Top 10 Alternatives to SEMrush: Analysis of Leading Search Marketing Software Solutions

SEMrush is one of the best search marketing software tools out there today. It has all the right tools to equip businesses and other organizations to manage their online presence. However, some applications rival SEMrush. Some offer more tools and unique integrations. Meanwhile, some are more suitable for price-sensitive buyers who may feel that SEMrush is a bit expensive for their needs, which is especially true for those who are starting small.

If you think SEMrush is one of the best choices out there, but there is just something about the tool that you don’t think will work for you (e.g., price, design, features, customer service, etc.), don’t worry. In this article, we’ll line up top alternatives to SEMrush that you can shortlist according to their strengths. Hopefully, you’ll find other great SEO programs out there that will fit your requirements, budget, and other preferences.

Among the many marketing channels available online in 2020, organic search provided the best return on investment for global ecommerce businesses, with 34% of companies saying so. In contrast, direct marketing and paid search were the best marketing channels for 21% and 17% of organizations, respectively. Additionally, in non-branded search, the top three results in organic search gained over 50% of click-throughs.

With search marketing being among the effective strategies to reach customers, it is no wonder that spending for search marketing in 2021 would reach $165,524 million. This translates into a 12.3% growth from 2020, up from only 7% due to the impact of Covid-19.

However, with so many companies vying for consumers’ attention, it is a challenge to even be seen by your target audience on the first page. That is where SEO software comes in. This application can help improve the ranking of your company’s website in search engines without needing to shell out for paid placement.

But how do you select a suitable solution from the scores of applications offered in the marketplace? You don’t have to worry as this article provides you the needed tips and information. We analyzed the main features and tools offered by SEMrush, as well as the top 10 alternatives to SEMrush to enable you to make an educated choice.

What is SEMrush?

SEMrush is an online business intelligence and competitor analysis platform that you can use to research eponymous and top-rated keywords. It offers a range of metrics to enable you to understand your industry, competitors, and the general market. SEMrush empowers you to improve your company’s ad strategies and track business growth.

The application is subscription-based, and you don’t need to download anything. It is one of the leading AdWords and competitive keywords research programs available in the market.

Benefits of SEMrush

1. It provides competitive intelligence to your digital marketing campaigns.
2. The pricing packages are versatile and affordable and guarantee a good return on investment.
3. Digital marketers can use it for site audits and SEO and pay-per-click strategies.
4. You can compare your competitors’ keyword data and domains.
5. Select phrases and long-tail terms for use in social, semantic SEO, and content marketing.
6. You can track queries as per monthly search traffic.

If you think SEMrush is not a good fit for your requirements, don’t turn away. We also provide you with essential information on the top 10 alternatives to SEMrush. In short, we’ll give you three tips to try out the alternative app instead of SEMrush and vice versa.

Top 10 Alternatives to SEMrush

1. SE Ranking

SE Ranking is a comprehensive web-based SEO and all-around marketing platform. Users enjoy its core features such as website ranking engine, keyword suggestion module, SEO audit, competitor analysis, and a wide array of reporting tools. 

Moreover, as SEO is not separate from your marketing strategy and operations, SE Ranking provides a marketing planning module. Thus, you can connect both strategic marketing and SEO management processes in one easy-to-use platform. 

Also, there are tools specially designed for B2B organizations as well. These include white labels, role permissions, and others. Additionally, it integrates well with other systems thanks to its API. Lastly, there are also mobile versions for Android and Apple devices.  If you want to know more about the features at no cost, be sure to check the SE Ranking free trial.

SE Ranking

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However, if you want to browse for more similar products, you can check out some SE Ranking alternatives here.

Why choose SE Ranking over SEMrush?

1. SE Ranking has more customizability. 
2. It is less expensive. 
3. The user interface is more intuitive. 

Why choose SEMrush over SE Ranking?

1. The platform offers 26 databases to about 25 countries. 
2. It has a lively community of enthusiastic users. 
3. Connect with other digital marketing experts with their free webinars. 

2. SEISO

SEISO is a search marketing tool specifically designed for Google Ads campaigns. The platform provides tools that marketing teams can use to ensure optimum AdWords performance and maximize conversions. Marketing teams can also use the software for continuous monitoring of AdWords campaigns.

One way SEISO optimizes ad performance is by identifying instances of wastage in Google Ads expenses. The platform’s campaign audit and analysis features help users identify unprofitable profiles, along with problem keywords and low-performing phrases. Moreover, the platform identifies ads with low quality scores and ROI, making it easier for marketers to identify optimization opportunities.

Through SEISO’s audit report feature, marketers can also track high-performing campaigns along with metrics such as impression rates. The platform also helps marketing teams identify best-performing audiences through comprehensive demographics analysis.

If you’re looking for more software with similar capabilities, you can check our list of SEISO alternatives.

Why choose SEISO over SEMrush?

• SEISO provides features specifically for ad monitoring and optimization for Google AdWords.
• The platform provides a demographics analysis of target audiences.
• It offers a detailed quality score analysis of ads.

Why choose SEMrush over SEISO?

• SEMrush comes with features for optimizing content marketing and social media marketing.
• It offers tools for optimizing SEO as well, including an on-page SEO checker.
• It also helps users manage product listing ads for Google Shopping campaigns.

3. Exponea

Exponea is a cloud-based marketing platform that combines engagement automation and analytics to enhance the customer experience. With this app, you can make accurate predictions and perform advanced customer analyses. You don’t need to take the help of an IT team to execute outstanding campaigns.

Top features include custom funnels, CRM, automated sales funnel operations, revenue analyses, and web layers. The best part is that Exponea’s neat interface is easy to master and helps marketers deliver excellent results in a short period.

In addition, you can enrich your campaigns with artificial intelligence and make smart use of in-depth customer info. Plus, you can personalize recommendations and target prospects on multiple platforms. Finally, you can easily understand your customers and cater to their preferences in real-time.

If somehow Exponea isn’t the right fit for you, you can always check out Exponea alternatives here.

Why choose Exponea over SEMrush?

1. It offers plug-and-play accessibility.
2. It facilitates full technology integration from the ground up.
3. You can seamlessly integrate data collection, analytics, and execution.

Why choose SEMrush over Exponea?

1. The pricing plans are versatile and affordable and provide an excellent return on investment.
2. You can easily compare your competitors’ keyword data and domains.
3. Track queries according to monthly search traffic.

4. Serpstat

Serpstat is a full-featured SEO solution. You can use it to improve your SEO performance in areas such as pay-per-click, content marketing, search analytics, and marketing. The app tells you who is ranking high on search engine result pages (SERPs) and gives you the tools you need to get ahead of your competitors.

It provides business intelligence and updated info on the promotion spending strategies of your competitors and tells you how they achieved their SERP rankings. Plus, you can find out the keywords they use in their campaigns. With this info, you can devise and implement effective SEO strategies to beat the competition and boost your business.

Top features include reports and infographics, on-page audit, market intelligence, rank tracking, and advertising analysis.

For more good choices, browse these Serpstat alternatives here.

Why choose Serpstat over SEMrush?

1. It gives all the details of the top 100 search results for a particular keyword.
2. It also provides the historical data of a keyword per region or city.
3. You get detailed backlink analysis reports that include referring pages and domains.

Why choose SEMrush over Serpstat?

1. It provides customizable reports that reveal historical performance and trends.
2. It has 26 databases for 25 countries.
3. It monitors more than 106 million keywords and over 87 million domains.

5. AgencyAnalytics

With the tools to monitor and report on all of your clients’ marketing campaigns in one place, AgencyAnalytics takes digital marketing campaigns to the next level. Its dashboards empower agencies and clients, providing a one login solution to understand campaign performance across SEO, AdWords, Social, and more.

AgencyAnalytics lets you connect to all major marketing channels and integrate with more than 30 platforms to build a complete marketing dashboard, including Facebook, Google, YouTube, Instagram, LinkedIn, Bing ads, Google AdWords, and more.

If you wish to scout for other solutions, browse viable AgencyAnalytics alternatives here.

Why choose AgencyAnalytics over SEMrush?

1. It provides an accurate rank tracker that’s updated daily.
2. You can track Google My Business listings on Google Maps.
3. It offers support for Bing and Google with their localized versions.

Why choose SEMrush over AgencyAnalytics?

1. It provides domain-specific keyword ranking.
2. You can view your competitors’ organic positions.
3. Review your competitors’ Ads texts.

6. Raven Tools

Raven Tools is designed to manage social media conversations, online advertising campaigns, and SEO work. You can use this single tool to collaborate with team members, generate sophisticated campaign reports, create and manage ad campaigns, manage and monitor social networks, manage link building, track search engine trends, and conduct research and analysis.

Raven Tools integrates data from different sources to enable you to make effective campaign decisions. It taps info from SEMrush, Majestic SEO, and SEOmoz for detailed social, keyword, link, and competitor intelligence.

Main features include advertising, SEO and social media tools, and customer care.

If you think this app is too basic, peruse these excellent Raven Tools alternatives here.

Why choose Raven Tools over SEMrush?

1. Its real-time Social Stream tool enables you to monitor and participate in multiple social conversations instantaneously.
2. You can generate detailed marketing reports.
3. Its Site Auditor tool can crawl your selected website to get info on technical SEO areas.

Why choose SEMrush over Raven Tools?

1. You can compare various SEO metrics.
2. It helps you to find good long-tail keywords.
3. Compare several websites at once.

7. Moz

Moz offers both basic as well as sophisticated tools to boost your SEO campaigns. It provides an SEO keyword generator, keyword research tools, and a link analysis feature that gives info on your link quality and inbound links. The best part is the vendor offers tutorials and training to help you improve your SEO program and strategies. You can also contact their technical support team anytime to get your questions answered.

In short, Moz offers you the knowledge and resources you need to make the best use of its SEO tools. Small businesses can utilize this application to get more traffic to their website. Also, the pricing packages are flexible and affordable for companies of any size.

Key features include rank tracking, weekly crawls, open site explorer, on-page recommendations, and discounts on Moz seminars.

You can also consider these viable Moz alternatives here.

Why choose Moz over SEMrush?

1. It helps you to keep an eye on your competitors.
2. It tracks key metrics so you can continually monitor your success.
3. It provides a detailed analysis of the top-ranking pages of your website.

Why choose SEMrush over Moz?

1. You can see where your competitors are ranking.
2. Get detailed reports on your ad campaign data.
3. Get in-depth and accurate ad data.

8. BrightEdge

BrightEdge offers productive and effective content marketing tools to empower businesses to win their content battles in the digital world. You can use these tools to analyze your SEO efforts and improve your content performance. With BrightEdge, you can optimize your content for high ROI. It provides sophisticated reporting and analysis features to help you measure content performance and devise effective campaigns to boost your reach. Thus, you can ensure your content is widely found and helps to generate sizable revenue.

Main features include tasks and workflow management, site audit, sharing of Voice reports, keyword and PPC discovery, and SEO recommendations.

If you think this platform is too simple for your requirements, take a look at these excellent BrightEdge alternatives here.

Why choose BrightEdge over SEMrush?

1. Identify which channels are ideal for content delivery.
2. Make your content search engine-friendly and easy to find on the internet.
3. Create professional landing pages that are better than those of your competitors.

Why choose SEMrush over BrightEdge?

1. It reveals how your keywords stack up against your competitors on search engine results pages.
2. Its Audit tool analyzes web pages and notifies you about issues such as duplicate content, broken links, etc.
3. You can identify pay per click competitors and view their best performing keywords and spends and clicks.

9. UpCity

UpCity helps you to save dollars spent on paid internet ads as you need only to pay its subscription fee to boost your SEO campaigns and efforts. Start with just five keywords and find out the links you are getting, their progress, and where they stand compared to the competition. Setup is simple, and you just need to provide info about your business, industry, website, and competitors, and add your desired keywords for tracking. Start with six business categories, and Upcity will give you the keywords to track. Then, you can view the number of monthly searches for the keywords, your site’s ranking, the impact of your competitors, and each keyword’s overall score that is used to determine your website’s rank.

Top features include sales tools, white labeling, link analysis, SEO report card, and client reporting.

You can also consider these effective UpCity alternatives here.

Why choose UpCity over SEMrush?

1. It helps you to set up your website correctly and attract the attention of leading directories and social networks.
2. You can create custom social media posts and schedule them.
3. It assists you with social media audits and setup.

Why choose SEMrush over UpCity?

1. It offers competitive intelligence for your digital marketing campaigns.
2. Digital marketing agencies can utilize it for SEO and pay-per-click strategies, and site audits.
3. You can select long-tail terms and phrases for use in semantic SEO, social, and content marketing.

10. Optimizely

Optimizely enables you to personalize your company website and improve the visitor experience. You can optimize your site according to what your visitors and prospects like. The pricing packages are quote-based, and you need to pay only for what you choose to use. With Optimizely, you can track changing customer behaviors and design your platform to be flexible, interactive, and efficient. This software has created over 30 billion optimized experiences for its users. You can utilize the testing kit to familiarize yourself with its different features and specifications. Plus, you can sign up for the free trial to test drive the features before you invest your money.

Main features include multi-domain support, enterprise-grade security, campaign management, and multi-page and multi-variate testing.

If you are not impressed, try out these Optimizely alternatives here.

Why choose Optimizely over SEMrush?

1. It presents efficient analytics to help you track user experiences on your website.
2. You can lower the bounce rate, attract more traffic, boost on-site time, and more.
3. It helps you arrange webinars for your customers.

Why choose SEMrush over Optmizely?

1. It provides customizable reports that indicate historical performance and trends.
2. It offers domain-specific keyword rankings.
3. It enables you to compare various SEO metrics.

What is the Best Alternative to SEMrush?

Basing on our research, we would say that the best alternative to SEMrush is SE Ranking. This is because it offers similar features to SEMrush and is fitted with the same capabilities. Thus, it is a true alternative and not just a substitute. What’s more, is that some users feel that SE Ranking’s user interface is a bit more intuitive than SEMrush. Some experts suspect that this just might be an “aesthetic” issue. However, this is big for those who use the program every day.

Another aspect that makes SE Ranking a good option for many is that it is priced lower than SEMrush. This is what truly makes it an alternative to SEMrush. Of course, the pricing plans are quite different for both, so it is best to just take SE ranking for a spin. This is more helpful to those that have already tried SEMrush.

So, if SE Ranking would be your first-ever SEO tool, it is also a good start. An appealing test drive of all software features is available to you when you sign up for SE Ranking free trial.

Also, to keep you updated on what is going on in the SEO world, we also recommend you read about SEO trends for 2020. We hope that this will help you get ready for what’s in store for SEO in the future.

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.