So, you have a presence on all major social media platforms. Great, that’s no mean feat. Its highly likely that, at first, keeping an active social presence, manually, was a walk in the park. But now your social media user base has expanded, and the pressure to post regularly and more strategically is mounting. Suddenly, social media posting is taking a sizeable amount of your time and attention.
As this happens, the peak times when your audience is most active on different social platforms are constantly shifting. And just like that, it’s becoming increasingly difficult to engage any notable percentage of your audience without proper planning. Fortunately, with the growing demand for better scheduling came a plethora of best-of-breed social media scheduling tools.
In this article, we’ve compiled the top 15 social media scheduling tools. We have paid close attention to their main features, unique attributes, target users, and the price range. The goal is to impart enough information to help you assess the software and pick one that aids your social media operations.
Interestingly, there are 3.2 billion social media users in the world. To put this into perspective, the global population count is approximately 7.7 billion people, and the internet has 4.4 billion users.
This means nearly 42% of people in the world are social media users and 77% of internet users are on social media. From a business standpoint, it would be suicidal to discount the significance of these figures.
Percentage of internet users that are on social media
Percentage of global population that's on social media
Source: EmarsysDesigned by
However, getting the best out of the growing user base boils down to how articulate your social media strategy is. Everything from the way you structure your content to how and when you post. This means that even with the best message, you need to unleash it on social media at peak times to garner positive results.
However, timing your social posts perfectly isn’t a piece of cake. It’s a painstaking process that’s hinged on many factors like the type of business and the social channel used. For long, businesses have relied on the trial and error method to find how and when to post across social networks.
Thankfully, CoSchedule has compiled a report that outlines the best time to post on social media. According to the report, here are the best days to post on different social platforms:
You can read our guide for more information about the best times to post on social media.
Assuming you operate multiple social accounts, then the task at hand is effort-centric. The good news is technology has delivered solutions that make light of this task. If you think your social media scheduling needs some automation, continue scanning through our list of top 15 social media scheduling tools.
HubSpot requires no introduction to social marketers. The vendor has been at the forefront of the innovation of great content management and social media marketing solutions. And now, HubSpot has a social media management tool for marketers and small businesses.
If all you want is less wasted time and increased social marketing ROI, then the Social-inbox by HubSpot is ideally perfect. This solution is offered as one of the core features of the HubSpot Marketing Hub. Primary, the Social-inbox helps you prioritize your social media engagements. It provides features that streamline social media management, allowing you to connect with the audience that matters most to your business.
If you want to investigate the Social-inbox closely you can easily do so when you sign up for HubSpot Marketing Hub here.
HubSpot Social-inbox provides a centralized dashboard for all your social media platforms. As a result, you’ll not need to hop between the major channels to publish content. With the solution, it’s a breeze to manually publish content to Facebook, Twitter, Instagram, and LinkedIn. Better still, it connects your blog to social media accounts. This way, when you publish content on your blog, it’s automatically shared on social media.
Moreover, Social-inbox makes it easy to schedule social content. Not just that. The solution goes a step further by providing insights to help post at the best times. Most importantly, Social-inbox boosts your social visibility, empowering you to remain on top of every interaction, and monitor social mentions with ease.
Price Range: As mentioned earlier, HubSpot Social-inbox is part of the HubSpot Marketing Hub. This means, to use the social media scheduling tool, you need to subscribe to the HubSpot Marketing Hub. The Marketing Hub prices range between $50/month and $3200 per month.
Another solution on our list is Zoho Social, a comprehensive and feature-rich social media management software for businesses and agencies. Zoho Social empowers you with all the features you need to build an active social media presence. The platform provides a single dashboard where you can schedule posts, monitor interactions, and analyze the performance of your social campaigns.
The scheduling module comes with features like publishing calendar, content queues, and bulk schedule. With these tools, you can systematize your social media pipeline to stay on top of everything, from content creation to publishing. Even better, Zoho Social allows you to SmartQ your social post to have them published when your audience is most likely to be active.
Should you want to investigate the platform firsthand, you can easily do so when you can sign up for Zoho Social free trial here.
Additionally, Zoho Social has a monitoring module with features like a listening dashboard, live stream, and direct messages. This real-time monitoring tool keeps you abreast of all interactions and engagements happening on your social channels. This way, you get a better context for every brand mention and key conversations from your audience.
Most importantly, the collaboration module has tools that help you to create roles and permissions for team members. You can also pull your team members together to discuss the matters of serious concern. Besides, the @mention tool lets you tag team members for feedback on issues about social content.
Price Range: Zoho Social offers multiple enterprise pricing packages for businesses and agencies. For business, the price ranges between $10 to $35, and for agencies, price ranges between $275 and $400.
Facebook is a titan and inarguably a frontrunner in the social media realms. As such, you’d expect Facebook to create solutions that streamline social media management. Sure, the social media giant heeded user expectations and developed the Facebook Pages Manager.
Basically, the Facebook Pages Manager is an Android/iOS application designed for admins and editors managing up to 50 pages. What you’ll notice is that the Facebook Pages Manager is near identical to the Facebook app in terms of functionality and aesthetics.
However, for marketers, managing multiple pages via the Facebook App can be an effort-centric task. This is where the Facebook Pages Manager comes in handy. The application simplifies the mains tasks and gives you an option to view your pages as a fan or follower. Besides, the Page Manager allows you to switch between pages and manage profiles more effectively.
Better still, the Facebook Page Manager provides better functionality through the menu at the bottom. This way, you can manage messages, page insights, and notification without a struggle.
If you want to expand your options, you can find the top 10 alternatives to Facebook Pages Manager here.
Price Range: You can download the Facebook Pages Manager for free from Apple’s App Store or Google Playstore.
Our list of social media scheduling tools cannot be complete without HootSuite.
HootSuite is one of the well-known social media monitoring solutions that lets you schedule, manage, and report on social media content.
The scheduling module provides robust tools that enable you to maintain an active social presence even when you are away. The best thing about HootSuite is that it allows you to manage all your social channels in one convenient dashboard. This way, it keeps you on top of every activity taking place in the entire social content pipeline, from content creation to curation and publishing.
With features such as auto-scheduling, bulk scheduling, and content calendar, HootSuite makes it easy to schedule content across all social media platforms. For example, the auto-scheduling feature empowers you to automatically schedule posts to seals the cracks on your content pipeline.
On the other hand, the bulk schedule saves the day when you need to schedule hundreds of social media posts all at once. The feature lets you plan and schedule posts all together in CSV format. Not just that, when you need to plan your social media content better, the content calendar comes to play. The content calendar offers an interactive and media-rich planner to streamline approvals and team collaboration.
Most importantly, HootSuite lets you manage scheduled content even when you are on the move, thanks to the mobile app. The HootSuite mobile app offers access to the tools you need to edit, approve, and manage your social media content on the go.
Price Range: HootSuite price ranges from $19/month for individual users to $599/month for large enterprises. Additionally, the vendor offers a quote-based plan for enterprises that need custom solutions. Fortunately, the vendor provides a 30-day free trial and demos to help users get a taste of HootSuite’s capability.
TweetDeck is designed by Twitter specifically for Twitter scheduling. If your business depends largely on Twitter traffic, then you need to check out TweetDeck. Originally, Twitter didn’t design this application. However, it didn’t take long for the innovation to capture the attention of leaders at Twitter. Consequently, in 2011, Twitter bought TweetDeck in a bid to better leverage its merits.
As the name suggests, TweetDeck is a unified control hub that provides multiple functionalities to streamline tweets scheduling. Put simply, TweetDeck is a reliable scheduling tool that streamlines tweets queueing across multiple Twitter accounts.
TweetDeck takes a unique approach to tweet scheduling: giving admins everything they need and nothing they don’t. It provides nothing fancy, but its highly effective. Thanks to the complete dashboard, it’s a breeze to monitor mentions, keywords, hashtags, messages, and activities.
Most importantly, it’s easy to edit scheduled tweets before they are published, or add GIFs and images to messages – all from a single dashboard.
All that said, TweetDeck doesn’t support other social media channels. However, it’s still a worthwhile upgrade for Twitter, and it’s worth toying around with if you manage multiple Twitter accounts.
Price Range: TweetDeck is a totally free social media platform for admins managing multiple Twitter accounts.
Another great social media scheduling tool on our list is Sprout Social. Sprout Social is an all-in-one social media management platform for small businesses, enterprises, and agencies. The solution allows you to schedule and post content across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Sprout Social allows you to organize, plan, and publish content and social campaigns across multiple social channels. Besides managing your social media efforts, Sprout Social empowers you to optimize all content activities for long-term value. As such, you can pull together the efforts of marketing managers, admins, editors, and writers to deliver effective campaigns on social media.
In terms of social scheduling, Sprout Social is a force to reckon with. With tools like the scheduler, Instagram scheduling, interactive calendar, and Queue, the application enables you to post on social networks with precision. Moreover, there are numerous time-saving tools and powerful publishing optimizations to help you get the most out of every social activity.
At the same time, Sprout’s patented ViralPost technology empowers you to zero in on optimal posting times. This way, you can post on social media when your audience is most likely to be active to maximize engagement. Once you publish content, you can use Sprout’s social media analytics to measure its success. This makes it easy to refine your strategy going forward to meet the needs of your social audience.
Price Range: Sprout Social provides a 30-day free trial. On the other hand, the vendor has three paid plans. The price range between $99/user/month and $249/user/month. The best part is that you can upgrade at will as your business expands or cancel the plan as you find fit.
Salesforce is a well-versed vendor in marketing, commerce, sales, and service domains. The company is renowned for delivering products that bring businesses and their customers together. One such product is the Salesforce Marketing Cloud. Now, under the Salesforce Marketing Cloud lies the Social Studio: a reliable, all-in-one social media marketing solution for social marketers.
The Salesforce Social Studio is a robust platform built around functionalities like social media listening, collaboration, content scheduling and publishing, and analytics. It’s a powerful solution that empowers companies to administer their marketing strategies across multiple social channels.
With the Salesforce Social Studio, you can create, approve, and publish content to multiple social channels and accounts right from your desktop or mobile devices. Moreover, the solution leverages machine learning allowing you to monitor brand sentiments and prioritize posts. This way, you can automatically route customer activity to the relevant department in your company.
Even better, with Salesforce Social Studio, it’s easy to analyze conversations from virtually any source. It enables you to gather market intelligence across different campaigns to understand what your audience is saying. Better still, you can leverage the Salesforce Command Center to monitor live displays of sales, marketing, and service activities.
Price Range: As mentioned earlier, Social Studio is part of the Salesforce Marketing Cloud. This means you must subscribe to the HubSpot Marketing Cloud to use the Social Studio. Unfortunately, Salesforce doesn’t reveal the price of the Marketing Cloud to the public. Contact the vendor for a complete price quote.
Sendible is a powerful social media scheduling and analytics solution built with agencies in mind. It is a renowned social media productivity software that allows social marketers to streamline social media management processes. Sendible allows you to manage social channels, schedule and publish posts/messages, and measure ROI – all from one place.
Particularly, Sendible allows agencies to schedule client’s posts in a way that saves time and effort. Additionally, it’s easy to tailor clients’ posts to each social media network to enhance organic engagement. Even better, Sendible allows you to schedule social content with queues. As a result, it becomes easy to promote evergreen content while keeping all social profiles active.
Moreover, when it comes to scheduling content, Sendible takes a visual approach. The shared publishing calendar provides a visual, monthly overview of all the scheduled content. That’s not all: rearranging social campaigns on the interactive calendar is as easy as dragging and dropping post tiles.
Better still, with Sendible’s custom reporting, it’s easy to showcase results. The platform delivers in-depth reports on optimal posting times per social network, most engaging posts, and organic traffic from the social networks. Besides, you can dig deeper into your social data with Google Analytics to learn the effect of your campaigns on page views, visits, and content popularity.
Price Range: Sendible prices range between $29/month for soloprenuers and $299/month for large teams.
Agorapulse is a robust social media management software for agencies and teams. The platform is designed for teams with a social presence on Twitter, Facebook, Google+, LinkedIn, and YouTube. Primarily, Agorapulse enables marketers to listen, publish, engage, and collaborate with their social networks.
Agorapulse’s publishing module provides a host of options to streamline the entire process. When you need your post to publish in the future at specific times, the “schedule again” has got you covered. Also, there is a queue function designed to boost the sharing of evergreen content.
As if that’s not enough: Agorapulse allows you to store infinite queued posts tied to specific campaign ideas. This results in two fundamental benefits. One, you’ll not have to manually repost content for the social profile, in future. And two, by organizing queue categories you lends a great balance to the content being published on social media.
Better still, with Agorapulse manually scheduling social content post by post is a thing of the past. The solution provides three bulk scheduling options, which make it easy to schedule multiple posts at once. Whether its text/links post, image post, or RSS feed posts, the bulk options can schedule them all in one CSV.
The unified content calendar provides a 360-degree view of all the scheduled, queued, published, and draft posts. The calendar uses a color-coded scheme making it’s easy to pinpoint a post based on its status. Also, thanks to the Agorapulse mobile app, it’s a breeze to schedule and queue content on the go.
Price Range: AgoraPulse price start at $99/month for small businesses up to $499/month for large teams looking to manage many social profiles.
Iconosquare is a powerful social media management, scheduling, and analytics platform for Facebook and Instagram. The platform is designed to help small businesses, enterprises, and agencies make the most out of their social media activities. Primarily, Iconosquare provides tools that streamline social content publishing, monitoring, and analysis.
To help maintain an active social presence, Iconosquare empowers you to plan and publish content in a single dashboard. Whether it’s Facebook statuses, Instagram stories, video posts, image/text posts, Iconosquare makes it a breeze to schedule the content.
On the other hand, Iconosquare simplifies social monitoring. The platform allows you to use conversation to engage with your audience. No interaction opportunity can slide through the cracks. Iconosquare increases social visibility empowering you to respond to comments and tags promptly.
What’s intriguing is that the platform even allows you to keep an eye on your competitors’ profiles. Is there a better way to know what content is flourishing in your industry? Better still, you can benchmark your performance against competitors’ metrics.
Lastly, Iconosquare allows you to monitor your content performance as well as channel growth. It’s easy to generate actionable insights that are fundamental to your social media approach. Primarily, the Instagram story analytics is critical, especially if IG stories are part of your social marketing strategy.
Price Range: Iconosquare price ranges between $29/month for small businesses and professional marketers to $59/month for large marketing teams. Also, the vendor offers a quote-based price plan for agencies.
Statusbrew is a social media marketing and management solution for marketing teams, small businesses, and agencies. The platform streamlines social media management processes. It centralizes all social efforts, including publishing, engagement, reporting, and social listening.
The publishing module provides all the tools you need to plan, create, and publish content on social media. With Statusbrew, you can publish your content to multiple social networks in one go. Alternatively, you can schedule the content to publish on networks of choice at specific times. There is a bulk upload functionality which lets you schedule multiple posts in one CSV file.
Also, Statusbrew supports approval information and configurable workflows to facilitate team collaboration. Most importantly, the platform provides insights that help you understand and tweak your publishing habits. For example, it delivers deeper insights that help know when to publish content to garner maximum engagement.
Price Range: Statusbrew offers three price plans, namely Essentials ($99/month), professional ($499), and Enterprise (which is a quote based plan).
Missinglettr is a powerful social media management solution that helps businesses grow their blogs. The product made it to our list of top social media scheduling tools thanks to it’s content planning and scheduling capabilities. However, Missinglettr has other powerful features as well including client approvals, medium repurposing, ROI & analytics, and custom URL shorteners.
If you are looking for a solution to schedule social content, then the schedule templates are worth your consideration. These templates let you create content schedules that match your post frequency. Whether you need shorter or longer campaigns, Missinglettr schedule templates empower you to create just that.
On the other hand, the content templates help streamline your social content pipeline. It’s easy to configure the templates to suit your writing style or local language.
Price Range: Missinglettr prices range between $22/month and $97/month. Besides, there is a quote based plan for businesses that need increased capacity and customizable features.
Another product on our list is IFTTT. This is a free cloud-based service that leverages the if-this-then-that (IFTTT) process, connecting two apps to accomplish a task on one of the apps based on a condition on the other application. So, why IFTTT on a list of social scheduling tools?
As you may notice, IFTTT utilizes formulae (recipes of applets) that include a trigger and an action. Interestingly, this unique mode of working means that the solution can be used for automating different social media tasks. For example, you can use IFTTT to schedule Facebook posts by adding certain events to Google Calendar. Besides, you can use the service to share a post on multiple social platforms. You can set up a formula to state, “If I share a post on my Facebook business page, then share the same post to my Twitter or Instagram account.”
Most importantly, you can use IFTT to monitor your competitors’ exploits. For example, you can create an applet that states, “IF (competitors name) posts, THEN send me an email to (Your company email).”
Price Range: IFTTT is completely free.
Loomly is a renowned brand and content management platform for marketing teams. It’s a powerful solution that empowers marketers with all the tools they need to build successful brands. It boasts a clean, intuitive interface that makes it easy to use.
Loomly has reliable social media scheduling functionalities. From scheduling, posting, and analytics to a content calendar creator, the solution has all the tools you need to streamline your social media content strategy. Besides, the platform adds other interesting features like editable post previews and post idea generator.
Price Range: Loomly pricing starts at $25/month and $332/month. Besides, the solution has a quote based plan for businesses managing more than 51 social accounts.
Publing is a powerful social media aggregator for businesses in the retail, marketing, tourism, hospitality, and sports industry. What the solution does is that it aggregates posts from different social channels and displays them on websites, pre-designed screens, and ad screens. The essence of doing this is to help businesses build a presence on social media and enhance social media marketing.
Basically, Publing gathers up social content and moderates it before displaying it. To ably collect content, the solution allows you to connect and control all the available digital feeds. The sources could be Facebook Pages, Instagram, Twitter, YouTube, or Pinterest.
Once the content is collected, Publing avails a set of powerful moderation features. The content is moderated and approved, either manually or automatically. Finally, the content is displayed on a website or screen of choice.
Price Range: First, Loomly offers a 15day free trial. Then, its paid plans are available at prices between $87 and $137. Besides, Publing offers a custom based plan for enterprises.
As you can see, there are tons of social media scheduling out there. We studied the market, took a deep dive, and zeroed in on a bunch of 15 top social media scheduling tools. With this list you are a step ahead, but not yet there.
This because at the end of the day, you need to settle for a tool that suits your social scheduling needs. Remember, social media trends are changing constantly and without proper automation, your business risks being outshone on social media.
Ideally, the best social media scheduling solution should help you grow your following, push out more social ads and posts, and save time. So, have you found a tool to match this criterion? If you haven’t, worry not. Our experts did the heavy lifting, tried and tested the top tools in this category. The results: HubSpot Social-inbox came out on top.
We highly recommend HubSpot Social-inbox because it includes powerful social media management features. With the solution, you can accomplish targeted social media monitoring, schedule content, publish on social media, and generate helpful social ROI analytics. Above all, the Social-inbox is integrated with the HubSpot all-in-one marketing platform. You can try all the great features of the Social-inbox when you sign up for HubSpot Marketing Hub free trial here.
Given the intense flurry in the social media scene, it would be nice to remain abreast of the key social media statistics. This way, it will be easy to tweak your social media strategy to usurp the tactics of competitors.
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