporting views, calculations, and visualization options. This way, you can see at a glance the information that you need to optimize your marketing efforts. The following are some of the reports that the platform can create for you:

  • Campaigns Reports
  • Advertiser Reports
  • Publisher Reports
  • Comparison Reports
  • Goals Reports
  • Server Logs
  • CAP Reports

After you create a report, you may then choose from the plethora of customization and filtering options they have to create unique dashboards based on your business requirements and chosen KPIs. Whether you want to focus on unique clicks, rejected conversions, revenue per click, click through rates, or all of the above, this platform can be configured however you want. You even have the option to check your pending payouts and pending revenue which makes budgeting and trend forecasting much easier.

To top it all off, Trackier comes with a save feature that lets you keep a duplicate of particular reports so that you can easily retrieve it later on.

Payout Management

Your affiliates play a crucial role in solidifying your brand’s reputation so it’s only right that you compensate them properly. However, attributing conversions to particular advertisers and publishers as accurately as possible can be quite challenging. This is why you’ll need a good payout management system to go with your affiliate tracking platform.

Luckily, in this aspect, Trackier performs beautifully. The platform automatically tracks your revenue, payout, and profit and makes sure that all of the conversions are attributed correctly. You can even set rates depending on the goals you’ve set for each campaign as well as what type of agreement you have with your affiliates. Furthermore, you can create four different types of payouts using the system: default campaign, publisher-specific, goal geo-specific, and TIER/performance-based.

System Interface

Trackier has a customizable yet straightforward interface that makes it easy to navigate.

Trackier comes with a robust system interface designed for both tech-savvy and tech-averse users. Much like other affiliate marketing systems, the software doesn’t require coding know-how in order to set-up and it has a pretty straightforward navigation that is quite easy to get a grasp of.

What makes its interface really stand out, however, is its high customizability. For starters, the software lets you choose the widgets you need so you only see the tools that you use on a regular basis. It also gives you the option to choose theme colors and perform white-labeling. This way, you can use your own domain and brand logos to completely customize the overall appearance of the platform.

Last but not least, Trackier is also designed for mobility which is great for agile teams. It comes with a native Android application where you can access the panels for admins, publishers, and advertisers. Moreover, it lets you generate campaign links and measure performance on-the-fly. You can even create custom reports on your conversion rate, click rate, and payouts without having to log in via a laptop or computer.

Integrations

If you are looking for a flexible affiliate marketing tool that can easily adapt to your existing workflows, Trackier might be a perfect fit for you. The platform has two-way API capabilities that allow it to integrate with over 100 AdNetworks. This way, you can easily fetch campaigns from other marketing systems and transfer it to the Trackier ecosystem without the need for manual data input.

Trackier also has the capacity to support eCommerce stores for CPS tracking, a variety of mobile attribution software, as well as tag managers. With this, you no longer have to worry about having to open separate systems to perform certain tasks. Just integrate them with Trackier and manage everything in one dashboard.

However, it is best to note that these functionalities are not available if you opt for the software’s Pro Plan. The two-way API function is part of the Agency plan and the Enterprise plan while third-party integrations are only supported via the Enterprise plan.

Pricing Packages

Trackier has flexible pricing plans that are dependent on the number of conversions you make per month.

Trackier offers pricing plans starting from $299/month, making it one of the more expensive affiliate marketing programs on the market. With that said, it might not be ideal for startups and SMBs with limited financial resources and small affiliate networks. Otherwise, the pricing is reasonable for the number of functionalities that you’re getting.

All of these subscription packages can support unlimited users and campaigns as well as perform auto campaign importing, impression tracking, and supports a publisher/advertiser interface. The only difference is that their Pro Plan ($299/month) supports a maximum of 10,000 conversions and their Agency Plan ($499/month) can accommodate up to 40,000 conversions. The latter also offers a slew of more advanced tools such as complete API and smart links.

For larger businesses, Trackier also has a quote-based Enterprise plan. This can support unlimited conversions and even provides you with a dedicated account manager to ensure that you can get the assistance you need when you need it.

These packages are automatically upgraded as soon as your traffic increases. This way, you can save money on extra charges for additional conversions later on. Just be sure to monitor the number of conversions you are processing on a monthly basis so you won’t be shocked once you notice that your billing has gone up.

The only downside to Trackier’s pricing is that it is not inclusive of conveyance fees. This means, all the extra transaction fees once you convert currencies or transfer the money to your bank will be shouldered by their clients.

Customer Support

When it comes to customer service and technical support, Trackier provides its users with pretty much everything they could possibly need. The vendor offers 24/7 online support via email, phone, tickets, and live chat. For those availing their enterprise plan, Trackier also provides technical support via Skype.

They even have an easily accessible knowledge base where you can find FAQs, how-to guides, as well as information on possible technical difficulties you might encounter while using the platform. With this, you can simply search for the data you need rather than waiting for a live agent to help you out.

Another great thing about Trackier’s customer support efforts is that they guide their new clients throughout the onboarding process. You will be given access to their available webinars and you may even schedule live online training and in-person seminars. This way, it is easier for you to maximize your new investment.

Is Trackier the Affiliate Marketing Software for You?

Affiliate marketing software may be just one system from the long list of marketing team productivity tools you can use for your operations. However, the impact it can have on your overall marketing performance can be quite significant. This is why you need to pay special attention to which affiliate program is the best for your operations.

Trackier works great for companies who want a no-fuss software that does not compromise functionality and flexibility. It is easy to learn and navigate, making it ideal even for technically challenged users. Aside from offering all the essential affiliate marketing features, it also equips its users with sophisticated fraud detection tools, link checkers, and payout management systems.

However, it is best to note that Trackier might only be worth considering once you’ve already built a solid customer base and network of affiliates. This is primarily because of its conversion-based pricing scheme. The platform accommodates a minimum of 10,000 conversions per month and offers quite a number of functionalities even for its most basic plan. If you have yet to start an affiliate program, you might find this system a bit overwhelming.

While we’re on the subject of pricing, the platform may also be a little steep as it starts at $299/month exclusive of conveyance fees. That said, it might not be advisable for small companies with limited financial capacities.

To sum up, we hope that through this guide to the pros and cons of Trackier, we were able to shed some light as to what this platform can and can’t do. In case you are interested in further assessing this platform, be sure to sign up for Trackier free trial here.

Of course, do note that it is not enough to simply have the best tools. You should also do your due diligence to make these systems work for you. To help you maximize your investment, it is best that you also check out these marketing software statistics and trends. This should give you an idea about where the industry is headed and what new strategies and best practices you can apply to reinforce your marketing efforts.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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